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Bikes in India      By:-                Himanshu Saxena             Chandan Kumar Singh                   Amritesh Singh  ...
Contents•   Introduction•   Hero Honda•   Bajaj Auto•   TVS Motors•   Honda Motors•   Yamaha Motors•   Royal Enfield8/6/20...
Bikomania
Origin of Bikes           Gottleib Daimler-First gas engine motorcycle-18858/6/2012                                       ...
Origin of Bikes• The first bike ever was inspired from a horse carriage  and was called ‘Indian’ built by the Indian Motor...
Bikes And Its Needs8/6/2012                         6
Bikes And Its Needs8/6/2012                         7
Bikes And Its Needs8/6/2012                         8
Bikes And Its Needs8/6/2012                         9
Motorcycle Distribution Across Globe8/6/2012                            10
Distribution Across Asia8/6/2012                              11
Production : Top 10 Countries8/6/2012                              12
Sales trends in India• Second largest market in the world• 5 times the size of Indian passenger car  market8/6/2012       ...
Factor Influencing Indian Market• Infrastructure development, especially in rural  areas• Increase in disposable income• I...
Major Players8/6/2012                   15
Market share                       1%      Sales                          1%                       3%                 13% ...
Contents•   Introduction•   Hero Honda•   Bajaj Auto•   TVS•   Honda Motors•   Yamaha•   Royal Enfield8/6/2012            ...
“Hero Honda – Desh ki dhadkan ”• Hero Honda    – People           • Brijmohan Munjal – Chairman           • Pawan Munjal –...
Hero Honda first to introduce Bikes in                    India• Huge Population( 1billion in 1980’s)• 35% of the populati...
Hero Honda                  Hero Honda• Basic Details    – Head quarters in Dharuhera,Haryana    – Revenue $ 2.8 bln    – ...
Milestone and Activities• 1983 Joint Collaboration Agreement with Honda Motor Co. Ltd.  Japan signed• 1984 Hero Honda Moto...
Products time lines.•   1985 – CD 100 rolled out•   1989 – Sleek introduced                                       Fuel    ...
Bikes of Hero Honda Sl.no      Brand name      Category   Price(INR)    Brand   1         Splendor        100 cc     39,00...
Splendor8/6/2012              24
Splendor “Fill it shut it forget it”                                                             Go• Launched in 1994• Var...
Hero Honda Passion8/6/2012                        26
Hero Honda Passion “Born in a studio”                                                             Go• Launched in 2001• Op...
Hero Honda CBZ8/6/2012                    28
CBZ “Fully loaded ”                                                         Go• Launched in 1999• Operates in:-    – 160cc...
Karizma “Jet set go”8/6/2012                          30
Karizma “Jet Set Go”                                                          Go• Launched in 2003• Operates in:-    – 225...
Hero Honda Hunk8/6/2012                     32
Hunk “Every body follows the Hunk”                                                Go• Launched in 2007• Operates in:-    –...
Hero Honda in news8/6/2012                        34
Contents•   Introduction•   Hero Honda•   Bajaj Auto•   TVS•   Honda Motors•   Yamaha•   Royal Enfield8/6/2012            ...
“Buland bharat ki buland tasveer Humara.. Bajaj”                                                                  Go• Baja...
Bajaj Auto• Basic Details    – Head quarters in Pune    – Products Bikes, Auto rickshaw, scooter    – Revenue Rs 16,975 cr...
Products time lines.•   1971 - three-wheeler goods carrier•   1972 - Bajaj Chetak•   1976 - Bajaj Super•   1977 - Bajaj Pr...
Bikes of BajajSl.no      Brand name   Category   Price(INR)   The Brands  1          Pulsar       135       53,000        ...
The DTSI technology• Digital twin spark Ignition    –    DTSI - digital twin spark ignition technology. We know that in pe...
135cc              Pulsar8/6/2012               41
Pulsar “Definitely Male”                                                             Go• Launched in 2001• Operates in:-  ...
Discover      150cc           100cc         125cc8/6/2012                         43
Discover “100 km/litres bike ”                                                       Go• Launched in 2004• Operates in:-  ...
Platina8/6/2012             45
Platina “Jhalak Dikhlaja ”                                                  Go• Launched in 2006• Operates in:-    – 100 c...
Avenger8/6/2012             47
Avenger “Feels Like God ”                                                           Go• Launched in 2007• Operates in:-   ...
Bajaj in news8/6/2012                   50
Contents•   Introduction•   Hero Honda•   Bajaj Auto•   TVS•   Honda Motors•   Yamaha•   Royal Enfield8/6/2012            ...
8/6/2012   52
TVS Group   • Base in Chennai and Madurai .   • The largest and the most visible company is TVS Motors, one of the top 3 t...
