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Take It 2 Make It: A public health campaign to address child obesity

Jamie Rauscher
Jamie Rauscher
Jamie RauscherMarketing & Communications professional

"Take It 2 Make It" is a hypothetical public health campaign designed to reduce the incidence of overweight and obese school aged children in Massachusetts by improving family eating behavior.

Take It 2 Make It: A public health campaign to address child obesity

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Take It 2 Make It:Promoting Family Prepared – Family Shared Meals,[object Object],Presenter: Worcester County Health Dept. (WCHD),[object Object],Background: (Trust for America’s Health),[object Object],Massachusetts 4th least obese state:  22% of adults,[object Object], Child obesity rate still high:  30% ,[object Object],Worcester County: Health rank = 9th of 14 counties,[object Object],(County Health Rankings)	,[object Object],Strengths:  Socially, economically stable			,[object Object],Weaknesses:  Poor nutrition behavior ,[object Object],Opportunities:  Corporate partners with mutual interests,[object Object],Threats:  Unhealthy food environment,[object Object],Jamie Rauscher - Health Com 781 Boston University,[object Object],8/22/10,[object Object],1,[object Object]
Take It 2 Make It: Promoting Family Prepared – Family Shared Meals,[object Object],Problem:  Poor Family Eating Habits,[object Object],Increased consumption  of  “away from home” foods ,[object Object],(Greenwood, Stanford)(Ayala),[object Object],Less time spent on food prep (Mancino, Newman),[object Object],Solution:  Promote Home Prepared, Family Meals,[object Object],Healthier food consumption (Fulkerson, Rydell, Kubik),[object Object],Lower prevalence of obesity (Gable, Chang, Krull)(Anderson, Whitaker),[object Object],Target Audience:  Mothers of School Age Children (6-11 yrs),[object Object],Food prep, meal planning done by women (Mancino, Newman),[object Object],Powerful influence (Fulkerson, Rydell, Kubik),[object Object],Parental influence greatest  at this age (Fulkerson, Story, Neumark-Szatainer),[object Object],Higher prevalence of overweight/obesity vs. other ages (Ogden, Carroll, Curtin),[object Object],Key Stakeholders:  ,[object Object],UMass Medical Center and other employers ,[object Object],Health care professionals and philanthropies,[object Object],8/22/10,[object Object],Jamie Rauscher - Health Com 781 Boston University,[object Object],2,[object Object]
Take It 2 Make It: Promoting Family Prepared – Family Shared Meals,[object Object],Theory of Reasoned Action (Schiavo),[object Object],Behavior =  strength of  person’s intention to engage in the behavior,[object Object],Make it easy to try, adopt and sustain new health behaviors,[object Object],The Take It 2 Make It Concept:,[object Object],If a mother intends to provide better food she is more likely to purchase, prepare high quality meals                                              ,[object Object],Create online social network to strengthen intentions,[object Object],Streamline meal planning, food purchasing,[object Object],WCHD develops weekly family meal ,[object Object],Grocery stores assemble ingredients, package for pick up,[object Object],Blog features (http://takeit2makeit.blogspot.com),[object Object],Discussion groups,[object Object],Instructional videos on cooking and health ,[object Object],Links to other helpful sites,[object Object],8/22/10,[object Object],Jamie Rauscher - Health Com 781 Boston University,[object Object],3,[object Object]
Take It 2 Make It:Promoting Family Prepared – Family Shared Meals,[object Object],Program Goal:  ,[object Object],Reduce the incidence of overweight /obese school age children by improving family eating behavior,[object Object],Behavioral Objectives:,[object Object],Increase fruit/vegetable consumption,[object Object],Reduce sweetened beverage consumption,[object Object],Increase number family prepared, family shared meals		,[object Object],Communication Objectives:,[object Object],Within one year increase number of families who:,[object Object],Understand impact of family food choices on child health,[object Object],Know how to prepare meals using fresh ingredients,[object Object],Have conversations with children about food choices ,[object Object],Communication Strategies:,[object Object],Create social & peer support network to leverage influence on child eating behavior,[object Object],Capitalize on interest of Gen X women in online media (Wright, Page),[object Object],8/22/10,[object Object],Jamie Rauscher - Health Com 781 Boston University,[object Object],4,[object Object]
Citations,[object Object],8/22/10,[object Object],Jamie Rauscher - Health Com 781 Boston University,[object Object],5,[object Object],Ayala, Guadalupe, et. al. "Away-from-home Food Intake and Risk for Obesity: Examining the Influence of Context." Obesity (December 2008): 1002-1008.,[object Object],County Health Rankings - Massachusetts. 2010. 31 July 2010 <http://www.countyhealthrankings.org/massachusetts>.,[object Object],Fulkerson, Jayne; Rydell, Sarah; Kubik, Martha Y. "Healthy Home Offerings via the Mealtime Environment (HOME): Feasibility, Acceptability, and Outcomes of a Pilot Study." Obesity (February 2010): S69-S74.,[object Object],Fulkerson, Jayne; Story, Mary; Neumark-Szatainer, Dianne "Family Meals: Perceptions of Benefits and Challenges among Parents of 8-10-Year_old Children." Journal of the American Dietetic Association (April 2008): 706- 709.,[object Object],Gable, Sara; Chang, Yting; Krull, Jennifer. "Television Watching and Frequency of Family Meals are Predictive of Overweight Onset and Persistence in a National Sample of School-Aged Children." Journal of the American Dietetic Association (January 2007): 53-61.,[object Object],Greenwood, Jessica; Stanford, Joseph B. "Preventing or Improving Obesity by Addressing Specific Eating Patterns." Journal of American Board of Family Medicine (March - April 2008): 135-140.,[object Object],Mancino, Lisa; Newman, Constance. Who Has Time to Cook? How Family Resources Influence Food Preparation. May 2007. 17 July 2010 <http://www.ers.usda.gov/publications/ERR40/err40.pdf>.,[object Object],Ogden, Cynthia L; Carroll, Margaret; Curtin, Lester. "Prevalence of High Body mass Index In US children and Adolescents, 2007-2008." JAMA (January 2010): 242-249.,[object Object],Schiavo, Renata. Health Communication. San Francisco: John Wiley, 2007.,[object Object],Trust for America's Health; Robert Wood Johnson Foundation. "F is for Fat 2010." June 2010. Trust for America's Health. 31 July 2010 <http://healthyamericans.org/reports/obesity2010/Obesity2010Report.pdf>.,[object Object],Wright, Susan;  Page, Elisa Camahort. "2009 Women and Social Media Study by BlogHer, iVillage and Compass Partners." 13 August 2010 <http://www.slideshare.net/LisaStone/2009-women-and-social-media-study-by-blogher-ivillage-and-compass-partners>.,[object Object]

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Take It 2 Make It: A public health campaign to address child obesity

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