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How to write a useful blog post?

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How to write a useful blog post?

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One of the main reasons businesses publish content is to attract customers by offering free value. Without usefulness there is no value for the reader.

In this presentation I share 5 tips to help you write a useful blog post

One of the main reasons businesses publish content is to attract customers by offering free value. Without usefulness there is no value for the reader.

In this presentation I share 5 tips to help you write a useful blog post

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How to write a useful blog post?

  1. 1. How to write a useful blog post?
  2. 2. Marketing Tool Your blog is your
  3. 3. If it is not useful to your readers, they will ignore it!
  4. 4. Without usefulness there is no value for the reader
  5. 5. Here are 5 tips to help you write a useful blog post
  6. 6. #1 Identify your ideal customer
  7. 7. You cannot be useful to someone until you know “who” that someone is.
  8. 8. So how can you identify your ideal customer?
  9. 9. This worksheet will help you identify your ideal customer and get clarity!      
  10. 10. This worksheet will help you identify your ideal customer and get clarity!       Click it!
  11. 11. Identify your ideal customer's pain point/problem #2
  12. 12. This is not an “exercise” that you sit and finish in a day!
  13. 13. This is an ongoing process
  14. 14. As you look  around in your industry you can come up with more and more ideas on a everyday basis.
  15. 15. Don’t forget to record all your ideas!
  16. 16. #3 Come up with ideas to solve their problem
  17. 17. People love solutions.
  18. 18. People love solutions. They come to your blog for a purpose. They need help with something
  19. 19. Including practical, actionable tips in your blog post will make it useful.
  20. 20. #4 Do research to find what’s already shared
  21. 21. Find out what’s already shared on the internet.
  22. 22. Collect all the good­great blog posts on the topic and find out what’s missing in them.
  23. 23. Findouthowyoucan giveyourownunique twisttothetopic.
  24. 24. #5 Give actionable advice
  25. 25. Even if the actionable tip is not a direct solution to the problem, you could give ways to implement a particular concept or advice.
  26. 26. It doesn't matter if you write 500 word blog posts or 5000 word blog posts, if your posts are not useful to your readers, there is no point in publishing them.
  27. 27. Here's the recap:
  28. 28. Here's the recap: Identify your ideal customer Identify his/her pain points and problems Come up with ideas to solve their problems Do research to find out what’s already shared Give actionable advice
  29. 29. For more details, visit this page
  30. 30. For more details, visit this page Click It

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