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Building 'What’s On' on the V&A website – Eva Liparova, V&A Museum

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Exhibition and event tickets is the biggest source of online revenue for the Victoria & Albert Museum. So how can you rebuild and launch the 'What’s On' section of the website while not bringing down ticketing? Eva will share the honest retrospective on what it’s like to build a beautiful and easy- to-use product at the museum while working with old technology, set processes and passionate stakeholders.

Published in: Design
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Building 'What’s On' on the V&A website – Eva Liparova, V&A Museum

  1. 1. Building What’s On on the V&A website @evaliparova
  2. 2. Hello. @evaliparova
  3. 3. @evaliparova
  4. 4. Our digital vision is to
 bring the V&A to life online @evaliparova
  5. 5. add Galaxy basket
  6. 6. The unknown. Chapter 1 @evaliparova
  7. 7. Stuff happens in Galaxy 🍫 >> ⏰ overnight sync >> Stuff happens in Magento ❗>> Publish to What’s On >> User sees event on old What’s On 👀 >> Click to buy 💰 >> Magento pages ❗ >> order confirmation page 💥 >> Galaxy has to give Magento a blessing 🙏 >> User gets an email with tickets 🎫
  8. 8. Stuff happens in Galaxy 🍫. >> ⏰ overnight sync >> Stuff happens in Magento ❗ >> ⏰ another overnight sync >> Stuff gets edited/ published in Tycho 🐶 >> User sees event on new What’s On 👀 >> Click to buy💰>> Reskinned Magento pages ❗ >> Reskinned order confirmation page 💥 >> Galaxy has to give Magento a blessing 🙏 >> User gets an email with tickets 🎫
  9. 9. Stuff happens in Galaxy 🍫. >> ⏰ overnight sync >> Stuff happens in Magento ❗ >> ⏰ another overnight sync >> Stuff gets edited/ published in Tycho 🐶 >> User sees event on new What’s On 👀 >> Click to buy💰>> Reskinned Magento pages ❗ >> Reskinned order confirmation page 💥 >> Galaxy has to give Magento a blessing 🙏 >> User gets an email with tickets 🎫
  10. 10. Don’t fuck it up* * Golden rule at the V&A that no one talks about but everyone agrees
  11. 11. Bookings flow, 2017. © Victoria and Albert Museum
  12. 12. Bookings flow, 2017. © Victoria and Albert Museum New APIExisting API Ticketing platform Ecommerce platform Content management system
  13. 13. The panic. Chapter 2 @evaliparova
  14. 14. No idea how the data logic works across systems. We depend on others to access Galaxy. There’s only one test Galaxy environment. We don’t know what happens on ecommerce pages.
  15. 15. The break throughs. Chapter 3 @evaliparova
  16. 16. Contact Centre. Marketing. Membership. Learning. CRM. Third party. Digital Media. IT.
  17. 17. Taking the tech team to Contact Centre Galaxy training with Amrita Stefanie works with all systems Testing 23 event scenarios
  18. 18. Tycho needs live data. @evaliparova
  19. 19. The launch plan. Chapter 3 @evaliparova
  20. 20. Bookings flow, 2017. © Victoria and Albert Museum New API Publish to new What’s On vam.ac.uk/whatson2 (hidden) Publish to old What’s On vam.ac.uk/whatson Make active
  21. 21. No idea how the data logic works across systems. We depend on others to access Galaxy. There’s only one test Galaxy environment. We don’t know what happens on ecommerce pages
  22. 22. Bookings flow, 2017. © Victoria and Albert Museum Publish to new What’s On vam.ac.uk/whatson2 (hidden) Go to test pages to check out thirdpartydev.co.uk/ whatson2/5431
  23. 23. The Reveal approach Content migration Tycho UAT Reload of test Magento event IDs Variable pricing scope change Gift Aid scope change End to end UAT Redirects Reveal new What’s On
  24. 24. No downtime at launch. @evaliparova
  25. 25. The three lessons. Chapter 4 @evaliparova
  26. 26. 1) Crack the logic and share it @evaliparova
  27. 27. 2) Build a community around the product @evaliparova
  28. 28. 3) Reveal and not launch the product @evaliparova
  29. 29. Thank you. @evaliparova

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