E commerce: Expanding Business Online


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Presented by Janette Toral at the eCommerce Workshop on expanding Online business by Bitstop and DigitalFilipino at BFAR Auditiorium, Bonuan Binloc, Dagupan City last May 26, 2011. Event info at http://www.bnshosting.net/index.php/technical-resources/ecommerce-workshop-on-expanding-online-business/

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E commerce: Expanding Business Online

  1. 1. E-Commerce: Expanding Business Online Janette Toralhttp://e-commercephilippines.com
  2. 2. DigitalFilipino.com Club•  http://www.e-commercephilippines.com•  Free research reports, marketing assistance, referrals, and consulting.•  Have individual, SME, and corporate membership•  Nearly 100 members.
  3. 3. http://www.searchprofileindex.com
  4. 4. http://www.adinteresting.comhttp://www.homebasedelite.com
  5. 5. http://digientrepreneur.com
  6. 6. Internet Search emerges as the top online activity. Activities showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2010
  7. 7. April 2011
  8. 8. What is E-Commerce?•  E-Commerce is the exchange of information or transactions using any form of electronic communication.•  Covers both commercial and non-commercial transactions (Republic Act 8792, The E-Commerce Law)•  The Internet is the information highway or public network where e-commerce and various forms of communication take place.•  E-commerce that takes place over the Internet is often referred to as Internet Commerce.•  Mobile Commerce - transaction takes place in mobile devices such as cellular phone and personal digital assistant (PDA).
  9. 9. Examples: Forms of e-commerce•  Electronic data interchange•  Fax•  Internet bulletin board•  Email•  Electronic fund transfer•  Text messaging
  10. 10. E-Commerce Law•  It gives legal recognition of electronic data messages, electronic documents, and electronic signatures. (Section 6 to 15)•  Allows the formation of contracts in electronic form. (Section 16 to 23)•  Makes banking transactions done through ATM switching networks absolute once consummated. (Section 16)•  Parties are given the right to choose the type and level of security methods that suit their needs. (Section 24)•  Provides the mandate for the electronic implementation of transport documents to facilitate carriage of goods. (Section 25 and 26)
  11. 11. E-Commerce Law•  Mandates the government to have the capability to do e- commerce within 2 years or before June 19, 2002. (Section 27)•  Mandates RPWeb to be implemented. RPWeb is a strategy that intends to connect all government offices to the Internet and provide universal access to the general public. (Section 28)•  Made cable, broadcast, and wireless physical infrastructure within the activity of telecommunications. (Section 28)•  Empowers the Department of Trade and Industry to supervise the development of e-commerce in the country. (Section 29)
  12. 12. E-Commerce Law•  Provided guidelines as to when a service provider can be liable. (Section 30)•  Authorities and parties with the legal right can only gain access to electronic documents, electronic data messages, and electronic signatures. For confidentiality purposes, it shall not share or convey to any other person. (Section 31 and 32)•  Hacking or cracking, refers to unauthorized access including the introduction of computer viruses, is punishable by a fine from 100 thousand to maximum commensurate to the damage. This includes mandatory imprisonment from 6 months to 3 years. (Section 33a)•  Piracy through the use of telecommunication networks, such as the Internet, that infringes intellectual property rights is punishable. The penalties are the same as hacking. (Section 33b)•  All existing laws such as the Consumer Act of the Philippines also applies to e-commerce transactions. (Section 33c and 33d)
  13. 13. E-Commerce Law•  Tasks the DTI, DBM, and BSP to enforce this law and issue implementing rules and regulations, in coordination with DOTC, NTC, NCC, ITECC, CoA, other concerned agencies and the private sector. (Section 34)•  Create a Congressional Oversight Committee composed of the Committees on Trade and Industry/Commerce, Science and Technology, Finance and Appropriations of both the Senate and House of Representatives to oversee the laws implementation. (Section 35)•  Funding for continued implementation of the E- Commerce Law shall be included in the annual General Appropriations Act. (Section 36)
  14. 14. IRR for ECA•  Authority of the Department of Trade and Industry in supervising and directing the implementation of the law. (Section 2)•  Principles that shall govern the implementation of the E-Commerce Law. Mechanisms for private sector input and involvement in policy- making by government agencies, in respect to the implementation of the law, shall be promoted and widely used. (Section 3a and b)•  Equal tax treatment to both e-commerce and traditional transactions (Section 3d)•  Mandates businesses to protect the privacy of users and give them control to protect such. (Section 3e)•  Encourage small and medium enterprises in order to gain access to IT resources. (Section 3g)•  Government to provide equal and transparent access to information. (Section 3l)•  Private sector is encouraged to explore means of settling e- commerce disputes such as arbitration and mediation. (Section 3m)
