We Need Data: Philippine Information Society Data Alliance Project


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A discussant paper presented by Janette Toral at the National Statistical Coordination Board Meeting last January 18, 2012 in response to the "Formulation of the Philippine Society Development Program 2011-2017 - Chapter on Information Society Statistics".

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We Need Data: Philippine Information Society Data Alliance Project

  1. 1. We  Need  Data:  Philippine  Informa6on  Society    Data  Alliance  Project Jane=e  Toral   h=p://digitalfilipinoclub.com   h=p://searchprofileindex.com   1  
  2. 2. E-­‐Commerce  Drives  Philippine  Internet   Commerce  Growth  •  DigitalFilipino  Web  Awards  2011  Winners   –  Represents  top  websites  per  category.   –  Half  earn  from  consumer  purchase.   –  Others  on  adver6sing  and  related  services.  
  3. 3. Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…   Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011   Visi6ng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   Visi6ng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   Ac6vi6es  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  Na6onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
  4. 4. The  backdrop  to  e-­‐commerce  in  Philippines   Tradi/onal   Presence  of   High  reliance  on   IT  and  Banking   counterfeits  and   inter-­‐personal   infrastructure   trade  legacy   knock-­‐offs   rela/onships   “evolving”   Lack  of   ‘accredita6on  and   Buyers  need   Buyers  feel   Low  levels  of   guarantees…by   to  ensure   the  comfort,   confidence/ default  modern   trade  actually   quality  by   dealing  with   trust  in   encourages   physical   known   transac6ng   des6na6on   inspec6on   vendors   online   shopping   There  is  an  inherent   reluctance  to  “trade”   through  the  Internet  Source:  Yahoo!-­‐Nielsen  Net  Index  2011  
  5. 5. Online  transac/ng  remains  in  it’s  infancy   Online  Transac/ons  (%)   3 1 2010 2011 Ques6on:  Have  you  purchased  products  online  in  the  past  12  months…  payment  could  be  online  or  offline?   Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2011
  6. 6. Payments  largely  made  offline,  given  current  trust  and   comfort  levels  with  e-­‐payment   Payment    methods  (%)   Cash  (face  to  face)   53 Credit  card   36 Transfer  via  ATM/Bank   10 Internet  Banking   9 Deposited  cash  at  bank  branch   4 Online  accounts  such  as  Paypal   1 Cheque   1 Debit  card   1Source:  Yahoo!-­‐Nielsen  Net  Index  2011  
  7. 7. E-­‐Commerce  is  Growing  Source:  h=p://bit.ly/pe7W=  
  8. 8. Inaccurate  data  hurts  the  Philippines  e-­‐commerce  industry   Hurts  promising  start-­‐ups  too….  
  9. 9. We  need  a  data  revolu6on!  Philippine  Informa6on  Society     Data  Index   Data  a=uned  to  current  6mes..   Accessible  to  everyone  online…  Data  providers  as  alliance  partners…  
  10. 10. Seven  Ques/ons  to  Knowing  Your  Audience   1   What  are  they  like?   Demographics  and  psychographics  are  a  great  start,  but  connec6ng  with  your  audience  means  understanding   them  on  a  personal  level.  Take  a  walk  in  their  shoes  and  describe  what  their  life     looks  like  each  day.     2   Why  are  they  here?   What  do  they  think  they’re  going  to  get  out  of  this  presenta6on?  Why  did  they  come  to  hear  you?     Are  they  willing  par6cipants  or  mandatory  a=endees?  This  is  also  a  bit  of  a  situa6on  analysis.   3   What  keeps  them  up  at  night?  Insert  a  representa6ve  picture  or  illustra6on  of  an   Everyone  has  a  fear,  a  pain  point,  a  thorn  in  the  side.  Let  your  audience  know  you  empathize—and  offer  a  audience  member  in  this   solu6on.  rectangle.  It  helps  to  put  a  face  on  the  audience.   4   How  can  you  solve  their  problem?   What’s  in  it  for  the  audience?  How  are  you  going  to  make  their  lives  be=er?   5   What  do  you  want  them  to  do?   Answer  the  ques6on  “so  what?”—and  make  sure  there’s  clear  ac6on  for  your  audience  to  take.     6   How  can  you  best  reach  them?   People  vary  in  how  they  receive  informa6on.  This  can  include  the  set  up  of  the  room  to  the  availability     of  materials  arer  the  presenta6on.  Give  the  audience  what  they  want,  how  they  want  it.     7   How  might  they  resist?   What  will  keep  them  from  adop6ng  your  message  and  carrying  out  your  call  to  ac6on?  ©  duarte.com  2008    
