Good evening fellow toastmasters, madam toastmaster and most welcome guests! Tonight I will show you whether professional photography is necessary or not for Real Estate and why everyone should learn to take great photos!
How many of you have seen Homes and Land magazine or any other real estate magazines? Ads placed in those magazines can cost anywhere from $340 to $1200! I can’t tell you how many people insist on using bad photos in their ads. Do you think using bad photos in a magazine ad is a waste of money?
Many studies have been down about the price of homes with and without listing photos. In spite of statistics showing nicer photos will get a seller more money for their home, too many people still insist on using poor photos!
Knowing that professional looking photos will get you more money for your home… does it shock you to know that 80.9% of homes are advertised with point & shoot or camera phone photos that may not be as flattering as they could be?
Quickly look at the photos and write down what you think Home A and Home B is worth. Think about why you would rather want to see one home over the other.
Now lets look at the photos from Home A, which was from an actual listing.
Here we have the dining room…
And I think this is the living room?
And this would be the kitchen…
And the bed…
And the patio…
Would you want to see this home? How much do you think it’s worth? Write it down now.
Home B is a home that was photographed by me…
We have a bright and sunny living room with gorgeous hardwood floors…
And a spacious dining room…
A large eat-in kitchen…
And a master bedroom…
And look at the size of that back yard!
Would you want to see Home B? How much do you think home B is worth?
Surprise! Home A and Home B are the SAME HOUSE!!!Now… if you were listing your own home for sale right now, would you list with the Realtor how marketing home A or Home B?
Here are a few other examples of homes I have photographed. So many homes are photographed by realtors, then after a lack of showings, the prices get reduced and THEN they bring in a professional to photograph a property. Why not do it right the first time?
Better photos attract more buyers!
So many buyers today are coming from other states and even other countries. With narrow photos, they can’t tell what a room really looks like… but with a wide angle lens and proper lighting & angles, they see the entire room!
Now imagine this is your home Online… for the world to see! Now you know your nosy neighbors will be looking… and family members… and friends…. Would you be totally embarrassed? Worse yet, so many buyers can’t look past clutter or bad photos!
Professional photos draw more attention!Listings that utilized professional photos received 139% more clicks than without professional photos!More clicks may not guarantee a sale, but it does mean more potential buyers viewing your listing! More buyer views online creates more showings and greater demand for the property!
With an increase in investment and vacation home transactions, many out of state buyers must start their search online!Home sales are also up amongst foreign buyers… especially in Florida with 35% of home sales being purchased by foreigners! They normally must narrow down their search online, then have a short timeframe to view homes in person!
The solution? Invest in your future! Learn to use your own camera to take your own photos!
Real estate photography
Think ofhow expensivereal estate adsIn magazinesare:Average Ad Rate:Base Ad Rates (4 week price)1/4 page $340 | 1/2 page $610 | Full page $1,100Base Ad Rates (2 week price)1/4 page $230 | 1/2 page $430 | Full page $770Special PositionCover $1,200(Cover requires minimum a of additional 1/2 page 2week ad featuring the cover property.)Page 2 $800Page 3 $830Inside Back Cover $790Back Cover $870Why would anyone use bad photos in their ads in magazines?
Statistically speaking….The Wall Street Journal reports,“Listings with nicer photos gainedanywhere between $934 and $116,076.”“It is shocking that only 15.4% ofhomes in our data set were marketedusing professional photography.”
“The majority of listings, 80.9%, werephotographed using point & shootphotography, and still another 0.7%used just a camera phone.Let’s not mince words:If you are not using professionalphotography to market your home, youare not really marketing your home!”
Think Like A Buyer…In the following slidesdecide which homewould you rather see,then guess the listing priceofHome A and Home B
MORE STATISTICS:How many more clicks do professional photosreceive?• Using professional photos can draw more attention to yourlistings and result in more clicks by potential buyers.• Listings that utilized professional photos generate an average139% increase in clicks compared to similar listings.• Although more clicks do not guarantee a sale, it does meanmore potential buyers are viewing your listing. Reaching morebuyers with your listing betters your chance of finding the rightbuyer.
Some buyers mustshop online for homes!NARs 2013 Investment& Vacation Home BuyersSurvey, covering existingand new-hometransactions in 2012,showed vacation-homesales rose 10.1 percentto 553,000 from 502,000in 2011.Also, home sales are up amongstforeign buyers… especially in Florida!
Client Testimonials: Jane, The home had two offers, one Friday and the other today! TheBates went with todays offer! I loved all your work and i want you todo the photography for everyone of my listings...thank you again forall of your help with 1075 Nash…http://tours.myrealestatepics.com/67325 - SOLD in 5 days! Cheryl Jane is an excellent photographer and stager. If you are a realtorlooking for pictures Jane is the best. She will show your listings intheir very best light. She makes my clients feel at ease while makingtheir home look better than ever. I highly recommend her. Greatpictures, great prices.” Elizabeth Buccigrossi “Jane is awesome! Great photographs for marketing homes areessential. She not only takes photos but helps in the staging processas well. I use Jane on all of my listings. I would highly recommend herto all agents who want to promote their properties in the best waypossible.” Sandy Ferko
PHOTOGRAPHY INVESTMENT Choose from several affordable packages: 50 Photos for $149.99 35 Photos for $114.99 25 Photos for $84.99 12 Photos for $54.99 Add on a virtual tour for just $25!
INVEST IN YOUR FUTURE!•Light staging is included!•Photos will be sent via email or dropbox.•Photos are sent ready for your listings at: 640Pixels, larger sizes are available for 10 moreimages of your choice for advertising.•Easy booking at http://BookJaneNow.com!•Credit Cards & Checks accepted online athttp://janehaas.com!
Jane Haas specializes in PremiumArchitectural Photography forRealtors, interior designers, builders,architects and homeowners. She hasbeen a professional photographersince 1997 and has photographedwell over 6,000 homes & people.She combines her experience in photography, art & modeling withher love of Real Estate, Staging & Technology. She is trained inInterior Redesign & Staging, worked in marketing & Advertising andwas a Technology Specialist for over 12 years. www.JaneHaas.com