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© 2013 Jane Anderson
Use Your Personal Brand To
Access the Hidden Job Market
60% of the jobs available are not advertised
1/3 of jobs are filled through referral
40% found their job directly
through networking.
This year 800 people will graduate with a
marketing degree
Currently 208 marketing jobs advertised on
Seek
Where are all the jobs???
91% of recruiters recruit using online networking and
social media
90’s it was all about the MBA.
Now it’s about Reputation, Results and Relevance
Level Collateral %
Impact
6 Tailored Resume, Cover Letter , SEO LinkedIn
Profile, Resume Listing and Job Search Strategy +...
www.jane-anderson.com.au© 2010 Inside Out Training and Coaching
Clients/employers
Overview with
keywords/SEO
Keywords/SEO
...
www.jane-anderson.com.au
4 seconds
Linkedin Profile Resume
Blogs
Attire
Ringtone and
Message Bank
Email
address
1.Identify the role
2.Create your collateral
(pull)
3.Approach recruiters
strategically (push)
4.Follow up
Phone: (07) 3841 7772
Email: jane@jane-anderson.com.au
Website: www.jane-anderson.com.au
@jane_anderson__
How to Access the Hidden Job Market Using Your Personal Brand in 2014 Jane Anderson
How to Access the Hidden Job Market Using Your Personal Brand in 2014 Jane Anderson
How to Access the Hidden Job Market Using Your Personal Brand in 2014 Jane Anderson
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How to Access the Hidden Job Market Using Your Personal Brand in 2014 Jane Anderson

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Click here for my online Fastrack Job Search Program: http://jane-anderson.com.au/outplacementservicebrisbane/fastrack-online-job-search-program/ I gave this presentation at the Reinvent Your Career Expos around Australia (Brisbane, Sydney, Melbourne) in 2014. It explains why traditional job search doesn't work and why your need to use branding techniques and marketing skills to get in front of the right people in a tough job market. For speaking, coaching or our online Job Search Program go to www.jane-anderson.com.au

Published in: Career, Business
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How to Access the Hidden Job Market Using Your Personal Brand in 2014 Jane Anderson

  1. 1. © 2013 Jane Anderson Use Your Personal Brand To Access the Hidden Job Market
  2. 2. 60% of the jobs available are not advertised
  3. 3. 1/3 of jobs are filled through referral
  4. 4. 40% found their job directly through networking.
  5. 5. This year 800 people will graduate with a marketing degree Currently 208 marketing jobs advertised on Seek
  6. 6. Where are all the jobs???
  7. 7. 91% of recruiters recruit using online networking and social media
  8. 8. 90’s it was all about the MBA.
  9. 9. Now it’s about Reputation, Results and Relevance
  10. 10. Level Collateral % Impact 6 Tailored Resume, Cover Letter , SEO LinkedIn Profile, Resume Listing and Job Search Strategy + (PUSH) 100% + 5 Tailored Resume, Cover Letter, SEO LinkedIn (PULL) 70% 4 Tailored Resume, Cover Letter and LinkedIn 40% 3 Tailored Resume and Cover Letter 25% 2 Resume 5% 1 Nothing 0 Black Belt Job Seeker Branding
  11. 11. www.jane-anderson.com.au© 2010 Inside Out Training and Coaching Clients/employers Overview with keywords/SEO Keywords/SEO Results Be Easy For a Recruiter to Find You
  12. 12. www.jane-anderson.com.au 4 seconds Linkedin Profile Resume Blogs Attire Ringtone and Message Bank Email address
  13. 13. 1.Identify the role 2.Create your collateral (pull) 3.Approach recruiters strategically (push) 4.Follow up
  14. 14. Phone: (07) 3841 7772 Email: jane@jane-anderson.com.au Website: www.jane-anderson.com.au @jane_anderson__

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