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5 Tactics to Improve Your Facebook Profile and Spike the Traffic


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#1 thing you need to know before starting Facebook marketing; how to make your visitors interact with you; are Facebook fans the same people who subscribe to your newsletter; how to keep a 1st time visitor on your page with a video

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5 Tactics to Improve Your Facebook Profile and Spike the Traffic

  1. 1. 5Tactics to Improve Your Facebook Profile and Grow Your FansAre You Having Trouble Finding Fans on Facebook?<br />
  2. 2. Tactic #1 – Know your audience<br />Tactic #2 – Design a campaign tailored to your audience <br />Tactic #3 – Make your page interactive, helpful and fun<br />Tactic #4 –Provide consistency: make this Facebook campaign part of your overall marketing strategy<br />Tactic #5 – Drive traffic to your page<br />Learn more at<br />
  3. 3. #1 Know Your Audience<br /> Who are those people more likely than most to become your customers?<br />age<br />location<br />occupation<br />gender<br />interests<br />Learn more at<br />
  4. 4. #2 Design a Campaign Tailored to Your Audience <br />Even if your audience are people in their 40s, remember that Facebook’s audience, however, skews toward a younger demographic, with an estimated 63% of members between 13-34, according to <br />Learn more at<br />
  5. 5. TIP: Adjust your campaign to reach for the younger people. <br />Learn more at<br />
  6. 6. Example of a Targeted Facebook Campaign<br />It’s summer – time for a home repair projects. Ace Hardware launched a Facebook campaign for the home owners who are interested in home repair. <br />The page offers educational tips for home owners – like painting tips with a link to Ace’s site… new home check-list… video tip on driving nails with an auto-hammer…link to the specials at your local Ace.<br />Learn more at<br />
  7. 7. Tactic #3 – Make your page interactive, helpful and fun<br /> Make a Compelling <br />Welcome Video:<br />You’ll increase your conversion rate from visitors to fans.<br />Learn more at<br />
  8. 8. Fan page of Steve Spangler, the Science Guy! After watching his video, you can’t help but want to join!<br />Learn more at<br />
  9. 9. How-to:<br />Create an attractive landing tab (canvas page) with a video that explains exactly:<br /> what your fan page is about, <br />who it’s for and <br />why they should become members. <br />Learn more at<br />
  10. 10. TIP: If your business is local, you can build an interactive Facebook map, encouraging connections between fans and your local sales reps.<br />Learn more at<br />
  11. 11. Example of a Fun Interactive Page<br />Here’s the page we created for Heineken beer Thanksgiving campaign. The campaign was tailored to party planning. The special party planner application would let you manage guest list; menu and even a playlist.<br />A GPS based feature would help you to locate the cab nearest to your location.<br />Finally you could download festive Thanksgiving Heineken wall papers to your desktop, mobile and iPad.This interactive fan page gained over 1 million fans within 24 hours.<br />Learn more at<br />
  12. 12. As your fans grow you must keep the conversation going on a daily basis<br />Make daily wall posts that would speed up the sales:<br />share the coupons; <br />announce events; <br />answer people’s questions; <br />keep away spammers.<br />Learn more at<br />
  13. 13. TIP:<br />“Nearly two-thirds of consumers say they want brands to offer them discounts online. In fact, the first reason they gave for friending a brand was "I hoped to get discounts.“<br />(“Survey Made by Ad Age/IpsosSays Most Seek Discounts; Facebook Is Preferred Digital Platform”,, Feb 27 2011).<br />Learn more at<br />
  14. 14. #4 Provide Consistency: <br />Make Your Facebook Campaign Part of Your Overall Marketing Strategy<br />Learn more at<br />
  15. 15. Statistics:<br />40% of followers don’t subscribe to the email newsletter and 60% aren’t fans<br />50% of fans don’t subscribe to the email newsletter and only 5% are followers<br /> (“Online Marketing: Focusing on the “And” Instead of the “Or”,, Aug 31 2009)<br />Learn more at<br />
  16. 16. Invite your subscribers to join you on FB<br />“Be sure to have the Facebook logo/badge appear in your HTML newsletters. Instead of the usual “Join our Fan Page,”<br /> say something creative like “Write on our Facebook wall,” or “Join our Facebook community,” or “Come add your photo to our Facebook group”.<br />(<br />Learn more at<br />
  17. 17. #5 Drive traffic to your page <br />With targeted Facebook Ads<br />Facebook enables you to choose the target audience by interests, location, gender... <br />For ex., Ace Hardware had created a campaign based on customers’ hobbies. Their ads have targeted people interested in gardening; grilling; home repair.<br />Learn more at<br />
  18. 18. Through mobile phones<br />“There’re more than 250 million active users currently accessing FB thru their mobile devices.<br />There are more than 200 mobile operators in 60 countries working to deploy and promote FB mobile products”.<br />(Ed Taylor, #1 Internet Marketing Speaker)<br />Learn more at<br />
  19. 19. Get Fans to Join Via SMS<br />You’ll need to get your first 25 fans and secure your username. Then, to join your fan page, Facebook users just send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).<br />(<br />Learn more at<br />
  20. 20. TIP:<br />Promote your FB username everywhere people can see it: TV, print ad, business cards, tracks, window display, T-shirts, etc. <br />Learn more at<br />
  21. 21. Double Facebook interactions and spiked profile traffic 100%+ with a well-designed and well-branded profile and strategy<br />Learn more at<br />
  22. 22. Customized Facebook Page <br />Is Just a Tool<br />The real success lays in the planning.<br />Ask yourself:<br /><ul><li>Who are your customers?
  23. 23. What do they like?
  24. 24. What message do you want to communicate to them?
  25. 25. How can you communicate this message in a fun interactive way?</li></ul>Learn more at<br />
  26. 26. Request a Free 1 Hour Facebook Marketing Strategy Consultation with Hakim Sadik<br />Learn how to improve your Facebook profile and grow your fans<br />Call at 510-275-4485<br />Email to<br />Join on Facebook<br />Learn more at<br />