JANET ARONICAprofessional experienceDirector of Marketing & Community – onefortyBoston, MA – June 2010 – present (promoted from Community Manager April 2011) Led marketing efforts around oneforty’s business model shift from a B2C app store to B2B SAAS product. Increased business user profile signups 5x (October 2010 – January 2011), by doubling M/M blog traffic, executing segmented email marketing campaigns and providing ongoing support to new users. Built an online community of over 100k online profiles and 23k email leads from the ground up; developed oneforty’s content marketing strategy and leveraged social media channels to acquire new users, including Facebook, Twitter, LinkedIn and YouTube. Optimize oneforty’s limited marketing budget for user acquisition by managing a team of freelancers and guest bloggers. Author blog articles and ebooks and produced and promoted webinars to key buyer segments to drive new leads. Generated more than 2k leads in first webinar. Support SEO strategy by developing keyword-rich content and URLs, optimizing site meta data and collaborating with UX designer on site pages. Manage PR efforts, including launch of second edition of Twitter for Dummies; secured coverage in: TechCrunch, GigaOm, The Next Web, Xconomy, Mashable, Bostinnovation, Mass High Tech and WebProNews. Establish thought-leadership in social media measurement strategy through blogging and speaking engagements.Speaking engagements: BlogWorld Las Vegas 2010 (panelist), MIT Forum (March 2011), Social Media Club ofBoston (March 2011), and SCVNGR Social Media Summer School Series (June 2011).Account Coordinator – Kel & PartnersBoston, MA – August 2009 – June 2010 Owned blogger outreach and social media content strategy for consumer and tech startup clients. Enhanced Agency’s social media visibility by contributing content to the employee blog, YouTube channel and Twitter account. Pursued pitching opportunities with HARO and ProfNets and secured coverage in Associated Press, PetSugar, and top ‘mommy’ blogs. Launched and managed the Agency’s intern training program; responsible for five interns’ training and contributions to twelve Agency accounts. Use Cision and MyMediaInfo to create targeted traditional media lists. Compiled clipbooks and used PRTrak to deliver quantitative monthly reports.educationSt. John Fisher College - B.A. in Communication/Journalism, May 2009 - GPA 3.8Relevant Experience: Assistant Firm Director and founding member, PRIMA Connections (student-run integratedmarketing agency)Internships: PR: SHIFT Communications, Eric Mower and Associates Marketing: Toshiba Business Solutions, Lollypop Farm - The Humane Society of Greater Rochester, Erie County Fair News: News Intern - 13-WHAM TV Read my recommendations on LinkedIn – http://linkedin.com/in/janetaronica.