TVS Motors TVS Motor Company is the third largest two-wheeler manufacturer in India and is    among the worlds top ten. ...
Products TVS            Name           cc     Price(INR)           Star sport    100 cc    38,590            Centra       ...
8/6/2012   56
TVS APACHE                         “Its now or8/6/2012           never”                      57
APACHE            (Racing DNA unleashed)          Go• Launched in 2006• Variants    – Apache 150,Apache RTR 160&180 cc• De...
RTR TechnologyRacing Throttle Response :When the accelerator pedal pressed suddenly, how fast power output ofengine increa...
TVS Star City           Dumdar Shandar Superstar8/6/2012                              60
TVS Star city              (Dumdar Shandar Super star)                                  Go Launched in: 2004 Variants: N...
TVS VICTOR           More smiles per hour8/6/2012                          62
TVS VICTOR•Launched in: 2001•Variants     • Victor GX, Victor GLX , Victor Edge.•USP :     • CVTI Engine , mileage of 85 k...
Contents•   Introduction•   Hero Honda•   Bajaj Auto•   TVS•   Honda Motors•   Yamaha•   Royal Enfield8/6/2012            ...
Honda Motorcycles and Scooters         India Ltd.
Honda• Founder - Soichiro Honda• Headquarter – Tokyo, Japan• In 1928, Honda opened his own repair shop. He  started the Ho...
HMSI• Honda Motorcycle & Scooter India Pvt. Ltd  (HMSI) is a fully owned subsidiary of Honda  Motor Company Limited, Japan...
Product Line           S. No. Model        Description   Price(INR)             1   CB Twister    110 cc        Rs. 48,863...
CB Unicorn                      …Be a wing rider !                                                TVC: Unicorn            ...
CB Twister               … Wake up to a dream                           TVC: Twister                            Engine Di...
CBF Stunner                  … Absolute sensation                                     TVC:                                ...
CB Shine                  … Winner’s choice                                         TVC: Shine                            ...
HMSI in News• HMSI has a market share of about 13-14 per cent  in the country’s two-wheeler market.• HMSI is set to cross ...
Contents•   Introduction•   Hero Honda•   Bajaj Auto•   TVS•   Honda Motors•   Yamaha•   Royal Enfield8/6/2012            ...
YAMAHA “Yes                  Yamaha”•Firstly established in the world in 1960•Entered India in 1982•First model was (RD 35...
INDIA YAMAHA MOTOR• Yamaha made its initial foray into India in 1982.• Entered into a 50:50 joint-venture with the Escorts...
PRODUCT LINEUP     Name           cc         Price(INR)     Yamaha RX100   100        35,000     Yamaha RD      350       ...
YAMAHA RX1008/6/2012                  78
8/6/2012   79
RX 100• Launched in 1985    –Was bread and butter model for M/s Escorts Ltd for 12 years 1985    to 1996.• The RX100 was e...
YAMAHA RD3508/6/2012                  81
Yamaha RD350           For the few who dared to Dream and be different• First indian bike with twin exhaust• The RD 350 wa...
YAMAHA R158/6/2012                83
YAMAHA YZF R15                (RACING INSTINCT Go)•Launched in 2008• Sports bike•Striking features    – Delta Box Frame.  ...
YAMAHA FZ (Lord Of the Streets)8/6/2012                          85
YAMAHA FZ (Lord of the streets)                                             Go•Launched in 2008    –Variants           •FZ...
YAMAHA FAZER 150 cc8/6/2012                         87
YAMAHA FAZER                 (TOURING SPIRIT)          Go•Launched in 2009    –It came from the global Fazer series known ...
Sports Bikes Yamaha8/6/2012                         89
What’s new       July 01, Yamaha continues to witness a high growth       2011     trajectory records sales increase of 30...
Contents•   Introduction•   Hero Honda•   Bajaj Auto•   TVS•   Honda Motors•   Yamaha•   Royal Enfield8/6/2012            ...
Royal Enfield                           Built like a gun goes like a bullet• Royal Enfield motorcycles were made in Englan...
Eicher Group                                                   Go   The Eicher Group is one of Indias leading automotive ...
Royal Enfield bikes     Sl.no    Brand name      Category   Price(INR)   Brand       1         Bullet        350 cc     68...
Royal Enfield Bikes    Bullet Electra                                                      Go                             ...
Salient features of Royal Enfield• Bikes are promoted as lifestyle bikes not for  ordinary.• Connects to “Pleasure of biki...
Customer of Royal Enfield• Bike lovers.• Muscle men.• Those who want to be different from others.    – The company organiz...
LML• Lohia Machinery Ltd    – Incepted in 1978    – Majorly played in scooter sector after collabrating      with Piaggio ...
