Designing Services for Financial Inclusion

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Presentation to the Mobile Money Conference, Dubai, October 26th 2009. Who benefits more from the introduction of mobile phone banking services – a white-collar worker in New York City or a migrant manual labourer living out of a dormitory in Xi’an? Design research for Nokia Money.

More on Nokia Money can be found here:
http://www.nokia.com/about-nokia/new-business/finance/nokia-money

See also: http://www.janchipchase.com/designing-services-for-financial-inclusion

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  • Presentation to the Mobile Money Conference, Dubai,October 2009.All photo credits listed in slide notes.Photo: Researching in Dharavi, Mumbai, Jan Chipchase, 2007.
  • It takes a team or 6.
  • Photo: ~50 people to a room - dorm life in Xi’an, China. John Evans, 2009.
  • Photo credits: Candy Chang, John Evans, Michiel Terlouw, ZeenathHasan & Jan Chipchase, Xi’an, Shanghai, China, 2009.
  • Photos: Los Angeles, Helsinki, Chengdu, Joho Bahru, Ahmadabad, Accra and Kobrasol, Jan Chipchase, 2004 – 2009.
  • Photo: Tokyo, Jan Chipchase, 2008.
  • Photo: Hue, Vietnam, Jan Chipchase, 2009.
  • Photo: Hue, Vietnam, Jan Chipchase, 2009.
  • Photo: Current account savings book, rural location outside Xi’an, China. John Evans, 2009.
  • Thanks to the Nokia Messaging team for this example.
  • Photo: Wallet as present, money as emotional, rather than transactionable gift. Joho Bahru, Malaysia, Jan Chipchase, 2009.
  • Photo: the use of multiple mobile phones to manage multiple identities, to reduce communications costs or to obtain better coverage. Accra, Ghana, Jan Chipchase, 2007.
  • Photo: Can you spot where the savings are kept? Dharavi, Mumbai, Jan Chipchase, 2007.
  • Photo: The need to save for life-events in particular weddings and funerals. Ahmadabad, India, Jan Chipchase, 2008.
  • Photo: The need to smooth out earnings and debt, for example borrowing to pay for the next crop. Rural location outside Ahmadabad, India, Jan Chipchase, 2008.
  • Photo:Kanesensero, Uganda, Indri Tulusan, 2004.
  • Photo: Kansensero, Uganda, Indri Tulusan, 2004.
  • Photo: Sophisticated financial strategies in Dharavi, Mumbai, Jan Chipchase, 2007.
  • Photo: Sophisticated financial strategies in Dharavi, Mumbai, Jan Chipchase, 2007.
  • Photo: Jan Chipchase working in the field, Dharavi, Mumbai, ZeenathHasan, 2007.
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