Connect Share Collaborate Innovate
1 - WORK WITH MANAGERS TO HELP THEM BECOME SOCIAL LEADERS
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To be aware of the 4 stages in the development of an effective social group
1 - WORK WITH MANAGERS TO HELP THEM BECOME SOCIAL LEADERS
To understand what social engagement means,
and the participation rates they can expect
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“You don’t need 100% adoption to be
successful – you need meaningful
outcomes. All the planning and
preparation in the world will not get
100% adoption – and that’s OK”
Susan Hanley,
5 approaches to overcome barriers and
ensure success with enterprise social
“User participation often more or less follows a
90-9-1 rule; 90% of users are lurkers (ie they read
or observe, but don’t contribute), 9% of users
contribute from time to time but other priorities
dominate their time. 1% of users participate a lot
and account for most contributions.”
Jacob Nielsen,
90-9-1 rule for participation inequality
1 - WORK WITH MANAGERS TO HELP THEM BECOME SOCIAL LEADERS
To understand why people don’t engage
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Personal reasons
They think what they have to say is obvious
They see sharing as extra to their daily work
They don’t see the WIIFM (What’s In IT For Me)
They believe that knowledge is power and that
by sharing they are losing some of that power
Organisationalreasons
Being told to participate
Being forced to participate
Lack of trust
Overmonitoring of activity
3 – HELP GROUPS TO BECOME EFFECTIVE SOCIAL TEAMS
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“Talking about what you are
Doing in an open way for those
interested to find and follow”
Bryce Williams,
When will we work out loud? Soon!
“Articulating our decisions helps us
learn. Articulating them to others
helps more .. Helping others better
articulate decisions helps them learn
– and if we’re paying attention, we
might learn something too.”
Jane Bozarth,
How working out loud helps us learn
Examples of working out loud
Sharing thinking around a new project
Sharing a draft of document
Sharing a difficult experience
Sharing a story that reinforces a difficult
decisions
How to work out loud
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facilitated
discussions
2 – HELP GROUPS TO BECOME EFFECTIVE SOCIAL TEAMS
innovation
workshops
ideation
challenges
hackathons
Help groups with
collaborative problem solving
and to innovate
Where do I start?
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“I naturally work out loud and I enjoy sharing my ideas and
knowledge with others. As I share an idea or a plan with more and
more people, it forms into something more concrete, it morphs from
a rough sketch in my mind to a high quality plan that I’m excited to
execute. Every person I share with adds their comments and
experience, adding to the richness of whatever I’m working on or
thinking about. However, I work in an environment where many
people are reluctant to share, I think because it’s not in our
organization’s culture and has never been the practice here. We don’t
have an ESN. So I see an opportunity to champion this idea, to start
small by sharing my own work and starting an initiative where my
team does the same. We can pilot the initiative within our own
group, which will also give the other members of the L&D team a
chance to feel comfortable with it and see the positive results. From
there, I can see some opportunities to pilot the initiative with a few
small and large teams across the organization both in person and by
turning on the “discussion” feature in SharePoint (which is now
turned off). This shift in L&D’s role from developing and delivering
training courses for teams to facilitating collaboration will be a great
start for our organization. I think it could help us gather some
momentum in the shift towards a modern role for L&D and toward
breaking down the silos that we are all acutely aware of but don’t
quite know how to defeat.” Carolyn Gregoire, L&D Partner
It starts with you.
Be the change!