LML8/6/2012         99
Conclusion• Bike market in India is still concentrated on the  smaller fuel efficient bikes.• Quite recently with the incr...
Customer Segmentation                                     Brands in      Market Category CC Average of Price(INR)         ...
• Thanks for your time and Consideration8/6/2012                                   102
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61883465 final-presentation-bikes

  1. 1. Bikes in India By:- Himanshu Saxena Chandan Kumar Singh Amritesh Singh Mahesh Dontul Sashikanth Yenika Anurag Rana Piyush Bhandari Yudhvir Singh Nirvan Rustagi Gaurav Tripathi
  2. 2. Contents• Introduction• Hero Honda• Bajaj Auto• TVS Motors• Honda Motors• Yamaha Motors• Royal Enfield8/6/2012 2
  3. 3. Bikomania
  4. 4. Origin of Bikes Gottleib Daimler-First gas engine motorcycle-18858/6/2012 4
  5. 5. Origin of Bikes• The first bike ever was inspired from a horse carriage and was called ‘Indian’ built by the Indian Motorcycle company in America.• Birth of the motorcycle industry in India in 1955 for the Indian army.• The first batch of 350cc Bullet - the super bike in India of all times, from the Royal Enfield Company of UK were received and assembled at Chennai.8/6/2012 5
  6. 6. Bikes And Its Needs8/6/2012 6
  7. 7. Bikes And Its Needs8/6/2012 7
  8. 8. Bikes And Its Needs8/6/2012 8
  9. 9. Bikes And Its Needs8/6/2012 9
  10. 10. Motorcycle Distribution Across Globe8/6/2012 10
  11. 11. Distribution Across Asia8/6/2012 11
  12. 12. Production : Top 10 Countries8/6/2012 12
  13. 13. Sales trends in India• Second largest market in the world• 5 times the size of Indian passenger car market8/6/2012 13
  14. 14. Factor Influencing Indian Market• Infrastructure development, especially in rural areas• Increase in disposable income• Innovation- development and introduction of new products, new technology, etc.• Product characteristics like greater utility (in terms of road space, parking space, low cost of acquisition, etc.)• Current low penetration rate (MC/1000 pop)8/6/2012 14
  15. 15. Major Players8/6/2012 15
  16. 16. Market share 1% Sales 1% 3% 13% Hero Honda Bajaj Auto TVS Motors 12% HMSI 53% Yamaha India suzuki 18% Royal enfield8/6/2012 16
  17. 17. Contents• Introduction• Hero Honda• Bajaj Auto• TVS• Honda Motors• Yamaha• Royal Enfield8/6/2012 17
  18. 18. “Hero Honda – Desh ki dhadkan ”• Hero Honda – People • Brijmohan Munjal – Chairman • Pawan Munjal – CEO @ MD – Products • Bikes8/6/2012 18
  19. 19. Hero Honda first to introduce Bikes in India• Huge Population( 1billion in 1980’s)• 35% of the population were Improvised.• Growth in per capita income in last decade.• Growing infrastructure.• “THE LISCENCE RAJ” customers in India for Bajaj Chetak were made to wait for 10 years• Ideal environment for two wheeled scooters8/6/2012 19
  20. 20. Hero Honda Hero Honda• Basic Details – Head quarters in Dharuhera,Haryana – Revenue $ 2.8 bln – Website: www.herohonda.com. – M.D. and CEO – Pawan Munjal – Chairperson Brijmohan Munjal8/6/2012 20
  21. 21. Milestone and Activities• 1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed• 1984 Hero Honda Motor Ltd. Incorporated• 2000 Splendor declared World No. 1 - largest selling single two- wheeler model .• HHML is known for its innovative & Aggressive Marketing. The advertising budget is of Rs.120 crores. All the mediums are used extensively, be it print or mass media like T.V & hoardings.• HHML also promotes sports in the country. It is also the sponsor of the ICC world Cup 2003 and half of the Indian team represents Hero Honda.• Also, advertising is done at a local level by dealers, in which HHML also contributes to help dealer promote the dealership in the local area.8/6/2012 21
