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Social	
  media	
  and	
  its	
  impact	
  on	
  how	
  we	
  learn	
  in	
  the	
  workplace	
  
             Jane	
  Hart,	
  Centre	
  for	
  Learning	
  &	
  Performance	
  Technologies	
  
2	
  
3	
  
How	
  social	
  media	
  is	
  
impac@ng	
  learning	
  in	
  
   the	
  workplace	
  
                 	
  
   What	
  it	
  means	
  
         	
  for	
  L&D	
  	
  

                                        Where	
  and	
  	
  how	
  
                                    	
  learning	
  happens	
  	
  
                                        in	
  the	
  workplace	
  




                                                               4	
  
What	
  does	
  workplace	
  learning	
  
have	
  in	
  common	
  with	
  icebergs?	
  
Only	
  a	
  small	
  percentage	
  (10%)	
  of	
  the	
  
iceberg	
  visible	
  above	
  the	
  water.	
  



 The	
  most	
  powerful	
  part	
  is	
  under	
  the	
  
 water	
  




                                                             6	
  
The	
  Iceberg	
  of	
  Workplace	
  Learning	
  

20%	
  of	
  the	
  learning	
  that	
  takes	
  place	
  in	
  
the	
  workplace	
  is	
  “visible”	
  as	
  FORMAL	
  
learning.	
  	
  
                                                                                  Formal	
  learning	
  

The	
  other	
  80%	
  of	
  learning	
  takes	
  place	
  
informally	
  and	
  oXen	
  invisibly	
  –	
  and	
  yet	
  
it	
  is	
  where	
  the	
  real	
  learning	
  takes	
  
place.	
  

                                                                               Informal	
  learning	
  




 C4LPT,	
  2012	
                                                                                                 7	
  
“Most	
  people	
  ins.nc.vely	
  know	
  that	
  they	
  
         become	
  competent	
  in	
  their	
  jobs	
  through	
  
learning	
  as	
  they	
  perform	
  those	
  jobs	
  …	
  and	
  that	
  
  through	
  this	
  process	
  they	
  acquire	
  knowledge	
  
 and	
  skills	
  which	
  are	
  so	
  	
  entwined	
  with	
  the	
  job,	
  
                   that	
  they	
  are	
  referred	
  to	
  as	
  ‘tacit’.”	
  	
  
                                              Report	
  to	
  NIACE,	
  2007	
  
The	
  Iceberg	
  of	
  Workplace	
  Learning	
  
But	
  now	
  social	
  media	
  is	
  impac@ng	
  	
  
learning	
  	
  …	
  


                                                                         Formal	
  learning	
  




                                                                      Informal	
  learning	
  




                                                                                                         9	
  
Social	
  media	
  is	
  a	
  catalyst	
  for	
  change	
  	
  
     and	
  we	
  are	
  moving	
  into	
  a	
  	
  
  new	
  era	
  of	
  workplace	
  learning	
  
1 Twitter
                                                   2 YouTube
                                                   3 Google Docs
                                                   4 Skype
                                                   5 WordPress
                                                   6 Dropbox
                                                   7 Prezi
 Top	
  100	
  Tools	
  for	
  Learning	
          8 Moodle
                                                   9 Slideshare
                 2011	
                            10 (Edu)Glogster
                                                   11 Wikipedia
                                                   12 Blogger
   List	
  compiled	
  from	
  the	
               13 Diigo
                                                   14 Facebook
Top	
  10	
  Tools	
  contribu@ons	
  of	
  	
  
                                                   15 Google
                  531	
                            16 Google Reader
   learning	
  professionals	
                     17 Evernote
                                                   18 Jing
               worldwide	
                         19 PowerPoint
                                                   20 Gmail
Trends	
  in	
  the	
  use	
  of	
  social	
  media	
  for	
  learning 	
  




1	
  
Consumeriza<on	
  of	
  IT	
  
	
  
Personal,	
  working	
  and	
  learning	
  
tools	
  are	
  merging 	
  




                                                                                           12	
  
“Today	
  already	
  47%	
  of	
  
business	
  technology	
  
users	
  at	
  North	
  American	
  
and	
  European	
  
companies	
  report	
  using	
  
one	
  or	
  more	
  website(s)	
  
to	
  do	
  parts	
  of	
  their	
  jobs	
  
that	
  are	
  not	
  sanc@oned	
  
by	
  their	
  IT	
  department.	
  	
