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Why a Company Should Consider DW/BI


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What is a data warehouse and why should a company use one? What is business intelligence and why should a company use it? I'll answer those questions, as well as discuss BI concepts, the types of BI solutions and the BI lifecycle. And end with a discussion about the Microsoft BI stack.

Published in: Technology, Business
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Why a Company Should Consider DW/BI

  1. 1. James Serra – Business Intelligence Consultant
  2. 2. • • • • • • • • •
  3. 3. Agenda  What is Business Intelligence?  BI Concepts  Why use a Data Warehouse?  Why use Business Intelligence?  BI Solutions and Lifecycle  What is the Microsoft BI stack?
  4. 4. Or more briefly: Help with: “I have all this data, what should I do with it?” “Knowledge is power!”. BI is a core business function that allows companies to be more competitive and reduce costs.
  5. 5. BI allows you to present the data in many different formats
  6. 6. • • • • Master Data Management – Processes, policies and tools that define and manage master data • Star Schema – Fact table referencing any number of dimension tables • Cube – Built from Star Schema. Summarization of data to quickly slice and dice. User does not need to create table relationships/joins
  7. 7. • • • • • • • • • •
  8. 8. Legacy applications + databases = chaos Production Control MRP Inventory Control Parts Management Logistics Shipping Raw Goods Order Control Purchasing Marketing Finance Sales Accounting Management Reporting Engineering Actuarial Human Resources Continuity Consolidation Control Compliance Collaboration Enterprise data warehouse = order Single version of the truth Enterprise Data Warehouse Every question = decision A data warehouse is the foundation of a business intelligence solution. 75% of the effort in an end-to-end BI solution is building the DW
  9. 9. − − − − − −
  10. 10. Tangible Benefits: − Enable critical data and analysis tools as identified for multiple business groups − Provide data integrity, simplification and standardization for the business areas − Provide dynamic and interactive reporting − Reports create simplicity and reduce Business Technology dependence for report creation and updates − Cost savings by reducing the business users effort to create these reports and validate the data − Rapid access to data from all sources − Standard KPI and dashboard reports − Allow for data mining and predictive analytics
  11. 11. Intangible Benefits: − Improve efficiency and accuracy of decision support system for management and executive decision making − Reduce manual consolidation efforts thereby improving productivity − Provide transparency
  12. 12. • Is excessive overtime a reason for employee turnover? • How are the sales territories performing? • How are the sales people performing? • Which customers are likely to buy from us? • What products do our customers buy together? • Do we have suppliers in the same region that we can consolidate? • Is a decrease in sales due to the weather? BI will stimulate questions and give you answers that you never had before!
  13. 13. • • • • • • • • • • • • • • •
  14. 14. BI Bible: The Microsoft Data Warehouse Toolkit by Kimball
  15. 15. • Operational Data Store (ODS) • BPM BAM Business Activity Monitoring and Business Intelligence • Kimball methodology • Inmon methodology
  16. 16. • • • SQL Server Analysis Services (SSAS) – OLAP cubes containing summarized data • SQL Server Reporting Services (SSRS) – Server-based report generation software • Visual Studio 2008 BIDS, SQL Server Data Tools (SSDT) • Report Builder – Light weight version of SSRS • PerformancePoint – Dashboard creation in SharePoint • Power Pivot – Excel add-in to query data • Power View – Fun, visual, drag-and-drop report builder
  17. 17. • Data Mining – Analyze data to find hidden patterns • Master Data Services (MDS) – Centralized data source for Master Data Management • Data Quality Services (DQS) – Manage the integrity and quality of data • SharePoint – Landing zone for most Microsoft BI tools. Most reports are viewed on SharePoint • Excel & Excel Services – Excel is the common front-end for most Microsoft BI tools. Excel Services enables you to display workbooks on SharePoint
  18. 18. James Serra, Business Intelligence Consultant Email me at: Follow me at: @JamesSerra Link to me at: Visit my blog at:
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