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MVP B2B SaaS VTF? – Mads Viktor, Peakon

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When it comes to building a product, we all know the rule: build, test, iterate as quickly as possible to validate your customer's needs. It's all well and good, but how do you do this when you deal with risk-averse enterprise customers? How do you keep iterating rapidly whilst not disrupting their use of the product? Mads will discuss lessons learned on the journey from designing PowerPoints as MVPs to real-time interactive dashboards.

Published in: Design
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MVP B2B SaaS VTF? – Mads Viktor, Peakon

  1. 1. MVP B2B SaaS WTF? JAM 2017
  2. 2. From powerpoint to powerpoint enterprise
  3. 3. You’re doing great at Environment To improve your team look at Recognition
  4. 4. Customer Experience Employee Experience Past 10 years focus Next 10 years focus
  5. 5. Road to Enterprise DESIGNING FOR ENTERPRISE
  6. 6. So, we just did a MVP
  7. 7. Lol, no thank you…
  8. 8. Everybody starts somewhere… MVP
  9. 9. +
  10. 10. Just put the graphs from the PDF on 1 page
  11. 11. Humans can do more than machines LEARNING
  12. 12. Selling to the wrong customers LEARNING
  13. 13. Iterating enterprise software GROWING OUT OF MVP
  14. 14. Workday releases 2 times a year
  15. 15. How do you keep innovating and iterating while selling to risk averse customers?
  16. 16. Designing in waves WAVES DON’T DIE
  17. 17. Add unobtrusively Step 1 Test Step 2 Refine and bundle Step 3
  18. 18. 26 Remember to have a vision, right? LEARNING
  19. 19. Who’s the user?
  20. 20. HR 35% 65%
  21. 21. How do I reach these users?
  22. 22. How do I reach these users?
  23. 23. CSMV HR Regional manager Manager
  24. 24. Data?
  25. 25. People.
  26. 26. It’s a partnership NOT JUST A CUSTOMER
  27. 27. @madsviktor

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