  
We	
  expect	
  this	
  number	
  
to	
  grow	
  to	
  close	
  to	
  60%	
  
in	
  2011	
  as	
  frustrated	
  
workers	
  work	
  around	
  IT	
  
to	
  self-­‐provision	
  
technology.”	
  
	
  
	
  
	
  
	
  
	
  
	
  
Forrester	
  Research,	
  	
  
April	
  2011	
                                13	
  
2	
  
           Consumeriza<on	
  of	
  LEARNING	
  
           	
  
           People	
  are	
  “doing	
  their	
  own	
  thing” 	
  




	
  	
  




                                                                    14	
  
“between	
  one-­‐third	
  
                     and	
  two-­‐thirds	
  of	
  
                   your	
  employees	
  are	
  
                   mee@ng	
  their	
  needs	
  	
  
                    by	
  working	
  around	
  
                                       you”	
  
           	
  
                                   Jensen	
  &	
  Klein,	
  	
  	
  
                  Blind	
  spots,	
  CLO	
  Magazine,	
  
                                        	
  April	
  2011	
  




	
  	
  




                                                          15	
  
How	
  can	
  IT	
  and	
  L&D	
  deal	
  with	
  
   these	
  growing	
  trends?	
  
                                                 16	
  
17	
  
who	
  is	
  using	
  these	
  tools?	
  
	
  
how	
  are	
  they	
  using	
  them?	
  
	
  
what	
  can	
  we	
  do	
  to	
  support	
  	
  
a	
  broader	
  approach	
  to	
  	
  
workplace	
  learning?	
  




                                                   18	
  
Who?	
  




           Smart	
  Workers	
  




                                  19	
  
What	
  tools	
  are	
  they	
  using?	
  	
  




                                                 20	
  
IMPROVING	
  PRODUCTIVITY	
  
                                                           Finding	
  content	
  	
         FINDING	
  &	
  USING	
  	
  
                      Personal	
                                                                CONTENT	
  
   Team	
           produc<vity	
  
produc<vity	
  

                                                                                                     Keeping	
  up	
  
                                                                                                       to	
  date	
  
                                                                                                      with	
  new	
  
                                                                                                      content	
  	
  




                                                                                                       Sharing	
  
                                                                                                        links,	
  
                                                                                                      resources	
  
                                                                                                       &	
  ideas	
  

                                                         Co-­‐crea<ng	
  
                                                          content	
  	
  
          JOINING	
  &	
  BUILDING	
                                               CREATING	
  &	
  SHARING	
  
 NETWORKS	
  &	
  COMMUNITIES	
           The	
  Smart	
  Worker’s	
  	
  
C4LPT,	
  2011	
                         Guide	
  to	
  Social	
  Media	
               CONTENT	
  
8	
  key	
  features	
  	
  
how	
  the	
  Smart	
  Worker	
  
works	
  and	
  learns	
  	
  
today	
  




                                    22	
  
1	
  -­‐	
  The	
  Smart	
  Worker	
  :	
  
recognises	
  she	
  learns	
  
con<nuously	
  as	
  she	
  does	
  
her	
  job	
  


“today’s	
  work	
  environment	
  doesn’t	
  
tolerate	
  learners	
  stepping	
  out	
  of	
  their	
  
workflow	
  to	
  learn	
  unless	
  it	
  is	
  absolutely	
  
vital	
  to	
  do	
  so”	
  	
  Gogredson,	
  2011	
  




  >>	
  Provide	
  access	
  to	
  learning	
  resources	
  
  in	
  the	
  flow	
  of	
  work	
  –	
  as	
  people	
  do	
  their	
  
  jobs	
  	
  
                                                                           23	
  
2	
  -­‐	
  The	
  Smart	
  Worker	
  :	
  
 wants	
  immediate	
  access	
  
 to	
  solu<ons	
  to	
  his	
  
 performance	
  problems	
  

 “People	
  don’t	
  want	
  to	
  study	
  a	
  
 problem	
  they	
  want	
  to	
  solve	
  it.”	
  	
