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Janette Toral - E-Commerce Advocate in the Philippines


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Janette Toral is an e-commerce professional in the Philippines. She also specializes in blogging, software process improvement, digital marketing, and social media. As an educator, she is also an E-Commerce Education Lead for the Certified Blog and Social Media Entrepreneur Program ( This presentation is a storyboard draft for a video project.

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Janette Toral - E-Commerce Advocate in the Philippines

  1. 1. JANETTE TORALE-Commerce Specialist in the Philippines
  2. 2. Purpose  Promote the growth of e-commerce in thePhilippines including its various sub-facets such as:  Blogging  Social media  Digital marketing  Online payment  Community management
  3. 3. Core beliefs  Serve to benefit others with relevant informationthat can be used in their respective undertakings.
  4. 4. HERITAGE
  5. 5. Writing since 1995:• PC World Philippines• The Web• Link• Philippine Daily Inquirer• Manila Bulletin• Philippine Star• Philippine IT Update• World Executive Digest• E-Business Asia•• Manila Times• Sunstar Cebu• InteraksyonMy first article – September 1995Twitter: @digitalfilipino
  6. 6. Philippine Internet Commerce Society  Founded in 1997.  Charter President from 1998 to 2002.  Lobbied for the passage of the Y2K Law and E-Commerce Law.  Stepped down in 2002.
  7. 7. Public Speaker since 19951.  E-Commerce2.  Digital Marketing3.  Blogging4.  Social media5.  Internet security6.  Process improvement7.  Technology
  8. 8. Personal site started in 1999.Twitter: @digitalfilipino
  9. 9. Published 4 (PRINTED Edition) books:• DigitalFilipino: An E-Commerce Guide for the eFilipino (2000)• DigitalFilipino E-Commerce Workshop E-Book (2004)• Philippine Internet Review: 10 years of Internet History (2004)Twitter: @digitalfilipino
  10. 10. Public Speaker (Abroad)  APEC, ITC, ITU, UNCTAD, UNESCAP events  O’Reilly Emerging Technology Conference
  11. 11. Philippine Schools Cyberfair(2001-2010)
  12. 12. DigitalFilipino StatsReportTwitter: @digitalfilipino
  13. 13. Podcaster (2005-2006)
  14. 14. DigitalFilipino Web Awards (2007 to2011)
  15. 15. Top 10 Emerging Influential Blogs WritingProject (2007 to present)
  16. 16. Filipina Writing Project (2007)
  17. 17. Co-founder in 2008.Served as board member.Retired in 2011.Internet and Mobile MarketingAssociation of the Philippines
  18. 18. E-Champion Awardee (2008)
  19. 19. Blogging from Home book and videotutorial (2008)
  20. 20. Yahoo! Purple Hunt (2009)
  21. 21. DigitalFilipino Social NetworkingAwards (2009-2011)
  22. 22. Digital Elder (2009)Source:
  23. 23. Election mapping (2010)
  24. 24. Video blogger
  26. 26. Congressional Oversight Committee onE-Commerce (Executive Director 2005to 2007)  Policies pushed for and enacted:  Consumer Protection Regulations on E-Commerce, ValueAdded Services, and Electronic Banking.  Data Log Retention (NTC)  Protection of Personal Data in the Private Sector  Government Electronic Payment and Collection Systems
  27. 27. Technegosyo Bloggers Award 2013Source:
  28. 28. PRODUCTS
  29. 29. Consulting (under NDA)  E-Commerce website creation  E-Government  Policy research  Payment gateway build-up  Digital marketing  Blog marketing  E-Commerce research  Business development  Search engine marketing
  30. 30. Software Process Improvement (2002)
  31. 31. 2003)Twitter: @digitalfilipino
  32. 32. members3 types of members:- Individual- SME- Corporate
  33. 33. Co-Organizer – Philippine BloggingSummit (since 2005)#iblog9(
  34. 34. Twitter: @digitalfilipinoCertified Blog & Social Media EntrepreneurProgram (2009 to present)
  36. 36. BENEFITSLong-term win-win.
  37. 37. Partnership  Digital Influencers Community.  Start-Up 100 Project.  E-Learning with Schools.
  38. 38. ACTIONS
  39. 39. Conduct  Build communities and movements – not campaigns.  Not make unverified claims unless given by credibleand disinterested 3rd parties.  Not allow others to make unverified claims even if it willbenefit us especially if it will affect peers in theindustry.
  40. 40. Strength Building Advocate (2012 topresent)
  41. 41. CULTURE
  42. 42. Janette Toral  Passionate advocate  Rebel – change maker  Long term win-win partnerships  Focus on doing
  43. 43. To be updated:  Updates at: