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The Who, Why and How of   Accessibility for ROI
The Who, Why and How of   Accessibility for ROI
About Jamie + Lion
About Jamie + Lion
About Jamie + Lion๏ I am 21 Years old
About Jamie + Lion๏ I am 21 Years old๏ Speech can be difficult when stressed,   often resulting in non-verbal periods.
About Jamie + Lion๏ I am 21 Years old๏ Speech can be difficult when stressed,   often resulting in non-verbal periods.๏ Dia...
About Jamie + Lion๏ I am 21 Years old                         ๏ Lion is 13 Years Old๏ Speech can be difficult when stressed...
About Jamie + Lion๏ I am 21 Years old                         ๏ Lion is 13 Years Old๏ Speech can be difficult when stressed...
About Jamie + Lion๏ I am 21 Years old                         ๏ Lion is 13 Years Old๏ Speech can be difficult when stressed...
About Jamie + Lion๏ I am 21 Years old                         ๏ Lion is 13 Years Old๏ Speech can be difficult when stressed...
Accessibility for ROIWhy practice accessibility for ROI?     Who are Diverse users?How can we be more accessible?
Why practice accessibility for ROI?
Accessibility by The Numbers.Source: Vodafone, Many thanks, Kath Moonan
Accessibility by The Numbers.                                             ๏ in 2009 Vodafone commissioned a               ...
Accessibility by The Numbers.                                             ๏ in 2009 Vodafone commissioned a               ...
Accessibility by The Numbers.                                             ๏ in 2009 Vodafone commissioned a               ...
Accessibility by The Numbers.                                             ๏ in 2009 Vodafone commissioned a               ...
Accessibility by The Numbers.                                             ๏ in 2009 Vodafone commissioned a               ...
Another Set of Numberssource: http://www.microsoft.com/enable/research/
Another Set of Numbers                                                In the USA:source: http://www.microsoft.com/enable/r...
Another Set of Numbers                                                In the USA:                                         ...
Another Set of Numbers                                                In the USA:                                         ...
Another Set of Numbers                                                In the USA:                                         ...
Another Set of Numbers                                                In the USA:                                         ...
Another Set of Numbers                                                In the USA:                                         ...
Where is this going?source: http://www.statistics.gov.uk/cci/nugget.asp?id=949
Where is this going?                                                   UK & EU have ageing populations:source: http://www....
Where is this going?                                                   UK & EU have ageing populations:                   ...
Where is this going?                                                   UK & EU have ageing populations:                   ...
Where is this going?                                                   UK & EU have ageing populations:                   ...
Accessibility for ROIWhy practice accessibility for ROI?     Who are Diverse users?How can we be more accessible?
Who are Diverse Users?
Physical (Temporary and Permanent)
Physical (Temporary and Permanent)                 ๏ Some Physical Reasons for                   difficulties:
Physical (Temporary and Permanent)                 ๏ Some Physical Reasons for                    difficulties:            ...
Physical (Temporary and Permanent)                 ๏ Some Physical Reasons for                    difficulties:            ...
Physical (Temporary and Permanent)                 ๏ Some Physical Reasons for                    difficulties:            ...
Physical (Temporary and Permanent)                 ๏ Some Physical Reasons for                    difficulties:            ...
Mild Disabilities
Mild Disabilities          ๏ Dyslexia
Mild Disabilities          ๏ Dyslexia          ๏ Mild Vision & Hearing
Mild Disabilities          ๏ Dyslexia          ๏ Mild Vision & Hearing          ๏ Forgetting your glasses
Mild Disabilities          ๏ Dyslexia          ๏ Mild Vision & Hearing          ๏ Forgetting your glasses          ๏ May n...
Mild Disabilities          ๏ Dyslexia          ๏ Mild Vision & Hearing          ๏ Forgetting your glasses          ๏ May n...
Cognitive
Cognitive๏ Conditions such as Autism, Downs  and MS etc.
