ONLINE COMMUNITY  MANAGEMENT
WHAT’S NEXT?
BACK TO BASICS                AN ONLINE COMMUNITY...• MEMBERS   JOIN FOR A PURPOSE / GOAL• SHARING• HAS   COLLECTIVE ACTIO...
SOCIAL NETWORK        VSONLINE COMMUNITY
SOCIAL NETWORK                      ONLINE COMMUNITY   centered on the individual      centered on the shared goal / purpo...
SOCIAL NETWORK
ONLINE COMMUNITY
ONLINE GROUPS / DISCUSSION FORUM    MAY NOT AUTOMATICALLY BE A COMMUNITY                             WHAT?!
ONLINE GROUPS / DISCUSSION FORUM    MAY NOT AUTOMATICALLY BE A COMMUNITY       • EMAIL   LISTS       • FB          GROUPS ...
WHY BUILD?     THERE ARE SOCIAL NETWORKS ANYWAY...• RETAIN AND    CREATE LOYALTY• IDENTIFY   CUSTOMER NEEDS• ENHANCE     P...
BRAND COMMUNITIESMARKETING, RETENTION, LOYALTY, SUPPORT                           • CUSTOMER   INTERACTION                ...
PROFESSIONAL COMMUNITIES  LEARNING, CREATIVITY, KNOWLEDGE                       • SHARE   BEST PRACTICES                  ...
BUILD A SUSTAINABLE   AND THRIVINGONLINE COMMUNITY
ROADMAPREWARDS          VOICE                  ATTACHMENT                               PRESTIGE
• IS   IT WORTH THEIR TIME?     REWARDS• POSITIVE   EXPERIENCE• BENEFITS   IN THE LONG TERM• RETURN     OF INVESTMENT• FRE...
• GIVE THEM A VOICE                          VOICE• LEVELS   OF INFLUENCE• SHAPE      ENVIRONMENT FOR CONVERSATIONS• CONTR...
ATTACHMENT• SENSE   OF BELONGING• RELATIONSHIPS WITH OTHER MEMBERS• SHAPE      ENVIRONMENT FOR CONVERSATIONS
PRESTIGE• EXCLUSIVITY• SIGNIFICANT TO   MEMBERS• MEMBERS ARE SPECIAL (FIRST TO KNOW)• REPUTABLE
DON’T FOCUS ON THE TECHNOLOGY       IT’S ALL ABOUT      RELATIONSHIPS     AND ENGAGEMENT
facebook.com/jammayer     twitter.com/jammayer       gplus.to/jammayerjam@mayervirtualconsulting.com
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Online community Management Overview

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Online community Management Overview

  1. 1. ONLINE COMMUNITY MANAGEMENT
  2. 2. WHAT’S NEXT?
  3. 3. BACK TO BASICS AN ONLINE COMMUNITY...• MEMBERS JOIN FOR A PURPOSE / GOAL• SHARING• HAS COLLECTIVE ACTION• THERE IS STRUCTURE• CONNECTIONS
  4. 4. SOCIAL NETWORK VSONLINE COMMUNITY
  5. 5. SOCIAL NETWORK ONLINE COMMUNITY centered on the individual centered on the shared goal / purpose great for sharing require sharing and cooperating collective action is difficult great for collective action weak connections strong & predictable connectionscommunities with different goals sub-communities around shared goal less structure more structure not forums, email lists, groups
  6. 6. SOCIAL NETWORK
  7. 7. ONLINE COMMUNITY
  8. 8. ONLINE GROUPS / DISCUSSION FORUM MAY NOT AUTOMATICALLY BE A COMMUNITY WHAT?!
  9. 9. ONLINE GROUPS / DISCUSSION FORUM MAY NOT AUTOMATICALLY BE A COMMUNITY • EMAIL LISTS • FB GROUPS THAT CENTER AROUND TRENDS LATEST NEWS, OR PROMOS •A CLASS
  10. 10. WHY BUILD? THERE ARE SOCIAL NETWORKS ANYWAY...• RETAIN AND CREATE LOYALTY• IDENTIFY CUSTOMER NEEDS• ENHANCE PRODUCT / SERVICE• SAVE ON TRAINING AND SUPPORT COSTS• CONTINUOUS LEARNING• FOSTERS CREATIVITY & PROBLEM SOLVING• OPEN COMMUNICATION WITHIN ORGANIZATION
  11. 11. BRAND COMMUNITIESMARKETING, RETENTION, LOYALTY, SUPPORT • CUSTOMER INTERACTION • EVANGELISTS ANDUSER EXPERIENCE SHARING • EVENTS AND UPDATES
  12. 12. PROFESSIONAL COMMUNITIES LEARNING, CREATIVITY, KNOWLEDGE • SHARE BEST PRACTICES • CREATORS OF CONTENT • PRESERVE AND SHARE KNOWLEDGE • PROJECTS • TRAINING
  13. 13. BUILD A SUSTAINABLE AND THRIVINGONLINE COMMUNITY
  14. 14. ROADMAPREWARDS VOICE ATTACHMENT PRESTIGE
  15. 15. • IS IT WORTH THEIR TIME? REWARDS• POSITIVE EXPERIENCE• BENEFITS IN THE LONG TERM• RETURN OF INVESTMENT• FREEBIES ARE NOT REWARDING ENOUGH• IT’S NOT ABOUT THE PRIZES OR MONEY
  16. 16. • GIVE THEM A VOICE VOICE• LEVELS OF INFLUENCE• SHAPE ENVIRONMENT FOR CONVERSATIONS• CONTRIBUTORS• PROJECTS, EVENTS
  17. 17. ATTACHMENT• SENSE OF BELONGING• RELATIONSHIPS WITH OTHER MEMBERS• SHAPE ENVIRONMENT FOR CONVERSATIONS
  18. 18. PRESTIGE• EXCLUSIVITY• SIGNIFICANT TO MEMBERS• MEMBERS ARE SPECIAL (FIRST TO KNOW)• REPUTABLE
  19. 19. DON’T FOCUS ON THE TECHNOLOGY IT’S ALL ABOUT RELATIONSHIPS AND ENGAGEMENT
  20. 20. facebook.com/jammayer twitter.com/jammayer gplus.to/jammayerjam@mayervirtualconsulting.com

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