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Be Fascinating: Optimizing Use of Social Media

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Presentation given by Janette Toral at the Cebu ICT & BPO Conference 2013 last June 5, 2013 (Radisson Blu Cebu).

Published in: Self Improvement, Business, Travel
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Be Fascinating: Optimizing Use of Social Media

  1. 1. Appeal  to  the  emotion  and  desires.  
  2. 2. @digitalfilipino  Build  an  “identity”  people  want  to  be  associated  with.  
  3. 3. Make  people  want  “more”.  
  4. 4. Spark  “urgency”  –  need  to  act.  
  5. 5. Give  people  an  opportunity  to  shine  and  show  their  “creatively  unique”  side.  
  6. 6. Decide  what  you  want  to  be  known  for  and  become  a  powerful  force.  “With  great  power  comes  great  responsibility.”  -­‐  Uncle  Ben  (Spider  Man)  
  7. 7. #iblog9                                                                                                                                                                                    Be  consistent.  Be  familiar.    Create  “shared  stories”  with  your  “heroes”    (audience  who  will  also  become  mentors  to  others).  
  8. 8. Lessons  learned  from  the  book  “Fascinate”  by  Sally  Hogshead.  Twitter:  @digitalfilipino  

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