  22. 22. Products time lines.• 1985 – CD 100 rolled out• 1989 – Sleek introduced Fuel economic• 1991 - CD 100SS introduced bikes• 1994 – Splendor introduced• 1997 – street introduced• 1999 – CBZ introduced CBZ(Power & Style)• 2001 – Passion and joy introduced• 2002 – Dawn and Ambition introduced• 2003 – CD Dawn, Splendor+, Passion plus, Karizma• 2004 – Ambition 135 and CBZ*• 2005 – Super Splendor, CD Deluxe, Glamour, Achiver. Wide mix of• First scooter model Pleasure introduced. bikes• 2007 - Hunk, CD Deluxe, Passion Plus, Splendor NXG• 2008 - Passion Pro, CBZ Xtreme, Glamour Fi , Glamour• 2009 - Karizma – ZMR• 2010 - splendor pro, Hunk.8/6/2012 22
  23. 23. Bikes of Hero Honda Sl.no Brand name Category Price(INR) Brand 1 Splendor 100 cc 39,000 2 Splendor+ 100 cc 42,350 Splendor 3 Super splendor 125 cc 48,600 5 Splendor Nxg 100 cc 43,600 6 Passion Pro 100 cc 46,500 Passion 7 Passion+ 100 cc 42,000 8 CBZ 160 cc 58,300 CBZ 9 CBZ Xtreme 160 cc 63,000 10 Hunk 150 cc 61,800 Hunk 11 Karizma 225 cc 75,700 Karizma 12 Karizma ZMR 225 cc 95,0008/6/2012 23
  24. 24. Splendor8/6/2012 24
  25. 25. Splendor “Fill it shut it forget it” Go• Launched in 1994• Variants:- – Splendor – Splendor+ ………………………”Generation nayi bharosa wahi” – Super Splendor. – Splendor NXG – Splendor Pro• Made to cater for the need of the customer for fuel efficiency.• Target customers – People who go for job and want fuel efficiency – Comfortable driving experience – People who want less maintenance – Decent looks and styling during that Point of time8/6/2012 25
  26. 26. Hero Honda Passion8/6/2012 26
  27. 27. Hero Honda Passion “Born in a studio” Go• Launched in 2001• Operates in:- – 100 cc. – Fuel economy( a bit more stylish than Splendor)• It got introduced as a bridge model between CBZ and Splendor .• Target customers – Those who wanted a mix of Style and Fuel efficiency.8/6/2012 27
  28. 28. Hero Honda CBZ8/6/2012 28
  29. 29. CBZ “Fully loaded ” Go• Launched in 1999• Operates in:- – 160cc. – CBZ Xtreme• Made to cater for the need of the customer for Power & Style. – An attempt to break Hero Honda’s image of only fuel economic bikes.• Target customers – Young guys who want to test the rush of their adrenaline. – Liked by the segment who wanted to enjoy through Biking.8/6/2012 29
  30. 30. Karizma “Jet set go”8/6/2012 30
  31. 31. Karizma “Jet Set Go” Go• Launched in 2003• Operates in:- – 225cc. – Design and Style Category• Made to accelerate your heart beat, it is the racer its cool and it is always ahead.• Target customers – All those who want a stylish bike more of a status symbol rather than utility – The bike is predominately associated with TV show Roadies and draws lots of its promotion from that.8/6/2012 31
  32. 32. Hero Honda Hunk8/6/2012 32
  33. 33. Hunk “Every body follows the Hunk” Go• Launched in 2007• Operates in:- – 150 cc – Stylish category• Made at par with CBZ but its features are loaded towards looks and style a.• Target customers – Young population – All those who want a stylish bike. – A bike that is different from others.8/6/2012 33
  34. 34. Hero Honda in news8/6/2012 34
  35. 35. Contents• Introduction• Hero Honda• Bajaj Auto• TVS• Honda Motors• Yamaha• Royal Enfield8/6/2012 35
  36. 36. “Buland bharat ki buland tasveer Humara.. Bajaj” Go• Bajaj – People • Founder Jamnalal Bajaj (1884-1942). • Rahul Bajaj grandson of Jamnalal Bajaj Chairperson of Bajaj Auto and MP of Rajaya Sabha. – Companies • Bajaj Group • Bajaj Tempo. • Bajaj Auto – Products • Auto rickshaw • Bikes, scooters • Midget(Mid sized trucks)8/6/2012 36
  37. 37. Bajaj Auto• Basic Details – Head quarters in Pune – Products Bikes, Auto rickshaw, scooter – Revenue Rs 16,975 crs – Net income Rs 3340 crs – Employees 10,250 – Parent Bajaj Group – Website: www. bajajauto.com . – Managing Director Rajeev Bajaj. – Chairperson Rahul Bajaj.8/6/2012 37