  11. 11. Infrastructure  (current  data)   Fixed telephone lines per 100 population NTC   Mobile cellular telephone subscribers per 100 population NTC   Internet subscribers of NTC Registered ISPs NTC   Percentage of localities with public Internet access centres (PIACs) by number of inhabitants PhilCeC   Number of radio and TV broadcast stations NTC   Number of CATV operators NTC  
  12. 12. What  we  need..  •  Prepaid  versus  postpaid  sales   –  Data  access  use,  subscrip6on,  amounts.  •  VAS  services  used  and  amounts  •  Mobile  money  transac6ons  (volume  /   amounts)  •  Top  websites  and  applica6ons  accessed   through  mobile  devices.  
  13. 13. Household  (current  data)  Proportion of households with PCs NSO  Proportion of households with access to theInternet NSO  
  14. 14. What  we  need…  •  Number  of  household  members  who     –  Look  for  special  deals  and  sale   –  Buys  online   –  Sells  online   –  Banks  online   –  Joins  online  promo6ons   –  Look  for  jobs  online   –  Owns  a  cellphone   –  Does  mobile  banking  
  15. 15. Government  (current  data)  Proportion of government bodies with internetaccess NCC  Proportion of government bodies with awebsite NCC  Government agencies with online services. NCC  
  16. 16. What  we  need…  •  Number  of  government  agencies  compliant   with  the  E-­‐Commerce  Law  who  does:   –  Electronic  filing   –  Electronic  approvals  and  permits   –  Accept  electronic  payment   –  Issued  administra6ve  order.   –  Data  reten6on  guidelines     –  Data  privacy  guidelines.  
  17. 17. Business  (current  data)  Proportion of businesses using computers NSO  Proportion of persons employed routinely usingcomputers NSO  Proportion of businesses using the Internet NSO  Proportion of persons employed routinely using theInternet NSO  Proportion of businesses with a web presence NSO  Proportion of businesses with an intranet NSO  Proportion of businesses receiving orders over theInternet NSO  Proportion of businesses placing orders over the Internet NSO  Proportion of businesses using the Internet by type ofaccess NSO  Proportion of businesses with a local area network (LAN) NSO  Proportion of businesses with an extranet NSO  Proportion of businesses using the Internet by type ofactivity NSO  
  18. 18. What  we  need…  •  Usage  of  Internet  for..   –  Sales  promo6ons  (with  or  without  purchase   required)   –  Recruitment  of  new  staff   –  Sending  and  receiving  online  payments.  •  Businesses  who  have     –  Internet  use  policy   –  Data  privacy  guidelines  
  19. 19. Addi6onal  data  needed..  •  Products  sold  online   •  Services  sold   –  Cars   –  Internet  adver6sing  (media   –  Real  estate   placement  /  others)   –  Medicine  /  medical  related.   –  Recruitment   –  Food  /  supplements.   •  Informa6on  pos6ng   •  Applica6ons  processed   –  Airline  /  transport  6ckets   •  Hired  T%   –  Hospitality  bookings   –  Online  stock  trading   (hotel  /  resorts)   (volume  /  #  of  traders)   –  Game  cards   –  Insurance  (policies  sold  /   –  Domain  names   claimed  online)   –  Gadgets   –  Imported  items  (bought   outside  –  Customs)  
  20. 20. Addi6onal  data  needed  •  E-­‐Banking  users   •  E-­‐Learning   –  #  for  Internet  based   –  #  of  schools  offering   –  #  of  mobile  based   programs   –  Bills  payment  users   –  #  of  students   –  Top  bills  payment   –  #  of  graduates   merchants   –  #  of  Inter-­‐bank  fund   transfer  users  
  21. 21. Addi6onal  data  needed…  •  Sales  promo6on   •  Cybercrime  cases   –  #  of  sales  promo6on   –  #  of  complaints  received   with  online  component   •  Fraud   •  With  purchase   •  Hacking   •  Without  purchase   •  Copyright  viola6on   required   •  Data  privacy  viola6on   •  Discount  deals   •  Sales  dispute   •  Contest   •  Promo6ons  dispute   •  Raffle   –  Cases  filed  in  court.   –  Amount  value  of  online   –  Cases  resolved.   sales  promo6on  
  22. 22. Be=er  decision  making  inputs  for  businesses,  policy  makers,  investors   Collected  and  reported  when  available.  Areas  for  improvement  can  be  immediately   spo=ed  too.  
  23. 23. For  the  growth  of  e-­‐commerce  in   the  Philippines!  h=p://slideshare.net/jane=etoral  h=p://twi=er.com/digitalfilipino