By using CareerBuilder’s Social Liberty Tax provides computerized income tax preparation, electronic filing and refund loans. Audit assistance and free
Media Management services, 1.1 review of income tax returns are also part of Liberty's commitment to service. The Liberty Tax Service franchise opportunity
million people interacted with is #9 on the fastest growing franchises list of the 2010 Entrepreneur “Franchise 500.” The company’s business model is
appealing to a diverse America and many who are looking for more control of their destinies during a tough economy.
Liberty Tax’s brand on
Liberty Tax needed to open 250 new locations for the 2010 tax season.
CareerBuilder came to Liberty Tax with a 6 month comprehensive franchise lead generation plan that included Social Media
Brand Management, Source and Screen, Creative Design Services and training 120 of their Area Developers on
CareerBuilder’s Resume Database.
The custom design service included a digital franchise magazine which delivered an informative, professional online magazine
that is saving Liberty Tax money on printing and mail costs. Liberty Tax also leveraged social media by having CareerBuilder
monitor their Facebook page – allowing an area for customers, employees and fans to connect. Now with over 2,600 fans,
Liberty Tax has created a contest on Facebook to become their next spokesperson, added job opportunities, and most
importantly generated enough leads to exceed their goal of opening 250 new franchise locations by 100! Finally, Liberty Tax
used Source & Screen to screen the leads based on Liberty Tax’s criteria and delivered only the most qualified.
As a result of utilizing CareerBuilder proposed lead generation plan, Liberty Tax recognized these outstanding results:
Exceeded goal of 250 locations by 100
Over 1.1 million people interacted with their brand on CareerBuilder
Overachieved 2009 sales goals and opened 350 new franchise locations
Ratio of candidates to new franchises improved greatly which is a testament to the high quality of candidates
“We exceeded our sales goals this year with 19,000 fewer leads which is a testament to the quality of candidates that
CareerBuilder delivered to us. This helped make our sales team more efficient as we could focus our time on those
individuals that were interested and ready to invest in a business.” – David Tarr, VP Franchise Development/Liberty Tax
For more information on how CareerBuilder.com can positively affect your business, call your Account Representative or (877) Fill-A-Job today.