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OHIO STATE UNIVERSITY EXTENSION
Live Smart Ohio
Blog Author’s Workshop 2015
2
OHIO STATE UNIVERSITY EXTENSION
Blogging
Best Practices
Follow along with an old blog post.
3
OHIO STATE UNIVERSITY EXTENSION
Keep your target
audience in mind.
Who are you writing for? Who do you want to reach?
• ...
4
OHIO STATE UNIVERSITY EXTENSION
Source: Social Media Today
5
OHIO STATE UNIVERSITY EXTENSION
What’s Trending?
How are you finding topics to blog about?
• Google Trends, Twitter Tren...
6
OHIO STATE UNIVERSITY EXTENSION
Give your post a
good title.
• Include keywords that are “searchable”.
• Include digital...
7
OHIO STATE UNIVERSITY EXTENSION
Keep the body of
your post to less
than 300 words.
• Different generations consume onlin...
8
OHIO STATE UNIVERSITY EXTENSION
Include a quality
image.
• A quality image or photo MUST be included in each post. This
...
9
OHIO STATE UNIVERSITY EXTENSION
Include embedded
links.
• Embedded links take readers to more information and provide an...
10
OHIO STATE UNIVERSITY EXTENSION
Have a call to
action at the end.
• Point readers to additional resources, a program, y...
11
OHIO STATE UNIVERSITY EXTENSION
Think of ways to
repurpose the content
of your post.
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Blogging Best Practices for OSU Extension Professionals

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Blogging best practices information given to Live Smart Ohio blog authors during the 2015 training and update.

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Blogging Best Practices for OSU Extension Professionals

  1. 1. OHIO STATE UNIVERSITY EXTENSION Live Smart Ohio Blog Author’s Workshop 2015
  2. 2. 2 OHIO STATE UNIVERSITY EXTENSION Blogging Best Practices Follow along with an old blog post.
  3. 3. 3 OHIO STATE UNIVERSITY EXTENSION Keep your target audience in mind. Who are you writing for? Who do you want to reach? • Different generations search for different topics online.
  4. 4. 4 OHIO STATE UNIVERSITY EXTENSION Source: Social Media Today
  5. 5. 5 OHIO STATE UNIVERSITY EXTENSION What’s Trending? How are you finding topics to blog about? • Google Trends, Twitter Trends, and your Facebook newsfeed are good outlets to find what’s trending.
  6. 6. 6 OHIO STATE UNIVERSITY EXTENSION Give your post a good title. • Include keywords that are “searchable”. • Include digital or interactive media in brackets. [INFOGRAPHIC] [VIDEO] [WEBINAR]
  7. 7. 7 OHIO STATE UNIVERSITY EXTENSION Keep the body of your post to less than 300 words. • Different generations consume online content differently, but they all agree that 300 words or less is the “sweet spot”. • Curated lists and bullet posts help reduce the size of your blog post and hold readers’ attention. • Consider breaking up an in-depth topic into a post series.
  8. 8. 8 OHIO STATE UNIVERSITY EXTENSION Include a quality image. • A quality image or photo MUST be included in each post. This makes your blog post not just more visually appealing, but more shareable online as well. • Use royalty-free images from recommended sources.
  9. 9. 9 OHIO STATE UNIVERSITY EXTENSION Include embedded links. • Embedded links take readers to more information and provide an opportunity to showcase your other posts, programs, etc. • Embedded link how-to video available on the Ed Tech blog.
  10. 10. 10 OHIO STATE UNIVERSITY EXTENSION Have a call to action at the end. • Point readers to additional resources, a program, your “About” Author page, local Facebook page, etc.
  11. 11. 11 OHIO STATE UNIVERSITY EXTENSION Think of ways to repurpose the content of your post.

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