Is It Really Free


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  • Is It Really Free

    1. 1. Is it really free? “Using Social Media tools to develop your information service” Managing the evolution of legal libraries and information services 25 March 2009 James Mullan CMS Cameron McKenna LLP
    2. 2. My challenge… <ul><li>The role of Social Media tools in… </li></ul><ul><ul><li>Current Awareness provision </li></ul></ul><ul><ul><li>Knowledge Management </li></ul></ul>
    3. 3. Social media is not ALL about personal blogs, throwing sheep, being poked or sharing what you had for lunch
    4. 4. What is Current Awareness (CA)? <ul><li>“ a system for notifying current documents … It can </li></ul><ul><li>take the form of selective dissemination of </li></ul><ul><li>information (SDI), information bulletins, indexing </li></ul><ul><li>services or review of current literature” </li></ul><ul><li>(International Encyclopaedia of Information and </li></ul><ul><li>Library Science, 1997) </li></ul>
    5. 5. Why do our clients need CA? <ul><li>Keep them informed </li></ul><ul><li>Generate new work/leads/campaigns </li></ul><ul><li>To make us look good! </li></ul>
    6. 6. What are some of the challenges? <ul><li>Timely </li></ul><ul><li>Cost effective </li></ul><ul><li>Innovative </li></ul><ul><li>Targeted </li></ul><ul><li>Easy to administer </li></ul>
    7. 7. What you might be doing… <ul><li>Paper Bulletins </li></ul><ul><li>Large text heavy web pages </li></ul>
    8. 8. How Social Media tools can help
    9. 9. Twitter <ul><li>A Microblogging tool </li></ul><ul><li>Made famous by celebrity users </li></ul><ul><ul><li>Stephen Fry </li></ul></ul><ul><ul><li>Jonathan Ross </li></ul></ul><ul><ul><li>Alan Carr </li></ul></ul><ul><ul><li>Andy Murray </li></ul></ul><ul><ul><li>Barack Obama </li></ul></ul><ul><ul><li>James Mullan </li></ul></ul>
    10. 10. <ul><li>Two ways to use Twitter </li></ul><ul><ul><li>To follow people/organisations </li></ul></ul><ul><ul><li>As an “alerting” service </li></ul></ul>
    11. 11. <ul><li>@legislation </li></ul><ul><li>@HMGov </li></ul><ul><li>@DowningStreet </li></ul><ul><li>@UKParliament </li></ul>
    12. 12. <ul><li>Alerting tools for Twitter </li></ul><ul><li>Otherwise reliant on Twitter Search or Hashtags </li></ul>
    13. 13. Twitter
    14. 14. Twitter <ul><li>Hashtags used to tag/identify content </li></ul><ul><ul><li>Mumbai Terrorist attacks #Mumbai </li></ul></ul><ul><ul><li>Australian Bush Fires #Bushfires </li></ul></ul><ul><ul><li>UKSnow #UKSnow </li></ul></ul><ul><ul><li>CreditCrunch #CreditCrunch </li></ul></ul>
    15. 15. Twitter <ul><li>Can also used to promote content </li></ul><ul><ul><li>BPP Law School </li></ul></ul><ul><ul><li>Inner Temple Current Awareness </li></ul></ul><ul><ul><li>Law Firms/Lawyers in the US </li></ul></ul><ul><ul><li>A&O/Nabarro </li></ul></ul>
    16. 16. Really Simple Syndication (RSS) <ul><li>A means by which to “syndicate” content available on the Web </li></ul><ul><li>Your “Radar” </li></ul><ul><li>Used by all Social Media Tools </li></ul>
    17. 17. Why is RSS so important? <ul><li>Information becomes discreet </li></ul><ul><li>Frees content from pages </li></ul><ul><li>Many ways to reuse and remix </li></ul>
    18. 18. Using RSS as publishing tool to replace… <ul><li>Current Awareness Services </li></ul><ul><ul><li>New Legislation </li></ul></ul><ul><ul><li>New Cases </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Journal Articles </li></ul></ul><ul><li>Intranet pages </li></ul>
    19. 19. Becoming an “RSS middleman” <ul><li>What RSS feeds are you currently using? </li></ul><ul><li>Database vendors and suppliers have recognised the value of RSS </li></ul>
    20. 20. Becoming an “RSS middleman” <ul><li>Westlaw </li></ul><ul><li>PLC </li></ul><ul><li>i-Law </li></ul><ul><li>FT.Com </li></ul><ul><li>OPSI </li></ul>
    21. 21. <ul><li>Blogs are a great way to find content: </li></ul><ul><ul><li>Google Blog Search </li></ul></ul><ul><ul><li>Technorati </li></ul></ul>Blogs and Blogging
    22. 22. <ul><li>Google Blog Search is a search technology focused on blogs </li></ul><ul><li>Blogs now acknowledged as important content source </li></ul>
    23. 23. Search results for “law firm redundancies”
    24. 24. Re-use of search results
    25. 25. <ul><li>Technorati is an Internet search engine for searching blogs, competing with Google and Yahoo </li></ul>
