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Janette Toral - E-Commerce Advocate in the Philippines

Janette Toral - E-Commerce Advocate in the Philippines

Janette Toral is an e-commerce professional in the Philippines. She also specializes in blogging, software process improvement, digital marketing, and social media. As an educator, she is also an E-Commerce Education Lead for the Certified Blog and Social Media Entrepreneur Program (http://digitalfilipino.com/certified). This presentation is a storyboard draft for a video project.

Janette Toral is an e-commerce professional in the Philippines. She also specializes in blogging, software process improvement, digital marketing, and social media. As an educator, she is also an E-Commerce Education Lead for the Certified Blog and Social Media Entrepreneur Program (http://digitalfilipino.com/certified). This presentation is a storyboard draft for a video project.

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Janette Toral - E-Commerce Advocate in the Philippines

  1. 1. JANETTE TORAL E-Commerce Specialist in the Philippines http://digitalfilipino.com
  2. 2. Purpose   Promote the growth of e-commerce in the Philippines including its various sub-facets such as:   Blogging   Social media   Digital marketing   Online payment   Community management
  3. 3. Core beliefs   Serve to benefit others with relevant information that can be used in their respective undertakings.
  4. 4. HERITAGE
  5. 5. Writing since 1995: • PC World Philippines • The Web • Link • Philippine Daily Inquirer • Manila Bulletin • Philippine Star • Philippine IT Update • World Executive Digest • E-Business Asia • Internet.com • Manila Times • Sunstar Cebu • Interaksyon My first article – September 1995 Twitter: @digitalfilipino
  6. 6. Philippine Internet Commerce Society   Founded in 1997.   Charter President from 1998 to 2002.   Lobbied for the passage of the Y2K Law and E- Commerce Law.   Stepped down in 2002.
  7. 7. Public Speaker since 1995 1.  E-Commerce 2.  Digital Marketing 3.  Blogging 4.  Social media 5.  Internet security 6.  Process improvement 7.  Technology
  8. 8. Personal site started in 1999.Twitter: @digitalfilipino
  9. 9. Published 4 (PRINTED Edition) books: • DigitalFilipino: An E-Commerce Guide for the eFilipino (2000) • DigitalFilipino E-Commerce Workshop E-Book (2004) • Philippine Internet Review: 10 years of Internet History (2004) Twitter: @digitalfilipino
  10. 10. Public Speaker (Abroad)   APEC, ITC, ITU, UNCTAD, UNESCAP events   O’Reilly Emerging Technology Conference   http://digitalfilipino.com/about/
  11. 11. Philippine Schools Cyberfair (2001-2010)
  12. 12. DigitalFilipino StatsReport Twitter: @digitalfilipino
  13. 13. Podcaster (2005-2006) http://digitalfilipino.podomatic.com
  14. 14. DigitalFilipino Web Awards (2007 to 2011)
  15. 15. Top 10 Emerging Influential Blogs Writing Project (2007 to present)
  16. 16. Filipina Writing Project (2007)
  17. 17. Co-founder in 2008. Served as board member. Retired in 2011. Internet and Mobile Marketing Association of the Philippines
  18. 18. E-Champion Awardee (2008) http://www.youtube.com/watch?v=dLKfl_BqJDc
  19. 19. Blogging from Home book and video tutorial (2008)
  20. 20. Yahoo! Purple Hunt (2009) http://www.searchinfluencer.com/search/label/yahoo%20purple%20hunt
  21. 21. DigitalFilipino Social Networking Awards (2009-2011)
  22. 22. Digital Elder (2009) Source: http://blog.globe.com.ph/blogroll-of-fame/ http://pinterest.com/pin/93871973452789883/
  23. 23. Election mapping (2010)
  24. 24. Video blogger https://vimeo.com/channels/digitalfilipino
  25. 25. INTERNATIONAL VISITOR LEADERSHIP PROGRAM (2011)
  26. 26. Congressional Oversight Committee on E-Commerce (Executive Director 2005 to 2007)   Policies pushed for and enacted:   Consumer Protection Regulations on E-Commerce, Value Added Services, and Electronic Banking.   Data Log Retention (NTC)   Protection of Personal Data in the Private Sector   Government Electronic Payment and Collection Systems
  27. 27. Technegosyo Bloggers Award 2013 Source: http://www.gonegosyo.net/blog/caravans-and-summits/go-negosyo-holds-the-2nd- filipino-technopreneurship-summit/#respond
  28. 28. PRODUCTS
  29. 29. Consulting (under NDA)   E-Commerce website creation   E-Government   Policy research   Payment gateway build-up   Digital marketing   Blog marketing   E-Commerce research   Business development   Search engine marketing
  30. 30. Software Process Improvement (2002)
  31. 31. http://digitalfilipinoclub.com (since 2003)Twitter: @digitalfilipino
  32. 32. DigitalFilipinoClub.com members 3 types of members: - Individual - SME - Corporate
  33. 33. Co-Organizer – Philippine Blogging Summit (since 2005) #iblog9 (http://iblogph.org)
  34. 34. Twitter: @digitalfilipino Certified Blog & Social Media Entrepreneur Program (2009 to present)
  35. 35. ONGOING BOOT CAMPS: - E-COMMERCE - DIGITAL MARKETING - DIGITAL LEADERSHIP http://ecommercebootcamp.digitalfilipino.com@digitalfilipino
  36. 36. BENEFITS Long-term win-win.
  37. 37. Partnership   Digital Influencers Community.   Start-Up 100 Project.   E-Learning with Schools.
  38. 38. ACTIONS
  39. 39. Conduct   Build communities and movements – not campaigns.   Not make unverified claims unless given by credible and disinterested 3rd parties.   Not allow others to make unverified claims even if it will benefit us especially if it will affect peers in the industry.
  40. 40. Strength Building Advocate (2012 to present)
  41. 41. CULTURE
  42. 42. Janette Toral   Passionate advocate   Rebel – change maker   Long term win-win partnerships   Focus on doing
  43. 43. To be updated:   Updates at:   http://twitter.com/digitalfilipino   http://www.flickr.com/photos/romancingthestone/   http://digitalfilipino.com/about/   http://janettetoral.com

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