Presentation made by Janette Toral for individuals interested to join the program. Online class starts on January 16, 2012. Sign-up at http://www.digientrepreneur.com/module-2.html
This three-week course teaches the student how to:
- Tap blogs and social media in various ways for promotion, awareness, and support for marketing and entrepreneurial pursuits.
- Understand the available blog and social media advertising platforms, costing, and analyze a blog’s effectiveness.
- Profile blogs, bloggers, social media users based on their reach and influence.
For the hands-on project, the student is tasked to design and run a blog & social media marketing and advertising program. The overall performance of the said campaign during the time frame allotted shall serve as basis for grading.
First Webinar Lecture: January 16, 2012, 7-9 pm (GMT+8)
Week 2: One-on-One Consultations via Webinar January 25 (Wednesday) or by appointment
Final Project Presentation: February 6, 2012, 6-9pm (GMT+8)