Be the first to like this
As more and more art museums develop multimedia and mobile guides to be part of their interpretive offerings for visitors, some are developing guides specifically for family audiences. The Nelson-Atkins Museum of Art and the Whitney Museum of American Art have both made that decision, and are using evaluation to develop and refine their guides in order to provide engaging and valuable experiences for families. A front-end study at the Nelson-Atkins surveyed parents about their preferences for mobile guide content from their own perspectives as adult learners, from their perspectives as parents, and from the perspectives of their children. A summative study of the Whitney’s Biennial 2012 multimedia guide explored the ways families use this type of interpretive device, as well as the their perspectives about the impact and value of the multimedia guide experience. Hear what lessons have been learned through evaluation at these two museums about developing family multimedia and mobile tours, and discover how they are impacting family visitor experiences.