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Users don't want features, they want better content – Pantelis Korovilas, HopperFueling innovation at Strava – Melissa Sweet, Strava

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Melissa will give you a glimpse into the Strava Jams, a company-wide internal hackathon where teams are free
to rapidly create new products, experiences, and out-
there ideas. Not without controversy, Jams has challenged
the company to think on its feet and strive in the face of ambiguity. She will also cover how Jams has evolved over time to face these challenges, and how others can apply a similar system elsewhere.

Published in: Design
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Users don't want features, they want better content – Pantelis Korovilas, HopperFueling innovation at Strava – Melissa Sweet, Strava

  1. 1. Hello!
  2. 2. Strava is the social network for athletes.
  3. 3. Our Mission Build community. Inspire athletes. Unlock potential.
  4. 4. Jams
  5. 5. Fueling Innovation at Strava
  6. 6. Fueling Innovation at Strava Current format and history1 2 3 Jams projects Challenges and learnings
  7. 7. Fueling Innovation at Strava Current format and history1 2 3 Jams projects Challenges and learnings
  8. 8. Explore new ideas Work collaboratively Rapidly iterate
  9. 9. Working across roles
  10. 10. Jams allows us to think about product design without the constraints and parameters of a formal project brief
  11. 11. User need discovered Develop Testing Ship Refine UX/Design User test (Overly Simplified) Strava Product Process
  12. 12. Jams Process https://gfycat.com/gifs/detail/accomplishedgratefulargentinehornedfrog
  13. 13. http://gph.is/1oXJHnO
  14. 14. https://gph.is/1LjlEFE Jams kickoff Project presentations https://gph.is/1yTzh7J
  15. 15. https://www.youtube.com/watch?v=9g9Ryvid4d4
  16. 16. 2011
  17. 17. 2011 10 employees
  18. 18. Way back when Innovation Days
  19. 19. Every other Friday was too frequent http://i517.photobucket.com/albums/u333/PhotoPun/explosion.gif
  20. 20. Product fit Meeting user needs Craftsmanship ???
  21. 21. Jams are now a cultural touchstone
  22. 22. Fueling Innovation at Strava Current format and history1 2 3 Jams projects Challenges and learnings
  23. 23. Photos
  24. 24. Pinch-to-zoom
  25. 25. Flyby
  26. 26. Suffer Score
  27. 27. Grade Adjusted Pace (update)
  28. 28. Grade Adjusted Pace (update)
  29. 29. Kudo Bomb
  30. 30. Door Jam
  31. 31. Fueling Innovation at Strava Current format and history1 2 3 Jams projects Challenges and learnings
  32. 32. Plan Jams dates a year in advance Some team members cannot break away from their work
  33. 33. Always-on conference room streaming Remote employees have a hard time participating
  34. 34. New categories (visionary, product-fitting, internal, fun) Voting - quantity and meaning
  35. 35. Jams making it into the final product
  36. 36. Improved structure around vetting projects Jams making it into the final product
  37. 37. Strava Labs labs.strava.comJams making it into the final product
  38. 38. Learnings
  39. 39. Plan Focus on the good Think small, then think big Take action Learnings
  40. 40. Shared vision
  41. 41. medium.com/strava-engineering
  42. 42. @sweet_ux @stravadesignstrava.com/athletes/7465211 Thanks!

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