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Top of Mind



Know Me - Like Me - Follow Me
Hug Your Story
Without leaders,
there are no followers.


   You’re a leader.
Hug Your Tribe
Dunbar’s number


      Tipping Point


The Strenght of Weak Ties


       90 - 9 - 1
Art of Asking Questions


     Leaders Ship
Communication of a Tribe:
       Leader to Tribe
       Tribe to Leader
Tribe member to Tribe member
  Tribe member to out...
Hug Your Brand
Who: Define the brand personality and what it symbolizes.
Who


What: Listen to online conversations and learn from what’s said.
Who

                   What


When: Pinpoint when your opportunities arise.
Who

                      What

                      When


Where: Track down where your presence is required.
Who

               What

               When

              Where


How: Become a part of the community.
Who

                        What

                       When

                       Where

                        How
...
Who

                                  What

                                 When

                                 Where...
Who: Define the brand personality and what it symbolizes.


    What: Listen to online conversations and learn from what’s...
6 Degrees of Seperation


 Visibility + Credibility


      Giver’s Gain
Big Hug

      Jan Mulder
jan@hugyourcustomer.nl
     @janbmulder
   +31 655 755 000
20100630 top of mind
20100630 top of mind
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20100630 top of mind

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Masterclass Top of Mind at HHS ICM June 30, 2010.

Published in: Education, Technology, Business
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20100630 top of mind

  1. 1. Top of Mind Know Me - Like Me - Follow Me
  2. 2. Hug Your Story
  3. 3. Without leaders, there are no followers. You’re a leader.
  4. 4. Hug Your Tribe
  5. 5. Dunbar’s number Tipping Point The Strenght of Weak Ties 90 - 9 - 1
  6. 6. Art of Asking Questions Leaders Ship
  7. 7. Communication of a Tribe: Leader to Tribe Tribe to Leader Tribe member to Tribe member Tribe member to outsider
  8. 8. Hug Your Brand
  9. 9. Who: Define the brand personality and what it symbolizes.
  10. 10. Who What: Listen to online conversations and learn from what’s said.
  11. 11. Who What When: Pinpoint when your opportunities arise.
  12. 12. Who What When Where: Track down where your presence is required.
  13. 13. Who What When Where How: Become a part of the community.
  14. 14. Who What When Where How Why: Find the reasons that warrant your participation.
  15. 15. Who What When Where How Why To What Extent: Identify the individuals who can help you tell your story.
  16. 16. Who: Define the brand personality and what it symbolizes. What: Listen to online conversations and learn from what’s said. When: Pinpoint when your opportunities arise. Where: Track down where your presence is required. How: Become a part of the community. Why: Find the reasons that warrant your participation. To What Extent: Identify the individuals who can help you tell your story.
  17. 17. 6 Degrees of Seperation Visibility + Credibility Giver’s Gain
  18. 18. Big Hug Jan Mulder jan@hugyourcustomer.nl @janbmulder +31 655 755 000

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