  15. 15. E-Commerce Project Plan•  Workshop •  Technical specifications•  Align with strategic plan •  Legal•  Market and competitive •  Testing research •  Security•  Competitive advantage •  Customer service•  Product or service plan •  Logistics•  Partners •  Payment•  Marketing •  Maintenance•  Success criteria •  Budget•  Content plan
  16. 16. http://bit.ly/adwordstool
  17. 17. Find out competition through search engine. Search engine is a reputation engine.
  18. 18. From family delicacy gifts to full-blownexport business. http://bit.ly/pinoydelikasi
  19. 19. Sulit.com.ph
  20. 20. http://bit.ly/ayannahProvide solution and collaborationopportunity.
  21. 21. http://bit.ly/jamfloresEducate themarket, showpotential.
  22. 22. 2011 will be year of Mobile Contentand Mobile Marketing
  23. 23. http://bit.ly/chitjuanUse social media to engage,generate results, proactivelyconnect.
  24. 24. http://www.architerra.org
  25. 25. http://digientrepreneur.com
  26. 26. E-Commerce Project Plan•  Workshop •  Technical specifications•  Align with strategic plan •  Legal•  Market and competitive •  Testing research •  Security•  Competitive advantage •  Customer service•  Product or service plan •  Logistics•  Partners •  Payment•  Marketing •  Maintenance•  Success criteria •  Budget•  Content plan
  27. 27. Book reference: Brains on Fire
  28. 28. Improve•  Products•  Marketing•  Content•  Sales•  Customer Service
  29. 29. Content Continuous Research Community Cost-effectiveCapacity building Commitment Photo credit: PinayAds.com
  30. 30. http://digitalfilipinocom.ning.comhttp://digitalfilipino.podomatic.com
  31. 31. http://slideshare.net/janettetoral
  32. 32. Engages the audienceWinner of DigitalFilipino Social Networking Awards 2010 (Social Networkcategory)
  33. 33. http://www.coffeeboard.com.ph/
  34. 34. Brand Background Real Leaf green tea is the newest ready-to-drink (RTD) tea in the market launched mid-2009. Real Leaf is brewed from 100% whole green tea leaves, naturally packed with Theanine, with a delicious hint of fruit and honey.Real Leaf Green Tea won the blog category inDigitalFilipino Social Networking Awards 2010
  35. 35. Key Learnings•  Incentivized consumer engagement with the blogger community around a strong concept can drive rich RESPONSE and online brand presence.  Big  Idea   Medium      “What’s  in  it  for  me?”      Real  Leaf  Paparazzi   Key  Blogs  &   iPod  Nanos,  cash  &  products    Blog  Networks     = 150+  product-­‐related  photos   400+  blog  posts   40+  related  search  results  
  36. 36. 1st place: Mommy Talks by Precious Bahintinghttp://www.mommytalks.net/2010/01/real-leaf-paparazzi.html
  37. 37. Search Results for: “Real Leaf” Google Top 10 resultsBefore:  1  video,  1  employee  post   AJer:  8  on  the  Top  10    search  results  
  38. 38. BACKGROUND Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTISTMTV Emerge won the media voting category inDigitalFilipino Social Networking Awards 2010
  39. 39. http://bit.ly/bradgeiserProactively care about people.
  40. 40. tag plughide
  41. 41. http://foursquare.com
  42. 42. #3 Be relevant to your audience.
  43. 43. TV PRINT POS CRMdigital digital digital digital social social social social game game game game mobile mobile mobile mobile Be Useful
  44. 44. Ways to accept payment•  Cash – person to person•  Bank deposit•  Remittance service•  Credit card•  SMS
  45. 45. Life Cycle of a Transaction - Authorization 1. Consumer Selects 2. Website redirects 3. Gateway accepts goods to purchase Consumer to payment details Payment Gateway from Consumer 4. Gateway encrypts transaction and 8. Acquirer passes transmits to Acquirer. transaction result to Gateway.7. Issuer check forsufficient funds and Cardprovides Authorization Network 5. Acquirer sends 6. Card Network transaction to Card routes transaction to Network Issuer of Credit Card
  46. 46. Life Cycle of a Transaction - Settlement 1. Gateway closes off Batch and transmits to Acquirer 5. Acquirer Makes Deposit to Merchant’s Account4. Issuer Debits CardHolder’s Account Card Network 3. Card Network settles 2. Acquirer sends transaction by paying Batch to Card Network Acquirer and debiting Issuer Account
  47. 47. Charge Backs and Refunds WebsiteIssuer Card Acquirer Network
  48. 48. Be prepared•  IPV4 to IPV6•  Cheaper bandwidth•  Powerful mobile devices•  Tools-empowered generation•  Knowledge society –  Thinking –  Discerning –  Vocal
  49. 49. See you onlinehttp://facebook.com/janettetoralhttp://slideshare.net/janettetoral http://twitter.com/digitalfilipino