Charles Leadbeater : Cloud Culture (Culturemondo dedate at PICNIC)

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These slides are from a presentation given by Charles Leadbeater at PICNIC festival in Amsterdam in September 2010. The session was called "Open the Vault - New Business Models for culture and heritage" and was one of three debated hosted by Culturemonod as part of the festival.

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Charles Leadbeater : Cloud Culture (Culturemondo dedate at PICNIC)

  1. 1. Charles Leadbeater Cloud Culture
  2. 2. Charles Leadbeater A guide to the world in four crude diagrams
  3. 3. Diagram One: What Kind of Innovation?
  4. 4. Sustaining Disruptive
  5. 5. Outside Inside
  6. 6. Sustaining Disruptive Outside Inside
  7. 7. Same goal and same but improved means
  8. 8. Sustaining Disruptive Outside Inside
  9. 9. Revised goals, different but institutional means
  10. 10. Sustaining Disruptive Outside Inside
  11. 11. Same goals different mix of means
  12. 12. Sustaining Disruptive Outside Inside
  13. 13. Different goals allow very different means
  14. 14. We need a mix of all four to work together
  15. 15. Sometimes they conflict: improve can be the enemy of transform
  16. 16. Transformation : reframing challenges and resources is political, requires advocacy, communication and mobilisation
  17. 17. Diagram Two: How we talk and engage
  18. 18. Low Volume High Volume
  19. 19. High Engage Low Engage
  20. 20. High Engage Low Engage Low Volume High Volume
  21. 21. Traditional politics Mass marketing Industrial media High Engage Low Engage Low Volume High Volume
  22. 22. Museums High Engage Low Engage Low Volume High Volume
  23. 23. French wine High Engage Low Engage Low Volume High Volume
  24. 24. Detached elites High Engage Low Engage Low Volume High Volume
  25. 25. Australian wine High Engage Low Engage Low Volume High Volume
  26. 26. Populist elites High Engage Low Engage Low Volume High Volume
  27. 27. Fox News + Talk Radio + Tea Party High Engage Low Engage Low Volume High Volume
  28. 28. Celebrity Personality Charisma High Engage Low Engage Low Volume High Volume
  29. 29. High Engage Low Engage Low Volume High Volume Social media MumsNet
  30. 30. High Engage Low Engage Low Volume High Volume Networked models
  31. 31. High Engage Low Engage Low Volume High Volume Everyday life
  32. 32. High Engage Low Engage Low Volume High Volume Quiet Chanting Buzz Lecture
  33. 33. Changing communications changes the way we innovate
  34. 34. Diagram Three: Mass Innovation
  35. 35. Many contributors Few contributors
  36. 36. Few Benefit Many benefit
  37. 37. Few Benefit Many benefit Many contributors Few contributors
  38. 38. Few Benefit Many benefit Many contributors Few contributors Bespoke Niche
  39. 39. Few Benefit Many benefit Many contributors Few contributors Highbrow Culture
  40. 40. Few Benefit Many benefit Many contributors Few contributors Mass Industrial Culture
  41. 41. Few Benefit Many benefit Many contributors Few contributors Corporate open innovation
  42. 42. Few Benefit Many benefit Many contributors Few contributors X Factor
  43. 43. Few Benefit Many benefit Many contributors Few contributors The App Store
  44. 44. Few Benefit Many benefit Many contributors Few contributors The App Store The App Store
  45. 45. Few Benefit Many benefit Many contributors Few contributors Community Open Source
  46. 46. Few Benefit Many benefit Many contributors Few contributors Mass micro-credit
  47. 47. Few Benefit Many benefit Many contributors Few contributors City = space for collective imagination
  48. 48. Few Benefit Many benefit Many contributors Few contributors Cloud Culture
  49. 49. Few Benefit Many benefit Many contributors Few contributors Bespoke Culture Mass Popular Culture X Factor Cloud Culture
  50. 50. Few Benefit Many benefit Many contributors Few contributors Scale Spread Small Sourcing
  51. 51. All of that has an impact on how social change comes about
  52. 52. Diagram Four: The Logic of Social Change
  53. 53. Big Impact Small Impact
  54. 54. Low investment High investment
  55. 55. Low investment High investment Big Impact Small Impact
  56. 56. Low investment High investment Big Impact Small Impact Everyday life
  57. 57. Low investment High investment Big Impact Small Impact All innovation ends here: make the new normal
  58. 58. Low investment High investment Big Impact Small Impact Bilbao Guggenheim
  59. 59. Low investment High investment Big Impact Small Impact Bilbao Guggenheim Copies of Bilbao
  60. 60. Low investment High investment Big Impact Small Impact Physical regeneration
  61. 61. Low investment High investment Big Impact Small Impact Traditional public services: families in crisis
  62. 62. Low investment High investment Big Impact Small Impact Infrastructure platforms for mass engagement
  63. 63. Low investment High investment Big Impact Small Impact Word of mouth Viral change
  64. 64. Low investment High investment Big Impact Small Impact Piggyback Connect small packets
  65. 65. Low investment High investment Big Impact Small Impact Florida’s Christian Taliban
  66. 66. The Four Diagrams
  67. 67. Is cloud culture transformational ?
  68. 68. Transformational social innovation is: highly engaged but often low volume
  69. 69. Transformational social innovation: seeks big impacts from small investments
  70. 70. Transformational social innovation is: Starts with few becomes many to many
  71. 71. Transformational social innovation: mixture of the very old and new
  72. 72. Multiple threats to open cloud culture: Rearguard action by traditional media
  73. 73. Multiple threats to open cloud culture: Government control of the cloud
  74. 74. Multiple threats to open cloud culture: The Cloud Capitalists
  75. 75. Multiple threats to open cloud culture: Open to whom and to do what?

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