Badgeville chi


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Badgeville chi

  1. 1. It’s Time for EngagementScott SchnaarsGM – EMEA@schnaars
  2. 2. 70%
  3. 3. BADGEVILLE#1 Gamification & Behavior Management Platform Award-Winning Technology!Serving World-Class Brands Across 20+ Industries!· One of the Fastest Growing SaaS Companies!· Founded in 2010!· Offices in Redwood City, Austin, New York, London!World-Class Team!In Over 18+ Countries !
  4. 4. CUSTOMER SERVICE EXCELLENCEImprove customer service by making support functionsengaging and rewarding…40%FasterticketresponsetimeB U S I N E S S P R O C E S SO P T I M I Z A T I O N20%Fewer tickets filed
  5. 5. Reward collaborative behaviors and empoweremployees to share knowledge more openlySOCIAL COLLABORATION41%USERCONSUMPTION2/3 1/2 2/5 4/5 3/5Points:  500  Rewards:  12  cglynch  unlocked  Transformer!  1  week  ago  10%VISITS21%USERACTIVITIESC O L L A B O R A T I V EW O R K F O R C E
  6. 6. Maximize employee performance byencouraging new skills sets and completion of key programs50%FasterCourseCompletionLEARNING & COMPLIANCE E M P L O Y E EP E R F O R M A N C E
  7. 7. Avoiding the PitfallsOr ‘How Do I Sell This To MyBoss?’
  8. 8. 1. AVOID THE G-WORDAvoid gamification in front of the wrong audiences…It’s about behavior management andbusiness results
  9. 9. EXAMPLE: EMCRAMP: Recognition, Awards and Motivation Program
  10. 10. 2. IT’S ABOUT BEHAVIORSThat we can motivate and influence to drive engagementLog InShareComment PostStatusMessageWrite ReviewReply toDiscussionCheck inDocument Check outDocumentUpdate RecordConvert LeadCreate LeadEdit WikiOpenOpportunityClose a DealCloseSupportTicketFileSupportTicketOpenSupportTicketBeginCertificationFinishCertification$SubmitExpenseReport$ApproveExpenses
  11. 11. 3. IT’S MORE THAN POINTS, BADGESAND LEADERBOARDSTapping into the human psycheI want to…makeprogress getrecognizedfor my workWIN!know how Icompare
  12. 12. 4. IT’S ABOUT HARD BUSINESS VALUETie back to the ROI of the app in question…20%FasterTicketResponse200%MoreReviews63% of customers are more likely to purchase products after reading a reviewResolving tickets on the same dayreduces cost of services by 66%Sources: iPerceptions and UK Customer Satisfaction Index
  13. 13. 5. IT’S AN ENTERPRISE INVESTMENTGamification must delight end users, but satisfy requirementsREQUIREDGame Mechanics ✔Portable Reputation Mechanics ✔Social Mechanics ✔Social Rewards ✔REQUIREDPrivate Cloud & Database ✔Global Data Center ✔Multi-tiered user access ✔HARDENED SECURITYENTERPRISE SCALE REQUIREDEnterprise Networks & Sites ✔Advanced Metadata Support ✔Private Customer Community ✔FULL SUITE OF ENGAGEMENT MECHANICS
  14. 14. Where is it all going?
  15. 15. PORTABLE REPUTATIONAcross different applications and sitesUnified Engagement LayerSCIAL  SCM  BI  EXPENSE  CRM  ECN  ERP  MDM  HRM  SOCIAL  COMMUNITIES  MARKETING    AUTOMATION  
  16. 16. UNIVERSAL PROFILESRolling up behavior and achievements across sites andapps
  17. 17. BEHAVIOR DATA = BIG DATAIterating with closed loop of engagementTrack & Analyze 
BehaviorsExport Data to 
Other Tools•  Traditional analytics, data warehouse,CRM, and BIDesign & Update 
Your Mechanics•  Game, Reputation, SocialApply to CloudUser Experience YOUR USER
  18. 18. GAMIFICATION WILL GET SMARTERAnticipating and guiding user behavior before it happens
  19. 19. IT’S ALL AROUND US
  20. 20. Thank you…Scott SchnaarsGM / @schnaars