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Dvrcv social-media-family-violence-sector

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Social media for the family violence sector training

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Dvrcv social-media-family-violence-sector

  1. 1. Social media for thefamily violence sector
  2. 2. Outline  Session 1: Social media, nonprofits and the family violence sector  9.30am – 10.15 am  Introductions  What is “social media” in 2011?  Nonprofits and social media  Who uses it in the sector?© Domestic Violence Resource Centre Victoria 2
  3. 3. Outline  Session 2: Is it for us?  10.15am – 10.45am  Should we use it?  Facebook and Twitter: similar and different  Who is your audience?  Morning tea 10.45© Domestic Violence Resource Centre Victoria 3
  4. 4. Outline  Session 3: Facebook  11am – 11.45am  Facebook pages vs profiles vs groups  Set up a Facebook Page  Recent changes to Pages  Manage: posts, pages, comments  Measure your impact: Insights© Domestic Violence Resource Centre Victoria 4
  5. 5. Outline  Session 4: Twitter  11.45am – 12.30pm  Set up a Twitter account  Conventions: tweet, RT, #hashtags  Manage: software, followers, follows  Measure your impact© Domestic Violence Resource Centre Victoria 5
  6. 6. Outline  Session 5: Special concerns for the family violence sector  12.30pm – 1pm  Integration into your other communications  What ifs...?  Social media policy  How much time will this take?© Domestic Violence Resource Centre Victoria 6
  7. 7. Outline  Session 6: Q & A  1pm – 1.30pm  Answer questions on board  New questions from the floor© Domestic Violence Resource Centre Victoria 7
  8. 8. What to bring to this training If your organisation does not have Facebook and Twitter  The link to checking your work email remotely  A JPG, GIF or PNG file or your work logo If your organisation already has Facebook and Twitter  The email and login to your organisation’s Facebook and Twitter (this is so you can be made a co-adminstrator)© Domestic Violence Resource Centre Victoria 8
  9. 9. Training wikihttp://dvrcvsocialmedia.wikispaces.com Powerpoint Links VideosComputer use during training Please put computers in “standby” mode unless we‟re working on them - we‟ll let you know when to wake them up!
  10. 10. © Domestic Violence Resource Centre Victoria
  11. 11. Outline Session 1: Social media, nonprofits and the family violence sector 9.30am – 10.30 am Introductions What is “social media” in 2011? Nonprofits and social media  Family violence organisations and social media: examples, opportunities and special© Domestic Violence Resource Centre Victoria concerns 11
  12. 12. What is social media in 2011?
  13. 13. What about nonprofits and social media?© Domestic Violence Resource Centre Victoria 16
  14. 14. How networked is your organisation?Can those networks transfer to social media? What new networks are possible?
  15. 15. The family violence sector andsocial mediaWho‟s using it now?Australia: examples DVRCV: Twitter, Facebook Enough is Enough: Twitter, Facebook White Ribbon Foundation: Twitter, Facebook
  16. 16. Related sectors and socialmediaAustralia: examples WIRE: Facebook, Twitter WHIN: Facebook PILCH: Facebook, Twitter Headspace: Facebook, Twitter Australian Law Reform Commission: Twitter, Facebook
  17. 17. The family violence sector andsocial media Overseas: examples  It‟s not OK (NZ) : Facebook  Sophie Elliot Foundation (NZ): Facebook, Twitter  Prevent Connect (USA): Facebook, Twitter  Bell Bajao/Ring the bell (India): Facebook, Twitter  That‟s Not Cool (USA): Facebook, Twitter© Domestic Violence Resource Centre Victoria 21
  18. 18. Outline  Session 2: Is it for us?  10.15am – 10.45am  Should we use it? Why? Which one?  Who is your audience?  How can we use social media?  Facebook and Twitter: similar and different  Morning tea 10.45© Domestic Violence Resource Centre Victoria 24
  19. 19. Should your organisation use social media?© Domestic Violence Resource Centre Victoria 25
  20. 20. © Domestic Violence Resource Centre Victoria 26
  21. 21. Why?© Domestic Violence Resource Centre Victoria 27
  22. 22. Why use social media?  Be where most people are already online  Be in online spaces that may be safer than your website  Be in online spaces that are more intimate and friendly - our work is about relationships. These spaces, especially Facebook, are also about relationships.© Domestic Violence Resource Centre Victoria
  23. 23. © Domestic Violence Resource Centre Victoria
  24. 24. Ok, which one?© Domestic Violence Resource Centre Victoria 30