  




     >>	
  Create	
  performance	
  aids	
  rather	
  
     than	
  courses	
  
     >>	
  Help	
  people	
  locate	
  and	
  iden@fy	
  
     trusted	
  resources	
  on	
  the	
  Social	
  Web	
  

C4LPT,	
  2011	
                                              24	
  
3	
  -­‐	
  The	
  Smart	
  Worker	
  :	
  	
  
is	
  happy	
  to	
  share	
  what	
  she	
  knows	
  




                                                         25	
  
>>	
  Tap	
  into	
  the	
  growing	
  phenomenon	
  of	
  sharing	
  and	
  encourage	
  employees	
  to	
  
create	
  and	
  share	
  resources	
  with	
  one	
  another	
  

                                                                                                                26	
  
4	
  -­‐	
  The	
  Smart	
  Worker	
  :	
  
relies	
  on	
  a	
  trusted	
  
network	
  of	
  friends	
  and	
  
colleagues	
  




                                              27	
  
“I’ve	
  learned	
  more	
  in	
  the	
  last	
  few	
  
                                            weeks	
  by	
  monitoring	
  this	
  
                                            community	
  than	
  I	
  have	
  in	
  the	
  
                                            past	
  year	
  in	
  class…..	
  It’s	
  an	
  
                                            amazing	
  group	
  –	
  I	
  have	
  seen	
  
                                            discussions	
  on	
  ques@ons	
  I	
  hadn’t	
  
                                            thought	
  about	
  and	
  received	
  
>>	
  Help	
  teams	
  to	
  set	
  up	
  communi@es	
  and	
  owards	
  great	
  ar@cles.”	
  
                                            pointers	
  t group	
  spaces	
  so	
  that	
  they	
  can	
  build	
  
internal	
  trusted	
  networks	
  to	
  support	
  one	
  another	
  
                                                                                                                      28	
  
5	
  -­‐	
  The	
  Smart	
  Worker	
  :	
  	
  
learns	
  best	
  with	
  and	
  from	
  others	
  

                                                               29	
  
One-­‐to-­‐one	
  mentoring	
  




                                                                                       Learning	
  communi@es/	
  
     Live	
  mee@ng	
  soXware	
                                                       Communi@es	
  of	
  Prac@ce	
  


>>	
  Support	
  personal	
  human	
  interac@ons	
  in	
  learning:	
  both	
  one-­‐to-­‐one	
  and	
  groups.	
  
                                                                                                                       30	
  
“I	
  am	
  amazed	
  at	
  the	
  openness	
  and	
  willingness	
  to	
  
share	
  resources	
  and	
  ideas	
  that	
  exists	
  within	
  this	
  
group,	
  the	
  wider	
  L&D	
  community	
  and	
  beyond.	
  The	
  
opportuni@es	
  for	
  me	
  to	
  connect	
  with	
  people	
  across	
  
the	
  world	
  from	
  both	
  similar	
  and	
  different	
  
backgrounds	
  is	
  only	
  limited	
  by	
  my	
  ability	
  to	
  manage	
  
and	
  deal	
  with	
  a	
  rapidly	
  expanding	
  range	
  of	
  contacts.”	
  

                                                                                    31	
  
6	
  -­‐	
  The	
  Smart	
  Worker	
  :	
  keeps	
  up	
  to	
  date	
  
                                   with	
  his	
  industry	
  and	
  profession	
  




>>	
  Help	
  with	
  Personal	
  Knowledge	
  Management:	
  Seek-­‐Sense-­‐Share	
  
>>	
  Encourage	
  sharing	
  of	
  knowledge	
  internally	
  in	
  different	
  ways	
  
                                                                                                     32	
  
7	
  -­‐	
  The	
  Smart	
  Worker	
  :	
  	
  
constantly	
  strives	
  to	
  	
  
improve	
  her	
  produc<vity	
  




>>	
  Provide	
  workflow	
  audits	
  to	
  help	
  individuals/teams	
  improve	
  their	
  produc@vity	
  
                                                                                                               33	
  
8	
  -­‐	
  The	
  Smart	
  Worker	
  :	
  
thrives	
  on	
  autonomy	
  




"A	
  sense	
  of	
  autonomy	
  has	
  a	
  powerful	
  
effect	
  on	
  individual	
  performance	
  and	
  
aLtude.“	
  	
  

>>	
  Let	
  go!	
  

“Control	
  leads	
  to	
  compliance;	
  autonomy	
  
leads	
  to	
  engagement.”	
  	
