Help-U-Close Social Media Marketing for Real Estate Agents

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If you need help with using Social Media for your real estate business please contact me at 949-954-0008 or jamie@swiftlead.com or www.swiftlead.com.

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  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Help-U-Close Social Media Marketing for Real Estate Agents

    1. 1. Help-U-Close Social Media Marketing Workshop Winter 2013 Jamie Steigerwald Mike Vardoulis
    2. 2. SOCIAL MEDIA
    3. 3. Facebook - I like Coffee Google+ - I am a Google employee who drinks Coffee LinkedIn - I am good at drinking Coffee Yelp - I had a good experience with this Coffee Twitter - I am drinking #Coffee Pinterest – I have a collection of pictures and recipes of Coffee YouTube - Watch me as I drink Coffee Meetup - Let’s get together (in person) and drink Coffee Quora - What is the difference between a Latte and a Macchiato? Blogger - Here is an article about my love of Coffee Craigslist - I have some Coffee for sale (or free) WHAT IS SOCIAL MEDIA What is Social Media
    4. 4. Social Proof Engagement Conversions TWITTER Why Use Social Media
    5. 5.  Interviews Reviews Locations Events Recreation & Pastimes Q & A (Solicit and Find) Lists Things to see… Reasons you should move to… Deal of the Week Polls  Awards, Giveaways, Contests, and Promotions TWITTER Content Ideas
    6. 6.  300+ Words Include Images and Video Link back to from other Social Media Long answers to Q & A Facebook vs. Google+ Neighborhood vs. Property Use Pages Not Personal Profiles Create Discussion What/Where/Who” Is This? Polls BLOGS, FACEBOOK, AND GOOGLE+ Blogs
    7. 7. Instant Impressions Listing, Open Houses, Showings, Previews Include Pictures (twitpics.com) Links back to all other Social Media Activities Follow to be Followed Pinterest Use Business Account Board Ideas Kitchens, Master Bedrooms, Master Bathrooms, Curb Appeal, Design Ideas, Hobbies & Pastimes Dwell.com for ideas TWITTER & PINTEREST Twitter
    8. 8. Agent Profile Videos Screen Cast Market Status Property Videos Animoto.com for less then $5.00 Craigslist Include Video with Image Links Test Headlines Use Image Codes Sample Headline: [VIDEO] Bank Owned ► Great Schools ◄ Way Under Value! YOUTUBE & CRAIGSLIST YouTube
    9. 9. Yelp.com LinkedIn.com Meetup.com Minimum Frequency 1 Weekly Blog Posting 5 Weekly Updates Between Facebook, Google+ & Pinterest 1 Weekly Question Answered 1 Monthly YouTube Video Tweet All the Above Plus All Real Estate Activities OTHER SITES AND FREQUENCY Other Sites
    10. 10. DO’s DON’T DO Get Reviews Attach Yourself to Your Listings Engage in the Forums Link to Your Website or Blog Add Video Shameless Self Promotion in Forums Argue with Moderators Over Bad Reviews Always Respond to Reviews Directly Unresponsiveness Incomplete Profiles ZILLOW, REALTOR.COM, & TRULIA Zillow, Realtor.com, and Trulia
    11. 11. Limitations on “Favorite Real Estate Agents Limitations on the Foreclosure Process Advantages of Training and Certification EQUATOR TIPS Equator Tips
    12. 12. THANK YOU FOR ATTENDING • Websites • Blogs Jamie Steigerwald • FaceBook • Twitter • YouTube jamie@swiftlead.com • Video’s • Craigslist • Search (SEO / SEM) 949-954-0008

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