  38. 38. Products time lines.• 1971 - three-wheeler goods carrier• 1972 - Bajaj Chetak• 1976 - Bajaj Super• 1977 - Bajaj Priya Scooter age• 1977 - Rear engine Autorickshaw• 1981 - Bajaj M-50• 1991 - Kawasaki Bajaj 4S Champion• 1993 - Bajaj Stride• 1994 - Bajaj Classic• 1995 - Bajaj Super Excel Bike• 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw launched• 1998 - Kawasaki Bajaj Caliber; Bajaj Legend, Indias first four-stroke scooter, Bajaj Spirit• 2000 - Bajaj Saffire• 2001 - Eliminator, Bajaj Pulsar• 2003 - Caliber115, Bajaj Wind125, Bajaj Pulsar Bajaj Endura FX Bike age• 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i• 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover• 2006 - Bajaj Platina• 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel Injection), XCD 125 DTS-Si• 2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model)• 2009 - Bajaj Pulsar 135(December 9) (January) Bajaj XCD 135 cc , Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-I , Bajaj Discover 100 DTS-Si, Kawasaki Ninja 250R8/6/2012 38
  39. 39. Bikes of BajajSl.no Brand name Category Price(INR) The Brands 1 Pulsar 135 53,000 Pulsar 2 Pulsar 150 57,300 3 Pulsar 180 66,000 4 Pulsar 220 82,500 5 Avenger 220 77,010 Avenger 6 Discover 100 40,000 7 Discover 125 45,500 Discover 8 Discover 150 50,000 9 Platina 100 32,100 10 Platina 125 35,377 Platina8/6/2012 39
  40. 40. The DTSI technology• Digital twin spark Ignition – DTSI - digital twin spark ignition technology. We know that in petrol engine we require spark plugs to initiate ignition of A/F mixture. In DTSI instead of one sparkplug we have two plugs. More over when these sparkplugs should initiate the spark is determined by microcomputers. In India it was Bajaj who are having patents for their 150-220CC bikes. • The major benefits of this technology were :- – a) The fuel efficiency got drastically improved – b) The power weight ratio improved8/6/2012 40
  41. 41. 135cc Pulsar8/6/2012 41
  42. 42. Pulsar “Definitely Male” Go• Launched in 2001• Operates in:- – 135 cc,150 cc,180 cc,220 cc. – Pulsar is leader in 150 cc category with 43% market share.• Made to cater for the need of the customer for power. – It’s a boy – Digital biking – Inspiring confidence – Distinctly ahead – Fastest Indian – Pulsar stunt mania promotion• Target customers – Youth who want to show stunts – The campaigns discussed above are trying to create a want among youth to flaunt.8/6/2012 42
  43. 43. Discover 150cc 100cc 125cc8/6/2012 43
  44. 44. Discover “100 km/litres bike ” Go• Launched in 2004• Operates in:- – 125cc,150 cc. – Claims to give a mileage of 101 km/hour.• Made to cater for the need of the customer for mileage. – Bajaj Discover par 1 litre -100 km.• Target customers – People who go for job and want fuel efficiency – People who want to travel and explore8/6/2012 44
  45. 45. Platina8/6/2012 45
  46. 46. Platina “Jhalak Dikhlaja ” Go• Launched in 2006• Operates in:- – 100 cc,125 cc.• Made to cater to the masses who were using bi-cycles to switch over to Bikes. – Jhalak Dikhlaja campaign to influence the masses. – Lower prices below 32000.• Target customers – Lower middle class preferring mileage. – Was hit in Villages and rural regions8/6/2012 46
  47. 47. Avenger8/6/2012 47
  48. 48. Avenger “Feels Like God ” Go• Launched in 2007• Operates in:- – 220 cc. – Cruiser bikes category (priced 30,000 less than Kawasaki-Bajaj eliminator.• Made to cater for the need of the customer for long distance driving & looking grand. – I forgive them all …….it feels like God.• Target customers – Bike lovers ,long distance users. – People with nicely built personality.8/6/2012 48
  49. 49. Bajaj in news8/6/2012 50
  50. 50. Contents• Introduction• Hero Honda• Bajaj Auto• TVS• Honda Motors• Yamaha• Royal Enfield8/6/2012 51
  51. 51. 8/6/2012 52
  52. 52. TVS Group • Base in Chennai and Madurai . • The largest and the most visible company is TVS Motors, one of the top 3 two- wheeler manufacturers in India. • TV Sundaram Iyengar and Sons is the holding company of the group; the founder was T. V. Sundaram Iyengar. • Management of almost all the companies is by family members. Most of the group companies maintain a low profile and follow a conservative management style Notable companies in the group are :- TVS Motors Sundaram Finance ZF Electronics TVS (India) Wheels India Sundram Fasteners Axles India TVS Infotech (TVSi). Brake India8/6/2012 53
