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Marketing de baixo custo e alto impacto ppt

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Marketing de baixo custo e alto impacto ppt

  1. 1. Aluna: Janaina Souza Nascimento
  2. 2. “Quanto mais camadas você aplica, mais seu marketing adere”, Jonh JantschO livro mostra como desenvolver e executarum plano de marketing que dará vida elongevidade a qualquer negócio com o conceitodo Duct Tape Marketing, que é caracterizadocomo um rolo de fita adesiva.
  3. 3.  Identifique o cliente ideal e depois articule sua mensagem central de marketing; Produza materiais de marketing, passando pela criação da logomarca, que eduquem seus clientes e atraiam uma grande quantidade de novos clientes; Crie um website atrativo; Defina três os quatro principais benefícios que fazem com que sua empresa seja única; Envolva toda a sua equipe no marketing.
  4. 4.  “Há duas coisas que muitas vezes impedem os donos de pequenasempresas de aproveitarem ao máximo o marketing de referência: a falta de um conceito e o medo”
  5. 5.  Veicule propaganda que dê resultado; A mala direta é um meio ideal de atingir a meta; Capturando os meios de comunicação e o status de especialista – definindo relações públicas; Seja uma máquina de referência sistemática; Automatize suas estratégias de marketing com ferramentas de tecnologia; Transforme clientes em potencial em clientes reais ;
  6. 6.  Submeta suas estratégias de marketing a um plano, orçamento e agenda – estabeleça metas e comunique-as; Crie um orçamento para o marketing; Crie uma agenda de marketing e coloque-a em um lugar que possa ser vista por todos; Dê vida aos seus planos com um plano geral de marketing.

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