  25. 25. Ok, which one?  140 characters of text  Daily average time on site (US) 8 minutes  Speak to everyone in your network or a single individual/organisation  More city-based than regional  More likely to attract strangers and other organisations  „Tweets‟ more likely to go viral, especially with „hashtags‟ #DearJohn  Listed more in Google search results 31  Used more in a crisis
  26. 26. What should we use?  Unlimited length of „status updates‟, as well as photos, videos and events  Daily average time on site (US) 32.2 minutes  Wall is more interactive  City-based and regional  Attract people you know and strangers  Can get large numbers of fans/LIKES much faster, especially around an event eg Vindaloo Against Violence (AUS)  People will search for your event on 32 Facebook + want to invite their friends
  27. 27. Who is your audience?© Domestic Violence Resource Centre Victoria 33
  28. 28. What audiences do your printand online publications target? 34
  29. 29. Audience Same as your other communications? Eg...  People experiencing violence in their relationships  And their family and friends  A certain geographic area eg local community  Volunteers  Other nonprofits and government  Funders  Other staff in your organisation Chance of getting new audiences? eg  People interested in your mission 35  Nonprofits overseas
  30. 30. How can we use social media?© Domestic Violence Resource Centre Victoria 36
  31. 31. To share your information 37
  32. 32. To share MANY KINDS ofinformation - including photos 38
  33. 33. To share other’s information 39
  34. 34. To grow your audience 40
  35. 35. To relate to your audience 41
  36. 36. To share your opinion(strategically) 42
  37. 37. To support and promote otherorganisations 43
  38. 38. To thank other organisations for theirsupport 44
  39. 39. To strike up a conversation withyour audience 45
  40. 40. To ask one person ororganisation a question 46
  41. 41. To reply to a question orcomment 47
  42. 42. To show that you’re friendly andapproachable 48
  43. 43. Outline  Session 3: Facebook  11am – 11.45am  Facebook pages vs profiles vs groups  Set up a Facebook Page  Recent changes to Pages  Manage: posts, pages, comments  Measure your impact: Insights© Domestic Violence Resource Centre Victoria 49
  44. 44. Facebook 3 ways to be on Facebook1. Profile: individuals2. Group: clubs, groups3. Page: non-profit organisation, business, celebrity, product, government© Domestic Violence Resource Centre Victoria 50
  45. 45. Facebook: Profile© Domestic Violence Resource Centre Victoria 51
  46. 46. Facebook: Profile An individual‟s listing on Facebook You must have a Profile to create a Group or a Page for a nonprofit You must have a profile to interact there eg be friends with others on Facebook, to comment or „LIKE‟© Domestic Violence Resource Centre Victoria 52
  47. 47. Facebook: group© Domestic Violence Resource Centre Victoria 53
  48. 48. Facebook: group members can participate in communal activities like group chat, e-mail lists, document sharing and group photo- tagging© Domestic Violence Resource Centre Victoria 54
  49. 49. Facebook: Page© Domestic Violence Resource Centre Victoria 55
  50. 50. Facebook: Page Similar to a profile but for an organisation The face of your organisation on Facebook You can add “status updates”, photos, links, videos to your “Wall” Others can add things to your “Wall” too© Domestic Violence Resource Centre Victoria 56
  51. 51. How do people interact withyour Facebook page? 57
  52. 52. How do people interact withyour Facebook page? 58
  53. 53. How do people interact withyour Facebook page?© Domestic Violence Resource Centre Victoria 59
  54. 54. How do people interact withyour Facebook page? 60
  55. 55. How do people interact withyour Facebook page?© Domestic Violence Resource Centre Victoria 61
  56. 56. Why have a Facebook Page? be on one of the top five websites on the internet organisations must reach people where they are – don’t expect them to come to you (to your website) increase your network of supporters, volunteers, donors acknowledge/promote other organisations in your network fans and organisations can interact with you easy way to upload/link to content advertise upcoming events easily 62 quickly send a message to a large list
  57. 57. How to set up a Facebook page
  58. 58. © Domestic Violence Resource Centre Victoria
  59. 59. Your organisation Make a newhas a Page? OR page Login to Facebook Sign into Facebook > as your Web worker Search for any page > Scroll to bottom “Make a page for my Search for your business” organisation‟s Page Look at your OR (not a Facebook organisation‟s status member) updates. go to Facebook.com > Make a page THINK ABOUT… Who is each update Upload your logo and directed at? enter basic Are all your audiences information covered?