  53. 53. TVS Motors TVS Motor Company is the third largest two-wheeler manufacturer in India and is among the worlds top ten. It employ over 40,000 people with an estimated 15 million customers. Its revenue is Rs. 1392.96 crore. It manufactures motorcycles, scooters, mopeds and auto rickshaws. It was started by in 1978 by as a JV between Sundaram Clayton, a group company, and Suzuki Motors, Japan. Launch of 7 products on the same day seen as a first in automotive history. The Company now has 604 exclusive dealers and over 2,500 authorised sub dealers and service centres. Key People :- Venu Srinivasan, Chairman K N Radhakrishnan, President & CEO 8/6/2012 54
  54. 54. Products TVS Name cc Price(INR) Star sport 100 cc 38,590 Centra 100 cc 41,187 Star city 100 cc 47,555 Jive 110 cc 50,800 Victor 125 cc 47,990 Flame 125 cc 57,200 Fiero 150 cc 48,000 ApacheRTR 180 180 cc 87,9008/6/2012 55
  55. 55. 8/6/2012 56
  56. 56. TVS APACHE “Its now or8/6/2012 never” 57
  57. 57. APACHE (Racing DNA unleashed) Go• Launched in 2006• Variants – Apache 150,Apache RTR 160&180 cc• Design and styling. –Bike is primarily designed with a racing approach , muscular design theme, Due to the elongated tank design and the lower height, the centre of gravity is closer to the ground.• The target customers are again the young people• Bike of the year award 20078/6/2012 58
  58. 58. RTR TechnologyRacing Throttle Response :When the accelerator pedal pressed suddenly, how fast power output ofengine increases implies the throttle response of that vehicleOvertakingAfter following a vehicle or going side by side, there is a need for suddenincrease in power to execute a successful overtaking. This is why throttleresponse plays a crucial role in racing.Coming out of a cornerWhile entering a corner, brake is applied or at least power is reduced. As soonas the corner is passed, the car should be accelerated quickly. Better throttleresponse gives a sudden surge in power.Driving pleasureThrottle response plays a major role in driving pleasure, as this gives the drivermore control over the vehicles acceleration.8/6/2012 59
  59. 59. TVS Star City Dumdar Shandar Superstar8/6/2012 60
  60. 60. TVS Star city (Dumdar Shandar Super star) Go Launched in: 2004 Variants: New 110cc Variant replaces old 100cc variant. Brand Elements  Feather-like weight , power economy indicator ,Intelligent speedometer ,Electric start , CVTI , technology engine , Average of about 80 Kmpl. Facts :  First motorcycle in the country to come up with a five year warranty . Has crossed the 3 million mark in cumulative sales. One of the most selling bikes of India. Promotion:  Economy Class bike ,It embodies the ease and style of an executive segment motorbike and targets young working professionals. Tagline: Dumdar Shandar Superstar. Brand Ambassador :  MS Dhoni, image of being strong, reliable and a symbol of achievement8/6/2012 61
  61. 61. TVS VICTOR More smiles per hour8/6/2012 62
  62. 62. TVS VICTOR•Launched in: 2001•Variants • Victor GX, Victor GLX , Victor Edge.•USP : • CVTI Engine , mileage of 85 km/hr, 125cc, blessed with temperature sensors in engine , mix of power and style.•colours : • Blue , Red , Black , Silver•Competitors : •Splendor , Passion , Discover•Price : Rs.48,600•Target Audience: • Middle-class people who want a bike that is stylish and gives a good mileage, young working professionals.•Tagline: More smiles per hour•Brand Ambassador : Was endorsed by Sachin Tendulkar.8/6/2012 63
  63. 63. Contents• Introduction• Hero Honda• Bajaj Auto• TVS• Honda Motors• Yamaha• Royal Enfield8/6/2012 64
  64. 64. Honda Motorcycles and Scooters India Ltd.
