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In order to reach a more collaborative
understanding of their health, patients
now and in the future feel empowered
to question their doctors’ views and
assumptions. They take some
responsibility for their health by self-
diagnosing and self-medicating.
Patients want to play a more active
role in the management of their
health. They want to be engaged,
empowered and educated.
Patients should be seen as consumers
and “co-producers” of their well-being,
not just of better health.
Informed patients are more likely to
follow a clinician’s prescribed
medication and treatment plan.
Empowered patients are an asset to a society.
(European Patients Forum 2015)
At least 80% of patients in the UK actively seek
information about coping with health
problems on the Internet. (European Patients
Forum 2015)
81 percent of people 65 and over in the US say
that technology is important in their everyday
lives and 68 percent of them consider
technology to be “very important” or
“somewhat important” for managing their
health. (Accenture 2015)
A 2010 study found that 60 percent of
diabetes patients who had access to a portal
with information about their condition had
improved health outcomes (“Patient Web
Portals to Improve Diabetes Outcomes: A
Systematic Review”, National Centre for
Biotechnology Information, USA, 2010. )
Research shows that three out of four
people seeking health information
online do not consistently check the
validity of the information they find.
Privacy issues, cyber criminals, lack of
health data privacy awareness.
Healthcare systems, providers, policy
makers and designers need to ensure
empowerment and “consumerization”
don’t undermine care quality by
demanding more from patients than
they can be expected to deliver..
Develop competencies and adapt
relevant technology that helps
professionals support self-
management by patients.
UIs for different user segments, e.g.
silver surfers.
Adopt a new Healthcare Engagement
Model. Providers can cut costs, free up
clinicians and deliver better health
outcomes.
Education about health data privacy.
Trend intro Facts about the trend Challenges Opportunities
EMPOWERED & 

INFORMED PATIENTS
Trend 1

In order to reach a more collaborative
understanding of their health, patients
now and in the future feel empowered
to question their doctors’ views and
assumptions. They take some
responsibility for their health by self-
diagnosing and self-medicating.
Patients want to play a more active
role in the management of their
health. They want to be engaged,
empowered and educated.
Patients should be seen as consumers
and “co-producers” of their well-being,
not just of better health.
Informed patients are more likely to
follow a clinician’s prescribed
medication and treatment plan.
Empowered patients are an asset to a society.
(European Patients Forum 2015)
At least 80% of patients in the UK actively seek
information about coping with health
problems on the Internet. (European Patients
Forum 2015)
81 percent of people 65 and over in the US say
that technology is important in their everyday
lives and 68 percent of them consider
technology to be “very important” or
“somewhat important” for managing their
health. (Accenture 2015)
A 2010 study found that 60 percent of
diabetes patients who had access to a portal
with information about their condition had
improved health outcomes (“Patient Web
Portals to Improve Diabetes Outcomes: A
Systematic Review”, National Centre for
Biotechnology Information, USA, 2010. )
Research shows that three out of four
people seeking health information
online do not consistently check the
validity of the information they find.
Privacy issues, cyber criminals, lack of
health data privacy awareness.
Healthcare systems, providers, policy
makers and designers need to ensure
empowerment and “consumerization”
don’t undermine care quality by
demanding more from patients than
they can be expected to deliver..
Develop competencies and adapt
relevant technology that helps
professionals support self-
management by patients.
UIs for different user segments, e.g.
silver surfers.
Adopt a new Healthcare Engagement
Model. Providers can cut costs, free up
clinicians and deliver better health
outcomes.
Education about health data privacy.
Trend intro Facts about the trend Challenges Opportunities
EMPOWERED & 

INFORMED PATIENTS
Trend 1

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