B2B and B2C social media strategies are
catapulting brand recognition, sales,
and marketing of savvy businesses
worldwide
...
Yet
Independent insurance
agencies
and insurers are
but a whisper
on social media channels
agent (n.) product (n.)
manager commodity
company (n.) sell (v.)
establishment peddle
IN OTHER WORDS
Independent insurance...
Services Value Proposition
service (n.) deliver (v.)
help bring
benefit convey
IN OTHER WORDS
To promote their businesses ...
The customer’s perception
is your reality
Kate Zabriskie, Author of: Customer Service Excellence: How to Deliver Value to
...
a necessary
and
expensive
commodity
that
delivers
NO
tangible
value
until a
claim is
paid
Consumers believe
insurance is…
“The truth is
helpless when
up against
perception”
― Zack W. Van
Insurance Agents’ and
Companies’ Perception
“Consumers are target markets to be sold
products and services through effecti...
Consumers’ Perception
“Insurance agencies and companies are
big businesses reaping huge profits
from high cost premiums.”
“Products and services traditionally seen
as differentiators in and of themselves
have become commodities in the eyes of
c...
Businesses
do not have
emotion
People do
“We all see only that which
we are trained to see.”
--Robert Anton Wilson—Masks of the Illuminati
Changing The Insurance
Consumer’s Mindset
“One has not only an ability to perceive the world
but an ability to alter one’s...
Perceptions Can Easily Change
People are Individuals
Individuals
Care
H2H –
“Human to Human”
social media
communications
tap into the
hearts and minds of
people who
desire to
experience and
tr...
Passionate
Empathetic
Observant
Perceptive
Loyal
Engaging
H2H social media marketing
connects with consumers.
It fosters dialogues
that align with their
temperament and
feelings.
I...
Peer-to-peer marketing
builds trust
Customer
satisfaction is
worthless.
Customer
loyalty is
priceless.
Jeffrey Gitomer
 Reshape Your Image
 Build Your Brand
 Connect with Customers
 Give Them What They Want
 Expose Your Human Side
Sincerely tell people,
show them, and continually
remind them how much
you care.
Loyal customers will follow.
Achieving Social Significance - Independent Insurance Agents and Insurers
Achieving Social Significance - Independent Insurance Agents and Insurers
Achieving Social Significance - Independent Insurance Agents and Insurers
Achieving Social Significance - Independent Insurance Agents and Insurers
Achieving Social Significance - Independent Insurance Agents and Insurers
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Achieving Social Significance - Independent Insurance Agents and Insurers

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Most Independent Insurance agents and insurers have yet to appreciably establish their social media presence and strategies. This is a personal call to action from those of us at Renaissance Alliance who believe in creating as many exclusive competitive advantages as possible for our members and partner insurers. The Independent Agency System represents one of the backbones of America. It can thrive and remain significantly relevant if independent agents and insurers proactively accept and embrace new technologies sooner than later, and recognize social engagement is the new normal in customer relations.

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Achieving Social Significance - Independent Insurance Agents and Insurers

  1. 1. B2B and B2C social media strategies are catapulting brand recognition, sales, and marketing of savvy businesses worldwide B2B Business to Business B2C Business to Customer
  2. 2. Yet Independent insurance agencies and insurers are but a whisper on social media channels
  3. 3. agent (n.) product (n.) manager commodity company (n.) sell (v.) establishment peddle IN OTHER WORDS Independent insurance agents manage and peddle commodities of the establishments they represent to consumers . Selling Insurance “Products”
  4. 4. Services Value Proposition service (n.) deliver (v.) help bring benefit convey IN OTHER WORDS To promote their businesses and retain customers independent agents and companies convey the benefits of consultative services, claims handling, risk management, and insurance policy administration
  5. 5. The customer’s perception is your reality Kate Zabriskie, Author of: Customer Service Excellence: How to Deliver Value to Today’s Busy Customer
  6. 6. a necessary and expensive commodity that delivers NO tangible value until a claim is paid Consumers believe insurance is…
  7. 7. “The truth is helpless when up against perception” ― Zack W. Van
  8. 8. Insurance Agents’ and Companies’ Perception “Consumers are target markets to be sold products and services through effective advertising and skilled salespeople .”
  9. 9. Consumers’ Perception “Insurance agencies and companies are big businesses reaping huge profits from high cost premiums.”
  10. 10. “Products and services traditionally seen as differentiators in and of themselves have become commodities in the eyes of consumers. It’s the human behind the corporate logo that differentiates today. “ Ryan Hanley, Content Warfare Blog www.RyanHanley.com
  11. 11. Businesses do not have emotion People do
  12. 12. “We all see only that which we are trained to see.” --Robert Anton Wilson—Masks of the Illuminati
  13. 13. Changing The Insurance Consumer’s Mindset “One has not only an ability to perceive the world but an ability to alter one’s perception of it; more simply, one can change things by the manner in which one looks at them.” – Tom Robbins
  14. 14. Perceptions Can Easily Change
  15. 15. People are Individuals
  16. 16. Individuals Care
  17. 17. H2H – “Human to Human” social media communications tap into the hearts and minds of people who desire to experience and transact business through conversations that satisfy their everyday needs and revolve around their individual behavior styles.
  18. 18. Passionate Empathetic Observant Perceptive Loyal Engaging
  19. 19. H2H social media marketing connects with consumers. It fosters dialogues that align with their temperament and feelings. It accomplishes this in the normal course of their chosen conduct and actions.
  20. 20. Peer-to-peer marketing builds trust
  21. 21. Customer satisfaction is worthless. Customer loyalty is priceless. Jeffrey Gitomer
  22. 22.  Reshape Your Image  Build Your Brand  Connect with Customers  Give Them What They Want  Expose Your Human Side
  23. 23. Sincerely tell people, show them, and continually remind them how much you care. Loyal customers will follow.

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