1.
It’s Time for Engagement
Scott Schnaars
GM – EMEA
@schnaars

2.
70%

3.
BADGEVILLE
#1 Gamification & Behavior Management Platform
Award-Winning Technology!
Serving World-Class Brands Across 20+ Industries!
· One of the Fastest Growing SaaS Companies!
· Founded in 2010!
· Offices in Redwood City, Austin, New York, London!
World-Class Team!
In Over 18+ Countries !

4.
CUSTOMER
SERVICE EXCELLENCE
Improve customer service by making support functions
engaging and rewarding…
40%
Faster
ticket
response
time
B U S I N E S S P R O C E S S
O P T I M I Z A T I O N
20%
Fewer tickets filed

5.
Reward collaborative behaviors and empower
employees to share knowledge more openly
SOCIAL
COLLABORATION
41%
USER
CONSUMPTION
2/3 1/2 2/5 4/5 3/5
Points:
500
Rewards:
12
cglynch
unlocked
Transformer!
1
week
ago
10%
VISITS
21%
USER
ACTIVITIES
C O L L A B O R A T I V E
W O R K F O R C E

6.
Maximize employee performance by
encouraging new skills sets and
completion of key programs
50%
Faster
Course
Completion
LEARNING & COMPLIANCE
E M P L O Y E E
P E R F O R M A N C E

7.
Avoiding the Pitfalls
Or ‘How Do I Sell This To My
Boss?’

8.
1. AVOID THE G-WORD
Avoid gamification in front of the wrong audiences…
It’s about
behavior management and
business results

9.
EXAMPLE: EMC
RAMP: Recognition, Awards and Motivation Program

10.
2. IT’S ABOUT BEHAVIORS
That we can motivate and influence to drive engagement
Log In
Share
Comment
Post
Status
Message
Write
Review
Reply to
Discussion
Check in
Document
Check out
Document
Update
Record
Convert
Lead
Create
Lead
Edit
Wiki
Open
Opportunity
Close
a Deal
Close
Support
Ticket
File
Support
Ticket
Open
Support
Ticket
Begin
Certification
Finish
Certification
$
Submit
Expense
Report
$
Approve
Expenses

11.
3. IT’S MORE THAN POINTS, BADGES
AND LEADERBOARDS
Tapping into the human psyche
I want to…
make
progress
get
recognizedfor my work
WIN!
know how I
compare

12.
4. IT’S ABOUT HARD BUSINESS VALUE
Tie back to the ROI of the app in question…
20%
Faster
Ticket
Response
200%
More
Reviews
63% of customers are
more likely to purchase products
after reading a review
Resolving tickets on the same day
reduces cost of services by 66%
Sources: iPerceptions and UK Customer Satisfaction Index

13.
5. IT’S AN ENTERPRISE INVESTMENT
Gamification must delight end users, but satisfy requirements
REQUIRED
Game Mechanics ✔
Portable Reputation Mechanics ✔
Social Mechanics ✔
Social Rewards ✔
REQUIRED
Private Cloud & Database ✔
Global Data Center ✔
Multi-tiered user access ✔
HARDENED SECURITY
ENTERPRISE SCALE
REQUIRED
Enterprise Networks & Sites ✔
Advanced Metadata Support ✔
Private Customer Community ✔
FULL SUITE OF
ENGAGEMENT MECHANICS

14.
Where is it all going?

15.
PORTABLE REPUTATION
Across different applications and sites
Unified Engagement Layer
SCIAL
SCM
BI
EXPENSE
CRM
ECN
ERP
MDM
HRM
SOCIAL
COMMUNITIES
MARKETING
AUTOMATION

16.
UNIVERSAL PROFILES
Rolling up behavior and achievements across sites and
apps

17.
BEHAVIOR DATA = BIG DATA
Iterating with closed loop of engagement
Track & Analyze
Behaviors
Export Data to
Other Tools
• Traditional analytics, data warehouse,
CRM, and BI
Design & Update
Your Mechanics
• Game, Reputation, Social
Apply to Cloud
User Experience
YOUR
USER

18.
GAMIFICATION WILL GET SMARTER
Anticipating and guiding user behavior before it happens

19.
IT’S ALL AROUND US

20.
Thank you…
Scott Schnaars
GM EMEA
Scott@badgeville.com / @schnaars