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Melissa will give you a glimpse into the Strava Jams, a company-wide internal hackathon where teams are free
to rapidly create new products, experiences, and out-
there ideas. Not without controversy, Jams has challenged
the company to think on its feet and strive in the face of ambiguity. She will also cover how Jams has evolved over time to face these challenges, and how others can apply a similar system elsewhere.