App + Twitter + Blog + Facebook + Opencast
“Nike has created a fully integrated, months-long trainingand competition experience that engages the runner fromthe momen...
52,0387,753                7위   19,616         120,000명             6,539
NIKE 공식 채널웹사이트 :http://nikeinc.com/news/nikes-we-run-race-series-connect-runners-around-the-world-through-nike블로그 : http:/...
NIKE We Run Seoul Online Marketing
NIKE We Run Seoul Online Marketing
NIKE We Run Seoul Online Marketing
NIKE We Run Seoul Online Marketing
NIKE We Run Seoul Online Marketing
NIKE We Run Seoul Online Marketing
NIKE We Run Seoul Online Marketing
NIKE We Run Seoul Online Marketing
NIKE We Run Seoul Online Marketing
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NIKE We Run Seoul Online Marketing

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2012학년도 서울여자대학교 온라인PR수업 케이스스터디 자료
언론홍보학 전공 20090882 윤재연

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NIKE We Run Seoul Online Marketing

  1. 1. App + Twitter + Blog + Facebook + Opencast
  2. 2. “Nike has created a fully integrated, months-long trainingand competition experience that engages the runner fromthe moment they register through to race day and beyond.”“나이키는 러너들이 레이스에 등록한 순간부터 레이스 당일, 그리고 그 후에 이르기 까지 그들을 응원할 통합적이고 지속적인 트레이닝과 경쟁 프로그램을 제공해 왔다.” - We Run 2012 Press Release 중
  3. 3. 52,0387,753 7위 19,616 120,000명 6,539
  4. 4. NIKE 공식 채널웹사이트 :http://nikeinc.com/news/nikes-we-run-race-series-connect-runners-around-the-world-through-nike블로그 : http://blog.naver.com/thehumanrace/페이스북 : http://www.facebook.com/NikeRunningKR트위터 : https://twitter.com/nikerunning_kr뉴스Gamification Marketing :http://news.hankyung.com/201210/2012101844091.html?ch=newshttp://www.hankyung.com/news/app/newsview.php?aid=2012080603381전세계 소셜미디어 활용 순위 :http://www.mt.co.kr/view/mtview.php?type=1&no=2011102710218183636&outlink=1NIKE+ 관련 : http://www.brainbox.co.kr/news/view.asp?id=25501블로그http://d-rink.com/tag/nike/http://samswing.tistory.com/167http://blog.naver.com/dasolinblog/70140544707http://blog.naver.com/jylee8701/120157745706

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