  
                                                            34	
  
Social	
  Workplace	
  Learning	
  Con<nuum	
  


  formal/training	
                                                                                   informal/working	
  


         1	
                           2	
                 3	
            	
  	
  	
  	
  	
  	
  4	
             5	
  
Augmen.ng	
                    Facilita.ng	
       Suppor.ng	
           Suppor.ng	
                          Fostering	
  
f2f	
  or	
  online	
  	
     collabora.ve	
           online	
  	
     collabora.on	
                      connec.ons	
  /	
  
training	
  with	
               or	
  peer	
     Communi.es	
          &	
  knowledge	
                    conversa.ons	
  
      social	
                  learning	
         of	
  Prac.ce	
        sharing	
  in	
                     across	
  the	
  
 approaches	
  	
                                                        work	
  teams	
                     organiza.on	
  



     SOCIAL	
  TRAINING	
                                    SOCIAL	
  COLLABORATION	
  
    organizing/managing	
                                    encouraging/suppor@ng	
  
www.SocialLearningCentre.co.uk	
  
h`p://bit.ly/impactofsome	
  



                                37	
  

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The impact of social media on workplace learnng

  • 1. Social  media  and  its  impact  on  how  we  learn  in  the  workplace   Jane  Hart,  Centre  for  Learning  &  Performance  Technologies  
  • 4. How  social  media  is   impac@ng  learning  in   the  workplace     What  it  means    for  L&D     Where  and    how    learning  happens     in  the  workplace   4  
  • 5. What  does  workplace  learning   have  in  common  with  icebergs?  
  • 6. Only  a  small  percentage  (10%)  of  the   iceberg  visible  above  the  water.   The  most  powerful  part  is  under  the   water   6  
  • 7. The  Iceberg  of  Workplace  Learning   20%  of  the  learning  that  takes  place  in   the  workplace  is  “visible”  as  FORMAL   learning.     Formal  learning   The  other  80%  of  learning  takes  place   informally  and  oXen  invisibly  –  and  yet   it  is  where  the  real  learning  takes   place.   Informal  learning   C4LPT,  2012   7  
  • 8. “Most  people  ins.nc.vely  know  that  they   become  competent  in  their  jobs  through   learning  as  they  perform  those  jobs  …  and  that   through  this  process  they  acquire  knowledge   and  skills  which  are  so    entwined  with  the  job,   that  they  are  referred  to  as  ‘tacit’.”     Report  to  NIACE,  2007  
  • 9. The  Iceberg  of  Workplace  Learning   But  now  social  media  is  impac@ng     learning    …   Formal  learning   Informal  learning   9  
  • 10. Social  media  is  a  catalyst  for  change     and  we  are  moving  into  a     new  era  of  workplace  learning  
  • 11. 1 Twitter 2 YouTube 3 Google Docs 4 Skype 5 WordPress 6 Dropbox 7 Prezi Top  100  Tools  for  Learning   8 Moodle 9 Slideshare 2011   10 (Edu)Glogster 11 Wikipedia 12 Blogger List  compiled  from  the   13 Diigo 14 Facebook Top  10  Tools  contribu@ons  of     15 Google 531   16 Google Reader learning  professionals   17 Evernote 18 Jing worldwide   19 PowerPoint 20 Gmail
  • 12. Trends  in  the  use  of  social  media  for  learning   1   Consumeriza<on  of  IT     Personal,  working  and  learning   tools  are  merging   12  
  • 13. “Today  already  47%  of   business  technology   users  at  North  American   and  European   companies  report  using   one  or  more  website(s)   to  do  parts  of  their  jobs   that  are  not  sanc@oned   by  their  IT  department.     We  expect  this  number   to  grow  to  close  to  60%   in  2011  as  frustrated   workers  work  around  IT   to  self-­‐provision   technology.”               Forrester  Research,     April  2011   13  
  • 14. 2   Consumeriza<on  of  LEARNING     People  are  “doing  their  own  thing”       14  
  • 15. “between  one-­‐third   and  two-­‐thirds  of   your  employees  are   mee@ng  their  needs     by  working  around   you”     Jensen  &  Klein,       Blind  spots,  CLO  Magazine,    April  2011       15  
  • 16. How  can  IT  and  L&D  deal  with   these  growing  trends?   16  
  • 17. 17  
