Janette Toral shares 53 ways how social media can be used to engage friends and followers. Platforms mentioned includes LinkedIn, Facebook, Twitter, Flickr, YouTube, Blogs, Google+, Quora, and Instagram.
53 Ways to Engage via Social Media Jane6e Toral h6p://www.e-‐commercephilippines.com
Why Engage? • Greet contacts on their special days. Personalize / add depth to the relaEonship. • Subtle promoEon – Share what you are doing that gives a glimpse of your profession. • E.g. “Giving a social media talk.” • Security – E.g. Let selected people know what you are up to especially when traveling to foreign places. • Build your inﬂuence – The more people engage with your content, your inﬂuence also increases. Useful in business or current / future profession.
6 Ways to Engage via LinkedIn • Keep your proﬁle updated. • Give recommendaEons. • ParEcipate in Group discussions. (or create one) • Give tesEmonials. • Add applicaEons (events, Slideshare, Bloglink, Tweets, etc.) • Reply to interesEng status updates.
7 Ways to Engage via Facebook Proﬁle • Post and Reply to status, photos, videos, links updates • Like an arEcle or share links (useful or odd) • ParEcipate in Groups • ParEcipate in Pages • Join Events • Chat with peers and greet on special occasion. • Create a Facebook Page for your Brand.
4 Ways to Engage via Foursquare • Check in / Share what you are doing with photo. (let others know what you like or doing in that place.) • Share a Ep (be6er if with link to your blog post) • Follow / Create a List (add your favorite spots and Eps to other visitors.) • Follow / Create a Foursquare Page for Brands or PersonaliEes.
7 Ways to Engage via Twi6er • Reply to or post an opinion and interact. • Tweet snippets from event talks and books. • Answer / ask quesEons. • Join / organize meet-‐ups • Retweet other interesEng tweets. (I use Klout and Paper.li to scan tweets.) • Follow or create list to ﬁlter connecEons and content. • Recognize followers who reply to your tweets or retweets.
3 Ways to Engage via Flickr • Share photo sets from events, places, occasions. Describe photo and tag people. • Join Groups. Comment on photos and share via blog. • Use apps to share and get photos (E.g. Share photos via Tumblr or blogs. Photos from Foursquare check-‐in)
3 Ways to Engage via YouTube • Upload interesEng videos (tutorials, talks, performance, 1-‐minute, funny stuﬀ) • Subscribe, like, and comment on other videos. • Share interesEng videos through your social network.
6 Ways to Engage via Blogs • Comment on blogs (create proﬁles in Wordpress, Blogger, Tumblr and use your id.) • Share interesEng content. (I use Tumblr for photos, Wordpress for hobbies, and Blogger for work related stuﬀ) • React on other blog post by blogging about it. • Join wriEng projects, blogger contest and promoEons. • A6end blogger events and meet-‐ ups. • Connect with fellow bloggers via social media (Facebook Group, Twi6er, etc.)
3 Ways to Engage via Instagram • Like and comment on other photos. • Use Instagram ediEng tools to make your photo standout and share. • Share your photos (also to Twi6er) with catchy descripEon. Use hashtags for themaEc groupings with others.
6 Ways to Engage via Facebook Page • Status updates (sharing or asking) • Photos / videos (group or interesEng stuﬀ) • Links (useful or odd) • Minimal replicaEon of your proﬁle page. • Organize oﬄine and online acEviEes. • Recognize your acEve followers.
4 Ways to Engage via Google+ • Use Circles to group your contacts. Share your circles with others. • Reply to and post interesEng content (status, photos, links). Share if others can beneﬁt from it. • Join acEve Hangouts and interact. • Create Google+ Page for your brand.
4 Ways to Engage via Quora • Follow inﬂuencers and topic of interest. • Reply and thank useful content or comments posted. • Post quesEons and be ready to interact. • Create topic that revolves around your brand.
Manage your Social Media AcEvity • Have a plan on what you intend to disseminate. – What do you intend to achieve? • Allot Eme for interacEon. • Have a balance of sharing own content and done by others. • Monitor your performance.