  60. 60. © Domestic Violence Resource Centre Victoria
  61. 61. Write a Facebook status(either live or for the future) Who is your audience for this update? Go to your organisation‟s website. Find something relevant to this audience  Useful content  Upcoming event or workshop  An inspirational quote or story Copy and paste the URL to Facebook Write about it in the Status update. Start with a question.
  62. 62. Recent changes to Facebookpages (Feb 2011) Layout:  photo strip above Wall  No tabs  Shows your organisation type Post and comment on other organisation‟s Walls as your organisation/brand Names of people who LIKE you no longer display to non-Admin people
  63. 63. © Domestic Violence Resource Centre Victoria
  64. 64. © Domestic Violence Resource Centre Victoria
  65. 65. Facebook Insights: tracking
  66. 66. Facebook best practice Configure your Pages "Settings" to allow more participation. Select a username that matches your organisation‟s website. (after 25 fans/LIKES) Use "Favourite pages“ to build partnerships on Facebook. Limit Status Updates to 1-2/day Ask your Board, staff and volunteers to regularly LIKE and post links or comments on your Page. Post powerful statistics and inspirational quotes.
  67. 67. Outline  Session 4: Twitter  11.45am – 12.30pm  Make a Twitter account  Conventions: tweet, RT, #hashtags  Manage: software, followers, follows  Measure your impact© Domestic Violence Resource Centre Victoria 75
  68. 68. © Domestic Violence Resource Centre Victoria 76
  69. 69. © Domestic Violence Resource Centre Victoria 78
  70. 70. Twitter lingo Tweet and Retweet To follow and Followers Mentions #hashtags Direct messages Lists Mentions© Domestic Violence Resource Centre Victoria
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  72. 72. © Domestic Violence Resource Centre Victoria
  73. 73. Follow peopleAlready have a Twitter account? Dont have a Twitter account Go to http://twitter.com yet? Go to http://twitter.com1. Sign in. 1. Click “Sign up”2. Look at your Twitter page. 2. Follow the steps to set up a It shows the tweets of all the Twitter account and upload people you follow your logo. (If unsure, ask a (and your own tweets). trainer your Twitter name.)3. Click on someone‟s profile. 3. Look at http://twitter.com/dvrcv4. Look at their followers. 4. Follow 2 other interesting5. See anyone interesting? organisations or people Follow 2 people.
  74. 74. The art of the tweetStalking is serious. Please learn the facts: http://bit.ly/fiiVidBy @loveisrespect
  75. 75. The art of the tweet#beinghomelessisnotacrime: thanks 4 objecting to @yrcouncil criminalising homelessness @VCOSS @urbanseed @VinniesVictoria
  76. 76. The art of the tweetWHIN staff are attending Strengthening Risk Management Family Violence Sector Briefing by DHS.By @WHINwomen
  77. 77. The art of the tweetYou deserve a healthy, happy relationship. This year, settle for nothing less. http://ow.ly/3E5PTBy @loveisrespect
  78. 78. The art of the tweetWithin 1hr of Milwaukee? Belongto service group or non-profit whohas guest speakers? Let me know.#AskFirstBy @DateSafeProject© Domestic Violence Resource Centre Victoria 87
  79. 79. The art of the tweetHow you might feel after a naturaldisaster : Beyond Blues helpcard#vicfloods (via @mymilkspilt )http://bit.ly/eMhmdjBy @dvrcv© Domestic Violence Resource Centre Victoria 88
  80. 80. The art of the tweetRT @accease: @msmagazine Hatthe way #prolife constructs#prochoice as anti life. I amneither anti-family or anti-life, just#prochoice.By @msmagazine© Domestic Violence Resource Centre Victoria 89
  81. 81. The art of the ‘RT’ retweetRT @dvrcv Interesting questions raised by @AusLawReform re: family violence & Comm laws & privacy, child support http://bit.ly/iaQoOdBy @VicLawReform
  82. 82. The art of the ‘RT’ retweetFootballers listen up! RT @lovegoodbadugly: "Drinking is not a crime. Rape is." http://bit.ly/gvfHIRBy @JennyEjlak
  83. 83. The art of the ‘RT’RT @dvrcv: Protecting children with changes to Australian family law: have your say http://bit.ly/hz7nyL #FVI #lawreform #AuslawBy @VicLawReform
  84. 84. © Domestic Violence Resource Centre Victoria
  85. 85. Go to twitter.com1. Break into pairs.2. Choose one of your audiences3. Go back to your website4. Find a webpage thats handy and useful for your audience5. Write a tweet that starts with a question.6. Copy your webpage link into your tweet.7. Tweet it.
