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www.5dollarsin5days.org Case Study

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A case study for a social media fundraising campaign for a nonprofit.

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www.5dollarsin5days.org Case Study

  1. 1. a caSe StUDy
  2. 2. SaFe HarBOr november 12 Board meeting
  3. 3. SaFe HarBOr 2009 $10,000 corporate Sponsor
  4. 4. SaFe HarBOr SUPPOrt 350 email addresses 3,000 mailing addresses
  5. 5. $?$
  6. 6. we have seen a change in marketing OPPOrtUnitieS.
  7. 7. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
  8. 8. SOcial meDia proved its influence during the election and got our attention.
  9. 9. Will tHiS WOrk for Safe Harbor?
  10. 10. OUr target aUDience Upstate women 18+
  11. 11. OBJectiveS 1. awareness 2. advocacy 3. Fundraising
  12. 12. OUr target aUDience? 65% - Upstate women 18+
  13. 13. 12.01.08 Facebook cause Page
  14. 14. 12.14.08 600 supporters on Facebook
  15. 15. 12.15.08-12.19.08 How much can we raise in 5 days?
  16. 16. tHe reSUltS: awareness - 2,500 visitors
  17. 17. tHe reSUltS: awareness - 2,500 visitors advocacy - 400 gave 1,500 supporters
  18. 18. tHe reSUltS: awareness - 2,500 visitors advocacy - 400 gave 1,500 supporters Fundraising - $10,100
  19. 19. tHe reSUltS: awareness - 2,500 visitors advocacy - 400 gave 1,500 supporters Fundraising - $10,100 rOi - measured over 2009
  20. 20. this was a SOcial meDia SUcceSS
  21. 21. what does reSearch tell uS?
  22. 22. 17,000 people 29 countries 16-54 ages quot;When did we star t trusting strangers?quot; McCann Worldwide, Research 11.08
  23. 23. 2% will trust the recommendations of a stranger online before believing claims in your paid advertising
  24. 24. 58% actively participate in social media
  25. 25. 5% post and share personal photographs
  26. 26. your online community
  27. 27. let us helP you.
  28. 28. M A RKE TIN G RELE VA N C E . chriS hill chris@hillmullikin.com 864.505.9556 www.hillmullikin.com

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