Design Mind Speaker Series, Shanghai

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Slides for the Design Mind speaker series in Shanghai, with Jan Chipchase & Leizhong Zhang

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Design Mind Speaker Series, Shanghai

  1. 1. Design Mind Speaker Series
  2. 2.  design research 
  3. 3. London
  4. 4.  future of mobile
  5. 5.   future of mobile
  6. 6.  smaller
  7. 7.   faster
  8. 8.    cheaper
  9. 9.   
  10. 10.  market research
  11. 11.   contextual understanding
  12. 12.  6.8 billion humans
  13. 13.  5 billion mobile subscribers
  14. 14.  1.2 billion phones/year
  15. 15.  market understanding
  16. 16.   cultural understanding
  17. 17.    contextual understanding
  18. 18.  why do people share?
  19. 19.  how do people use this technology?
  20. 20.  how do I adapt my service for this market?
  21. 21. [electricty]
  22. 22.  where can you pay?
  23. 23.  hold up your mobile phone
  24. 24.  pass it to the person on your left
  25. 25.  why do people share?
  26. 26.  sharing
  27. 27.  phone sharing
  28. 28.  “the south east Asian consumer”
  29. 29.  compete with Chinese OEMs
  30. 30.   challenge assumptions
  31. 31.    generate concepts
  32. 32.     evaluate concepts
  33. 33.      segmentation and brand strategy
  34. 34. Vietnam Thailand
  35. 35.  the right mix of methods?
  36. 36.  insights
  37. 37. 
  38. 38. 
  39. 39. 
  40. 40. 
  41. 41.  challenges
  42. 42.  questions?

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