Training wikihttp://dvrcvsocialmedia.wikispaces.com Powerpoint Links VideosComputer use during training Please put computers in “standby” mode unless we‟re working on them - we‟ll let you know when to wake them up!
Ok, which one? 140 characters of text Daily average time on site (US) 8 minutes Speak to everyone in your network or a single individual/organisation More city-based than regional More likely to attract strangers and other organisations „Tweets‟ more likely to go viral, especially with „hashtags‟ #DearJohn Listed more in Google search results 31 Used more in a crisis
What should we use? Unlimited length of „status updates‟, as well as photos, videos and events Daily average time on site (US) 32.2 minutes Wall is more interactive City-based and regional Attract people you know and strangers Can get large numbers of fans/LIKES much faster, especially around an event eg Vindaloo Against Violence (AUS) People will search for your event on 32 Facebook + want to invite their friends
What audiences do your printand online publications target? 34
Audience Same as your other communications? Eg... People experiencing violence in their relationships And their family and friends A certain geographic area eg local community Volunteers Other nonprofits and government Funders Other staff in your organisation Chance of getting new audiences? eg People interested in your mission 35 Nonprofits overseas
Why have a Facebook Page? be on one of the top five websites on the internet organisations must reach people where they are – don’t expect them to come to you (to your website) increase your network of supporters, volunteers, donors acknowledge/promote other organisations in your network fans and organisations can interact with you easy way to upload/link to content advertise upcoming events easily 62 quickly send a message to a large list
Your organisation Make a newhas a Page? OR page Login to Facebook Sign into Facebook > as your Web worker Search for any page > Scroll to bottom “Make a page for my Search for your business” organisation‟s Page Look at your OR (not a Facebook organisation‟s status member) updates. go to Facebook.com > Make a page THINK ABOUT… Who is each update Upload your logo and directed at? enter basic Are all your audiences information covered?
Write a Facebook status(either live or for the future) Who is your audience for this update? Go to your organisation‟s website. Find something relevant to this audience Useful content Upcoming event or workshop An inspirational quote or story Copy and paste the URL to Facebook Write about it in the Status update. Start with a question.
Recent changes to Facebookpages (Feb 2011) Layout: photo strip above Wall No tabs Shows your organisation type Post and comment on other organisation‟s Walls as your organisation/brand Names of people who LIKE you no longer display to non-Admin people
Facebook best practice Configure your Pages "Settings" to allow more participation. Select a username that matches your organisation‟s website. (after 25 fans/LIKES) Use "Favourite pages“ to build partnerships on Facebook. Limit Status Updates to 1-2/day Ask your Board, staff and volunteers to regularly LIKE and post links or comments on your Page. Post powerful statistics and inspirational quotes.
Follow peopleAlready have a Twitter account? Dont have a Twitter account Go to http://twitter.com yet? Go to http://twitter.com1. Sign in. 1. Click “Sign up”2. Look at your Twitter page. 2. Follow the steps to set up a It shows the tweets of all the Twitter account and upload people you follow your logo. (If unsure, ask a (and your own tweets). trainer your Twitter name.)3. Click on someone‟s profile. 3. Look at http://twitter.com/dvrcv4. Look at their followers. 4. Follow 2 other interesting5. See anyone interesting? organisations or people Follow 2 people.
The art of the tweetStalking is serious. Please learn the facts: http://bit.ly/fiiVidBy @loveisrespect
The art of the tweet#beinghomelessisnotacrime: thanks 4 objecting to @yrcouncil criminalising homelessness @VCOSS @urbanseed @VinniesVictoria
The art of the tweetWHIN staff are attending Strengthening Risk Management Family Violence Sector Briefing by DHS.By @WHINwomen
The art of the tweetYou deserve a healthy, happy relationship. This year, settle for nothing less. http://ow.ly/3E5PTBy @loveisrespect
Go to twitter.com1. Break into pairs.2. Choose one of your audiences3. Go back to your website4. Find a webpage thats handy and useful for your audience5. Write a tweet that starts with a question.6. Copy your webpage link into your tweet.7. Tweet it.
Fix this tweet!Click here to see our latest blog post http://bitly.com/5757
Software to update Twitter• You can just use Twitter.com• But some software organises things better• iPhone and Androiad apps, tweet on the go• Displays your followers, new followers, searches, mentions and favourites• Eg Tweetdeck, Echofon (iPhone)
Recap: use existing content What do you already communicate to your various audiences? eNewsletter items Printed newsletter, publications, research, reports Website content: pages + News + Media Releases “DVRCV‟s Summer Quarterly newsletter out now –general feature articles on young people, violence prevention and technology http://dvrcv.org.au/quarterly” “How does a #2 song sell violence as part of a romanticspecific relationship? DVRCV Quarterly article on Eminem 101 and Rihannon‟s latest video http://linkhere”
Recap: use existing content Stories and quotes “DVRCV‟s Summer Quarterly newsletter out now – feature articles on young people, violence prevention and technology http://dvrcv.org.au/quarterly” “How does a #2 song sell violence as part of a romantic relationship? DVRCV Quarterly article on Eminem and Rihannon‟s latest video http://linkhere” 102
Recap: make new content Your organisation‟s opinions Commentary on news Staff recommending websites, articles, videos, books Your organisation‟s activities Staff reporting back on events or training they went to Informal stuff happening around the office 104
Recap: make new content Promote and celebrate your organisation Help us reach 150 fans! Great feedback from our training on Social Media http://bitly.com/fhdk3 “Quote from attendee here” Chat with and relate to your audience Informal stuff happening around the office 105
Recap: borrow content How do I find other people‟s content? Email newletters from other orgs Google alerts Blogs (subscribe with RSS) Twitter
What if someone out there...? Q: Addresses you directly on Twitter or Facebook– with a comment or question. A: Answer them Q: Writes something hateful on your Facebook wall? A: Ignore (Twitter) or delete & report (Facebook) Q: Asks for your help urgently. A: Answer them when you get to it. Put info about 000 & crisis numbers in your profile.
Social media policy An overview of why and how your organisation uses social media The rules‟ and guideliness of use eg Who does updates generally Do Status Updates or Tweets need approval? Etiquette re new followers, commenters Consequences re breaches of policy