  65. 65. Honda• Founder - Soichiro Honda• Headquarter – Tokyo, Japan• In 1928, Honda opened his own repair shop. He started the Honda Motor Company at the age of 41 years in 1948.• Principal - dedication to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.8/6/2012 66
  66. 66. HMSI• Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) is a fully owned subsidiary of Honda Motor Company Limited, Japan.• Set up in 1999, it was the fourth Honda automotive venture in India, after Hero Honda, Kinetic Honda Motor Ltd and Honda Siel Cars India Limited.• Headquarters of the company are located in Gurgaon in Haryana.8/6/2012 67
  67. 67. Product Line S. No. Model Description Price(INR) 1 CB Twister 110 cc Rs. 48,863 2 CBF Stunner 125 cc Rs. 59,214 3 CB Shine 125 cc Rs. 57,143 4 CB Unicorn 150 cc Rs. 67,7878/6/2012 68
  68. 68. CB Unicorn …Be a wing rider ! TVC: Unicorn Engine Displacement: 150 cc Price: Rs. 67,787  Excellent Power  Great Styling  Good Mileage  India’s first monoshock absorbers bike8/6/2012 69
  69. 69. CB Twister … Wake up to a dream TVC: Twister  Engine Displacement: 110 cc  Price: Rs. 48,863 Excellent Mileage Stylish Affordable8/6/2012 70
  70. 70. CBF Stunner … Absolute sensation TVC:  Engine Displacement: 125 cc  Price: 59,214 Excellent graphics Sporty Looks Wider Tubeless tyres Powerful yet economical engine8/6/2012 71
  71. 71. CB Shine … Winner’s choice TVC: Shine  Engine Displacement: 125 cc  Price: Rs. 57,143  Balance of pickup and mileage  Optimax engine  Lightweight advanced diamond frame for excellent ride comfort & stability  Puncture resistant tuff up tubes8/6/2012 72
  72. 72. HMSI in News• HMSI has a market share of about 13-14 per cent in the country’s two-wheeler market.• HMSI is set to cross two million two-wheeler sales this year, up from 1.6 million it logged last year in India.• HMSI is in the process of increasing its manufacturing capacity to 4 million two-wheelers a year with a new plant in Karnataka, up from 2.8 million production capacity across two manufacturing bases in the country.8/6/2012 73
  73. 73. Contents• Introduction• Hero Honda• Bajaj Auto• TVS• Honda Motors• Yamaha• Royal Enfield8/6/2012 74
  74. 74. YAMAHA “Yes Yamaha”•Firstly established in the world in 1960•Entered India in 1982•First model was (RD 350)•Launched another spectacular model RX 100 in 1985•Was the first company to promote maximum segment bike (RD-350),(DOUBLE ENGINE) in India.•Firstly manufactured 2-stroke motorcycles. – Vision Statement •We will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".8/6/2012 75
  75. 75. INDIA YAMAHA MOTOR• Yamaha made its initial foray into India in 1982.• Entered into a 50:50 joint-venture with the EscortsGroup in 1996.• In August 2001, Yamaha acquired its remaining stakebecoming a 100% subsidiary of Yamaha MotorCo., Ltd, Japan (YMC).• In 2008, Mitsui & Co., Ltd. entered into an agreementwith YMC to become a joint-investor in the motorcyclemanufacturing company "India Yamaha Motor PrivateLimited (IYM)".• With a strong workforce of more than 2,000employees, IYM is highly customer-driven and has acountrywide network of over 400 dealers.8/6/2012 76
  76. 76. PRODUCT LINEUP Name cc Price(INR) Yamaha RX100 100 35,000 Yamaha RD 350 60,000 Yamaha Fazer 153 72,000 Yamaha FZ 153 65,000 FZ series Yamaha FZS 153 67,000 Yamaha-R15 149.8 1,08,800 Vmax 1679 20,00,000 Mt-01 1670 10,60,000 Sports bike YZF-R1 998 1250000 FZ-1 998 10,00,000 YZF-R15 149.8 1,08,800 SZ-R 153 53,000 SZ 153 52,000 SZ series SZ-x 153 49,000 YBR 125 123 47,000 YBR series8/6/2012 110 YBR 110 41,000 77
  77. 77. YAMAHA RX1008/6/2012 78
  78. 78. 8/6/2012 79
  79. 79. RX 100• Launched in 1985 –Was bread and butter model for M/s Escorts Ltd for 12 years 1985 to 1996.• The RX100 was everything for every one – A racy, noisy smelly 2-stroke for the power hungry. – A reliable ride for the family man. – A style statement (back then) for the youth. “A peppy little machine with great handling makes this bike an ideal commuter. The gear ratios and torque curve are so good that a well tuned bike can do as low as 10 km/h in 4th gear without engine knocking WITH a pillion rider.”• Attracted young people because of its unique features.•Its production was stopped in the year 1996 due to8/6/2012 80
  80. 80. YAMAHA RD3508/6/2012 81
  81. 81. Yamaha RD350 For the few who dared to Dream and be different• First indian bike with twin exhaust• The RD 350 was the very first super performanceoffering to the Indian Consumers and in competitionwith the Bullet 350, the Jawa (Yezdi) 250 2 stroke. –Big bike for Bike lovers like the Bullet. –Did not make a great impact because of high price and low mileage.-lethal bike-RD- “Rapid Death”. –Indian market was considered underdeveloped to accept the technology (32 BHP). –Still available in the second hand market with prices going up to Rs. 70,000.8/6/2012 82
