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Your Added ValueKnow Me - Like Me - Follow Me
Social Media Landscapeknowledge                             s            HR    business   slearning       private    life ...
Dunbar’s numberThe Strenght of Weak Ties       90 - 9 - 1
6 Degrees of Seperation Visibility + Credibility      Giver’s Gain
Hug Your Story
I have a DREAM
Hug Your Brand
Who: Define the brand personality and what it symbolizes.    What: Listen to online conversations and learn from what’s sa...
Hug Your Tribe
Without leaders,there are no followers.   You’re a leader.
Open - Random - Supportive pull             new media             customer listening                        transactions
Art of Asking Questions     Leaders Ship
.. Story   .. Self                                 .. Brand               Hug Your ..... Work                             ...
Big Hug       Jan Mulder jan@hugyourcustomer.nl      @janbmulder    +31 655 755 000
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Your Added Value - SME11

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Masterclass Your Added Value presented by Jan Mulder on 19-01-2011 for students of HHE.

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Your Added Value - SME11

  1. 1. Your Added ValueKnow Me - Like Me - Follow Me
  2. 2. Social Media Landscapeknowledge s HR business slearning private life employerscommunication work
  3. 3. Dunbar’s numberThe Strenght of Weak Ties 90 - 9 - 1
  4. 4. 6 Degrees of Seperation Visibility + Credibility Giver’s Gain
  5. 5. Hug Your Story
  6. 6. I have a DREAM
  7. 7. Hug Your Brand
  8. 8. Who: Define the brand personality and what it symbolizes. What: Listen to online conversations and learn from what’s said. When: Pinpoint when your opportunities arise. Where: Track down where your presence is required. How: Become a part of the community. Why: Find the reasons that warrant your participation.To What Extent: Identify the individuals who can help you tell your story.
  9. 9. Hug Your Tribe
  10. 10. Without leaders,there are no followers. You’re a leader.
  11. 11. Open - Random - Supportive pull new media customer listening transactions
  12. 12. Art of Asking Questions Leaders Ship
  13. 13. .. Story .. Self .. Brand Hug Your ..... Work .. Tribe .. People .. Tools .. Network .. Business
  14. 14. Big Hug Jan Mulder jan@hugyourcustomer.nl @janbmulder +31 655 755 000

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