  • 18. who  is  using  these  tools?     how  are  they  using  them?     what  can  we  do  to  support     a  broader  approach  to     workplace  learning?   18  
  • 19. Who?   Smart  Workers   19  
  • 20. What  tools  are  they  using?     20  
  • 21. IMPROVING  PRODUCTIVITY   Finding  content     FINDING  &  USING     Personal   CONTENT   Team   produc<vity   produc<vity   Keeping  up   to  date   with  new   content     Sharing   links,   resources   &  ideas   Co-­‐crea<ng   content     JOINING  &  BUILDING   CREATING  &  SHARING   NETWORKS  &  COMMUNITIES   The  Smart  Worker’s     C4LPT,  2011   Guide  to  Social  Media   CONTENT  
  • 22. 8  key  features     how  the  Smart  Worker   works  and  learns     today   22  
  • 23. 1  -­‐  The  Smart  Worker  :   recognises  she  learns   con<nuously  as  she  does   her  job   “today’s  work  environment  doesn’t   tolerate  learners  stepping  out  of  their   workflow  to  learn  unless  it  is  absolutely   vital  to  do  so”    Gogredson,  2011   >>  Provide  access  to  learning  resources   in  the  flow  of  work  –  as  people  do  their   jobs     23  
  • 24. 2  -­‐  The  Smart  Worker  :   wants  immediate  access   to  solu<ons  to  his   performance  problems   “People  don’t  want  to  study  a   problem  they  want  to  solve  it.”     >>  Create  performance  aids  rather   than  courses   >>  Help  people  locate  and  iden@fy   trusted  resources  on  the  Social  Web   C4LPT,  2011   24  
  • 25. 3  -­‐  The  Smart  Worker  :     is  happy  to  share  what  she  knows   25  
  • 26. >>  Tap  into  the  growing  phenomenon  of  sharing  and  encourage  employees  to   create  and  share  resources  with  one  another   26  
  • 27. 4  -­‐  The  Smart  Worker  :   relies  on  a  trusted   network  of  friends  and   colleagues   27  
  • 28. “I’ve  learned  more  in  the  last  few   weeks  by  monitoring  this   community  than  I  have  in  the   past  year  in  class…..  It’s  an   amazing  group  –  I  have  seen   discussions  on  ques@ons  I  hadn’t   thought  about  and  received   >>  Help  teams  to  set  up  communi@es  and  owards  great  ar@cles.”   pointers  t group  spaces  so  that  they  can  build   internal  trusted  networks  to  support  one  another   28  
  • 29. 5  -­‐  The  Smart  Worker  :     learns  best  with  and  from  others   29  
  • 30. One-­‐to-­‐one  mentoring   Learning  communi@es/   Live  mee@ng  soXware   Communi@es  of  Prac@ce   >>  Support  personal  human  interac@ons  in  learning:  both  one-­‐to-­‐one  and  groups.   30  
  • 31. “I  am  amazed  at  the  openness  and  willingness  to   share  resources  and  ideas  that  exists  within  this   group,  the  wider  L&D  community  and  beyond.  The   opportuni@es  for  me  to  connect  with  people  across   the  world  from  both  similar  and  different   backgrounds  is  only  limited  by  my  ability  to  manage   and  deal  with  a  rapidly  expanding  range  of  contacts.”   31  
  • 32. 6  -­‐  The  Smart  Worker  :  keeps  up  to  date   with  his  industry  and  profession   >>  Help  with  Personal  Knowledge  Management:  Seek-­‐Sense-­‐Share   >>  Encourage  sharing  of  knowledge  internally  in  different  ways   32  
  • 33. 7  -­‐  The  Smart  Worker  :     constantly  strives  to     improve  her  produc<vity   >>  Provide  workflow  audits  to  help  individuals/teams  improve  their  produc@vity   33  
  • 34. 8  -­‐  The  Smart  Worker  :   thrives  on  autonomy   "A  sense  of  autonomy  has  a  powerful   effect  on  individual  performance  and   aLtude.“     >>  Let  go!   “Control  leads  to  compliance;  autonomy   leads  to  engagement.”     34  
  • 35. Social  Workplace  Learning  Con<nuum   formal/training   informal/working   1   2   3              4   5   Augmen.ng   Facilita.ng   Suppor.ng   Suppor.ng   Fostering   f2f  or  online     collabora.ve   online     collabora.on   connec.ons  /   training  with   or  peer   Communi.es   &  knowledge   conversa.ons   social   learning   of  Prac.ce   sharing  in   across  the   approaches     work  teams   organiza.on   SOCIAL  TRAINING   SOCIAL  COLLABORATION   organizing/managing   encouraging/suppor@ng  

Editor's Notes

  1. It has
  2. Identified a number of trends
  3. Not just on the way we learn formal learning but the way we are learning informally