Restyling a Brand: Bob Evans Farms

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Bob Evans Farms presents, "Restyling a Brand" at the Columbus Chamber's "Getting Results with Social Media"

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Restyling a Brand: Bob Evans Farms

  1. 1. Restyling a Brand Presented by: Stephanie Busack @DigitalSteph_BE digital marketing manager Bob Evans Farms, Inc.
  2. 2. Feel free to tweet @BobEvansFarms during this presentation! We welcome your suggestions, thoughts & ideas!
  3. 3. Objective <ul><li>To restyle/completely revamp Bob Evans Farms, Inc. corporate Web site, BobEvans.com </li></ul><ul><ul><li>Project began with RFP in early summer 2008 </li></ul></ul><ul><ul><li>New site launched April 15, 2009 </li></ul></ul>
  4. 4. BEFORE
  5. 5. AFTER
  6. 6. BobEvans.com Support <ul><li>BE-mail, Bob Evans e-newsletter </li></ul><ul><li>Social Media – both Twitter & Facebook </li></ul><ul><li>Use of mommy bloggers through PR tactics </li></ul><ul><li>Additional PR/interactive press release </li></ul><ul><li>KEY LEARNING: Marketing 101: Know your audience. </li></ul><ul><li>- Mommy Bloggers proved to be an essential element for this digital campaign. </li></ul>
  7. 7. Questions? <ul><li>Follow @BobEvansFarms work on Twitter </li></ul><ul><li>( www.BobEvans.com /Twitter ) </li></ul><ul><li>Become a fan of Bob Evans on Facebook ( www.BobEvans.com/Facebook ) </li></ul>Be sure to also check out the NEW! www.BobEvans.com !
  8. 8. Thank You for your time!

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