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Badgeville chi

  1. 1. It’s Time for Engagement Scott Schnaars GM – EMEA @schnaars
  2. 2. 70%
  3. 3. BADGEVILLE #1 Gamification & Behavior Management Platform Award-Winning Technology! Serving World-Class Brands Across 20+ Industries! · One of the Fastest Growing SaaS Companies! · Founded in 2010! · Offices in Redwood City, Austin, New York, London! World-Class Team! In Over 18+ Countries !
  4. 4. CUSTOMER SERVICE EXCELLENCE Improve customer service by making support functions engaging and rewarding… 40% Faster ticket response time B U S I N E S S P R O C E S S O P T I M I Z A T I O N 20% Fewer tickets filed
  5. 5. Reward collaborative behaviors and empower employees to share knowledge more openly SOCIAL COLLABORATION 41% USER CONSUMPTION 2/3 1/2 2/5 4/5 3/5 Points:  500   Rewards:  12   cglynch  unlocked   Transformer!   1  week  ago   10% VISITS 21% USER ACTIVITIES C O L L A B O R A T I V E W O R K F O R C E
  6. 6. Maximize employee performance by encouraging new skills sets and completion of key programs 50% Faster Course Completion LEARNING & COMPLIANCE E M P L O Y E E P E R F O R M A N C E
  7. 7. Avoiding the Pitfalls Or ‘How Do I Sell This To My Boss?’
  8. 8. 1. AVOID THE G-WORD Avoid gamification in front of the wrong audiences… It’s about behavior management and business results
  9. 9. EXAMPLE: EMC RAMP: Recognition, Awards and Motivation Program
  10. 10. 2. IT’S ABOUT BEHAVIORS That we can motivate and influence to drive engagement Log In Share Comment Post Status Message Write Review Reply to Discussion Check in Document Check out Document Update Record Convert Lead Create Lead Edit Wiki Open Opportunity Close a Deal Close Support Ticket File Support Ticket Open Support Ticket Begin Certification Finish Certification $ Submit Expense Report $ Approve Expenses
  11. 11. 3. IT’S MORE THAN POINTS, BADGES AND LEADERBOARDS Tapping into the human psyche I want to… make progress get recognizedfor my work WIN! know how I compare
  12. 12. 4. IT’S ABOUT HARD BUSINESS VALUE Tie back to the ROI of the app in question… 20% Faster Ticket Response 200% More Reviews 63% of customers are more likely to purchase products after reading a review Resolving tickets on the same day reduces cost of services by 66% Sources: iPerceptions and UK Customer Satisfaction Index
  13. 13. 5. IT’S AN ENTERPRISE INVESTMENT Gamification must delight end users, but satisfy requirements REQUIRED Game Mechanics ✔ Portable Reputation Mechanics ✔ Social Mechanics ✔ Social Rewards ✔ REQUIRED Private Cloud & Database ✔ Global Data Center ✔ Multi-tiered user access ✔ HARDENED SECURITY ENTERPRISE SCALE REQUIRED Enterprise Networks & Sites ✔ Advanced Metadata Support ✔ Private Customer Community ✔ FULL SUITE OF ENGAGEMENT MECHANICS
  14. 14. Where is it all going?
  15. 15. PORTABLE REPUTATION Across different applications and sites Unified Engagement Layer SCIAL   SCM  BI   EXPENSE   CRM   ECN   ERP   MDM   HRM   SOCIAL   COMMUNITIES   MARKETING     AUTOMATION  
  16. 16. UNIVERSAL PROFILES Rolling up behavior and achievements across sites and apps
  17. 17. BEHAVIOR DATA = BIG DATA Iterating with closed loop of engagement Track & Analyze 
 Behaviors Export Data to 
 Other Tools •  Traditional analytics, data warehouse, CRM, and BI Design & Update 
 Your Mechanics •  Game, Reputation, Social Apply to Cloud User Experience YOUR USER
  18. 18. GAMIFICATION WILL GET SMARTER Anticipating and guiding user behavior before it happens
  19. 19. IT’S ALL AROUND US
  20. 20. Thank you… Scott Schnaars GM EMEA Scott@badgeville.com / @schnaars

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