  86. 86. © Domestic Violence Resource Centre Victoria
  87. 87. Fix this tweet!Click here to see our latest blog post http://bitly.com/5757
  88. 88. Software to update Twitter• You can just use Twitter.com• But some software organises things better• iPhone and Androiad apps, tweet on the go• Displays your followers, new followers, searches, mentions and favourites• Eg Tweetdeck, Echofon (iPhone)
  89. 89. Screenshot of tweetdeck showing mentions, etc
  90. 90. Outline  Session 5: Special concerns for the family violence sector  12.30pm – 1pm  What information do I share on Facebook and/or Twitter  Integration into your other communications  What ifs...?  Social media policy  How much time will this take?© Domestic Violence Resource Centre Victoria 99
  91. 91. Recap: use existing content  What do you already communicate to your various audiences?  eNewsletter items  Printed newsletter, publications, research, reports  Website content: pages + News + Media Releases “DVRCV‟s Summer Quarterly newsletter out now –general feature articles on young people, violence prevention and technology http://dvrcv.org.au/quarterly” “How does a #2 song sell violence as part of a romanticspecific relationship? DVRCV Quarterly article on Eminem 101 and Rihannon‟s latest video http://linkhere”
  92. 92. Recap: use existing content Stories and quotes “DVRCV‟s Summer Quarterly newsletter out now – feature articles on young people, violence prevention and technology http://dvrcv.org.au/quarterly” “How does a #2 song sell violence as part of a romantic relationship? DVRCV Quarterly article on Eminem and Rihannon‟s latest video http://linkhere” 102
  93. 93. Recap: make new content  Your organisation‟s opinions  Commentary on news  Staff recommending websites, articles, videos, books  Your organisation‟s activities  Staff reporting back on events or training they went to  Informal stuff happening around the office 104
  94. 94. Recap: make new content  Promote and celebrate your organisation  Help us reach 150 fans!  Great feedback from our training on Social Media http://bitly.com/fhdk3 “Quote from attendee here”  Chat with and relate to your audience  Informal stuff happening around the office 105
  95. 95. Recap: borrow content  How do I find other people‟s content?  Email newletters from other orgs  Google alerts  Blogs (subscribe with RSS)  Twitter
  96. 96. Integrate social media into yourexisting communcations Anywhere your website is mentioned, add your social media • All staff email signatures • Website • Publications • eNews • Business cards (after a while)© Domestic Violence Resource Centre Victoria 108
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  98. 98. © Domestic Violence Resource Centre Victoria 110
  99. 99. © Domestic Violence Resource Centre Victoria 111
  100. 100. What if someone out there...? Q: Addresses you directly on Twitter or Facebook– with a comment or question. A: Answer them Q: Writes something hateful on your Facebook wall? A: Ignore (Twitter) or delete & report (Facebook) Q: Asks for your help urgently. A: Answer them when you get to it. Put info about 000 & crisis numbers in your profile.
  101. 101. What if someone out there...?
  102. 102. Social media policy An overview of why and how your organisation uses social media The rules‟ and guideliness of use eg  Who does updates generally  Do Status Updates or Tweets need approval?  Etiquette re new followers, commenters  Consequences re breaches of policy
  103. 103. © Domestic Violence Resource Centre Victoria
  104. 104. © Domestic Violence Resource Centre Victoria
  105. 105. How long will all this take?
  106. 106. Outline  Session 6: Q & A  1pm – 1.30pm  Answer questions on board  New questions from the floor© Domestic Violence Resource Centre Victoria 118
  107. 107. Flickr credits Question mark:by Macarena Carrasco http://www.flickr.com/photos/room_onfire/403830 495/sizes/z/ Yes we can by: Elaine Adolfo http://www.flickr.com/photos/elemente/227049752 0/
  108. 108. Statistics SEO study into Facebook vs Twitter (US) http://www.onlineprnews.com/news/23990- 1267552388-facebook-vs-twitter-for-business- social-media-marketing-strategy-study.html

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