    26. 26. Search results for “CMS Cameron McKenna”
    27. 27. Capturing and Disseminating Information <ul><li>What are some of the challenges? </li></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Your organisations culture </li></ul></ul><ul><ul><li>Processes </li></ul></ul><ul><ul><li>Information overload </li></ul></ul>
    28. 28. What you might be doing… <ul><li>Storing favourites </li></ul><ul><li>Sending/forwarding emails </li></ul><ul><li>Creating pages on Intranets </li></ul>
    29. 29. How social media tools can help…
    30. 30. Twitter <ul><li>Delicious and Digg both Social Bookmarking tools </li></ul><ul><li>Not immediately obvious how these tools could be used </li></ul>
    31. 31. <ul><li>What do you usually do when you find a useful resource? </li></ul><ul><ul><li>Tell your team about it? </li></ul></ul><ul><ul><li>Send them an email with the link in it? </li></ul></ul><ul><ul><li>Why not share them! </li></ul></ul>
    32. 32. <ul><li>Potentially you can… </li></ul><ul><ul><li>Identify trends/Hot topics </li></ul></ul><ul><ul><li>Make connections </li></ul></ul><ul><ul><li>See how valuable particular sites are </li></ul></ul><ul><ul><li>Receive updates when new resources are added </li></ul></ul>
    33. 33. <ul><li>How? </li></ul><ul><ul><li>All about making your links “public” </li></ul></ul><ul><ul><li>Categorising them </li></ul></ul><ul><ul><li>Looking at others </li></ul></ul><ul><ul><li>Discovering what people are interested in/doing </li></ul></ul>
    34. 34. <ul><li>Many advantages over traditional methods of sharing/disseminating knowledge. </li></ul><ul><ul><li>Timeliness </li></ul></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><li>Interactivity </li></ul></ul><ul><ul><li>Updates </li></ul></ul>
    35. 35. <ul><li>To replace emails </li></ul><ul><li>As a knowledge store </li></ul><ul><li>To replace an internal newsletter </li></ul><ul><li>To update your clients </li></ul>How you could use a Blog
    36. 36. <ul><li>Can help…but may also contribute to Information Overload </li></ul><ul><ul><li>Important to not drown in “noise” from… </li></ul></ul><ul><ul><li>Your own content </li></ul></ul><ul><ul><li>Content you’re reviewing (RSS) </li></ul></ul>
    37. 37. <ul><li>A “website” that allows uses to add, remove and edit content…easily! </li></ul><ul><li>Commonly used to create: </li></ul><ul><ul><li>Knowledge bases </li></ul></ul><ul><ul><li>Guides </li></ul></ul><ul><ul><li>Documentation </li></ul></ul>
    38. 39. BIALL PR “How do I Wiki”
    39. 40. Viewing and Editing content
    40. 41. To summarise… <ul><li>Social media tools can help because… </li></ul><ul><ul><li>Intuitive/Easy to use </li></ul></ul><ul><ul><li>Content is King </li></ul></ul><ul><ul><li>Updates, updates, updates </li></ul></ul><ul><li>But double-edged sword </li></ul>
    41. 42. What about…sustainability? <ul><li>Many doubts exist about: </li></ul><ul><ul><li>Web 2.0 applications being sustainable </li></ul></ul><ul><ul><li>The risks associated with using external applications </li></ul></ul><ul><li>The pace of change online is relentless </li></ul><ul><ul><li>Natural wastage </li></ul></ul>
    42. 43. What about…time? <ul><li>Hard to say what “real time costs” are when it comes to Social Media tools… </li></ul>
    43. 44. *
    44. 45. What about…cost? <ul><li>Thankfully…Social Media tools are usually; </li></ul><ul><ul><li>Cheap </li></ul></ul><ul><ul><li>Offer full or partial access for a certain number of users </li></ul></ul>
    45. 46. What about…exposure? <ul><li>Many issues with Social Media tools around; </li></ul><ul><ul><li>Authentication controls </li></ul></ul><ul><ul><li>Information “leakage” </li></ul></ul><ul><li>But what does not using them or blocking them say? </li></ul>
    46. 47. What about…the people? <ul><li>Attitudes to Social Media tools major issue </li></ul>
    47. 48. Do we have to use these tools? <ul><li>Social Tools/Web 2.0 is not fad! </li></ul><ul><li>RSS Feeds can be generic and require customisation </li></ul><ul><li>Blogs and Wikis encourage the creation of content but at what cost? </li></ul>
    48. 49. The role of Information Services <ul><li>Are these tools going to make us redundant? </li></ul><ul><li>Or change our roles beyond recognition? </li></ul>
    49. 50. Questions/Thoughts [email_address]