  82. 82. YAMAHA R158/6/2012 83
  83. 83. YAMAHA YZF R15 (RACING INSTINCT Go)•Launched in 2008• Sports bike•Striking features – Delta Box Frame. – Linked Mono cross Suspension. –Liquid cool engine –Very powerful for 150 cc engine.• Target customers – Again the young people is being targeted. – But since cost is on higher side high end customer segment is being targeted.8/6/2012 84
  84. 84. YAMAHA FZ (Lord Of the Streets)8/6/2012 85
  85. 85. YAMAHA FZ (Lord of the streets) Go•Launched in 2008 –Variants •FZ 16 •FZ-S• Stylish sports bike with eye catching features. –Trendy aerodynamic windshield for a smoother ride. – Mono cross suspension adopted. – Stunning ,new meter control with carbon patterns.• Launched in competition against Hero Honda CBZand Bajaj Pulsar 150.8/6/2012 86
  86. 86. YAMAHA FAZER 150 cc8/6/2012 87
  87. 87. YAMAHA FAZER (TOURING SPIRIT) Go•Launched in 2009 –It came from the global Fazer series known for its sports touring and looks.•New Features –Coordinated aerodynamic cowling. – India’s first 140/60-17 ‘’ radial tyre. – Has triple macho design concept.• A stylish touring bike8/6/2012 88
  88. 88. Sports Bikes Yamaha8/6/2012 89
  89. 89. What’s new July 01, Yamaha continues to witness a high growth 2011 trajectory records sales increase of 30%. June 01, 2011 Yamaha upbeat about the Indian market registers domestic sales growth of 58.7%. May 31, 2011 Yamaha all set to kick-start the R15 One Make Race Championship 2011. May 12, 2011 Yamaha unveils its FZ series in a whole new look. May 01, 2011 Yamaha continues to follow a high growth trail, records domestic sales8/6/2012 90
  90. 90. Contents• Introduction• Hero Honda• Bajaj Auto• TVS• Honda Motors• Yamaha• Royal Enfield8/6/2012 91
  91. 91. Royal Enfield Built like a gun goes like a bullet• Royal Enfield motorcycles were made in England and sold in India from 1949.• A suitable motorcycle for Army and Police for patrolling country’s border.• In 1955, the Redditch company partnered with Madras Motors in India to form Enfield India to assemble.• In 1994, Eicher Group bought into Enfield India.• In late 1995, the Enfield India firm acquired the rights to the name Royal Enfield.8/6/2012 92
  92. 92. Eicher Group Go The Eicher Group is one of Indias leading automotive groups .  Tractors  Commercial Vehicles  Automotive Gears  Exports,  Garments  Management Consultancy  Motorcycles• Eicher Motors Ltd. – Eicher motors-Commercial vehicles – Royal Enfeild –Motor cycles – Eicher Engineering- Gears• Its headquarters is Pithampur, Madhya Pradesh, India.8/6/2012 93
  93. 93. Royal Enfield bikes Sl.no Brand name Category Price(INR) Brand 1 Bullet 350 cc 68,090 Bullet 2 Bullet Electra 350 cc 82,500 Thunder 3 Thunder bird 350 cc 89,483 bird 4 Classic 350 cc 93,200 5 Classic 500 cc 1,24,354 Classic 6 Classic Chrome 500 cc 1,23,7438/6/2012 94
  94. 94. Royal Enfield Bikes Bullet Electra Go Classic Chrome Thunder Bird Bullet 3508/6/2012 95
  95. 95. Salient features of Royal Enfield• Bikes are promoted as lifestyle bikes not for ordinary.• Connects to “Pleasure of biking” philosophy.• Do not concentrate on volume game.• The equation Pleasure Royal Adventure riding Enfield8/6/2012 96
  96. 96. Customer of Royal Enfield• Bike lovers.• Muscle men.• Those who want to be different from others. – The company organizes annual events and rides such as the Himalayan Odyssey, The tour of the Rann of Kutch, The tour of NH 17 (Mumbai to Goa), the Tour of Rajasthan, the tour of the North East and the Southern Odyssey.8/6/2012 97
  97. 97. LML• Lohia Machinery Ltd – Incepted in 1978 – Majorly played in scooter sector after collabrating with Piaggio of Italy. – Vespa,Freedom.• LML freedom launched in 2002 – First bike to demonstrate that bikes can be with colors other than black & red.8/6/2012 98
  98. 98. LML8/6/2012 99
  99. 99. Conclusion• Bike market in India is still concentrated on the smaller fuel efficient bikes.• Quite recently with the increase in purchasing power the demand for powerful bikes among youth is increasing.• Demand for bikes for enjoyment purpose is increasing (promotions like adventure sports and reality shows are working).• Still rural market needs to be immersed and activated.8/6/2012 100
  100. 100. Customer Segmentation Brands in Market Category CC Average of Price(INR) category segment 100 41,288 10 110 46,888 3 Utility bikes 125 49,753 8 150 &160c c 65,286 14 Stylish Utility 180 76,950 2 bikes Low end 220 82,553 4 sports bike 350 81,296 4 Pleasure 500 1,24,049 2 biking(R.E) 1,000 11,25,000 2 High end sports bike 1,680 15,30,000 2 Yamaha8/6/2012 101
  101. 101. • Thanks for your time and Consideration8/6/2012 102

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