Cognitive๏ Conditions such as Autism, Downs  and MS etc.๏ Tired people
Cognitive๏ Conditions such as Autism, Downs   and MS etc.๏ Tired people๏ People in rush
Cognitive๏ Conditions such as Autism, Downs   and MS etc.๏ Tired people๏ People in rush๏ Non native language / culture
Accessibility for ROIWhy practice accessibility for ROI?     Who are Diverse users?How can we be more accessible?
How can we be more accessible?
Common Pitfalls: General
Common Pitfalls: General                 ๏ Contrast (Look in the WCAG)
Common Pitfalls: General                 ๏ Contrast (Look in the WCAG)                 ๏ Use of language
Common Pitfalls: General                 ๏ Contrast (Look in the WCAG)                 ๏ Use of language                  ...
Common Pitfalls: General                 ๏ Contrast (Look in the WCAG)                 ๏ Use of language                  ...
Common Pitfalls: General                 ๏ Contrast (Look in the WCAG)                 ๏ Use of language                  ...
Common Pitfalls: General                 ๏ Contrast (Look in the WCAG)                 ๏ Use of language                  ...
Common Pitfalls: Interaction
Common Pitfalls: Interaction                   ๏ Allow animations to be paused
Common Pitfalls: Interaction                   ๏ Allow animations to be paused                   ๏ Consider time limits fo...
Common Pitfalls: Interaction                   ๏ Allow animations to be paused                   ๏ Consider time limits fo...
Common Pitfalls: Carts
Common Pitfalls: Carts                 ๏ Avoid Spot the Difference
Common Pitfalls: Carts                 ๏ Avoid Spot the Difference
Common Pitfalls: Carts                 ๏ Avoid Spot the Difference
Common Pitfalls: Carts                 ๏ Avoid Spot the Difference                 ๏ Clearly Explain Process (many issues ...
Common Pitfalls: Carts                 ๏ Avoid Spot the Difference                 ๏ Clearly Explain Process (many issues ...
Common Pitfalls: Carts                 ๏ Avoid Spot the Difference                 ๏ Clearly Explain Process (many issues ...
Common Pitfalls: Carts                 ๏ Avoid Spot the Difference                 ๏ Clearly Explain Process (many issues ...
Common Pitfalls: Carts                 ๏ Avoid Spot the Difference                 ๏ Clearly Explain Process (many issues ...
Where to go now: Resources
Where to go now: Resources                Things start doing today:
Where to go now: Resources                Things start doing today:                ๏ Invite Diverse users to your testing ...
Where to go now: Resources                Things start doing today:                ๏ Invite Diverse users to your testing ...
Where to go now: Resources                Things start doing today:                ๏ Invite Diverse users to your testing ...
Where to go now: Resources Online Resources:   Things start doing today:                     ๏ Invite Diverse users to you...
Where to go now: Resources Online Resources:              Things start doing today: http://simplyaccessible.com/   ๏ Invit...
Where to go now: Resources Online Resources:              Things start doing today: http://simplyaccessible.com/   ๏ Invit...
Where to go now: Resources Online Resources:                          Things start doing today: http://simplyaccessible.co...
Where to go now: Resources Online Resources:                          Things start doing today: http://simplyaccessible.co...
Where to go now: Resources Online Resources:                            Things start doing today: http://simplyaccessible....
Where to go now: Resources Online Resources:                            Things start doing today: http://simplyaccessible....
Thanks For Listening  Any Questions? or Feedback?
Thanks For Listening  Any Questions? or Feedback?
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Accessibility for ROI

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Accsessbility is about far more than screen readers and technical guidelines. In undertsanding diverse users we can improve the ROI of our projects while gaining a competitive advantage and unlocking new markets.

This presentation looks at Why, Who and How of accsessbility for ROI. The Why of accessibility looks at the business case for diverse users. The who of accessibility looks at the people behind the stats and the how of accessibility gives practical advice on enabling diverse users to purchase your products or services.

Published in: Technology, Business

Accessibility for ROI

  1. 1. The Who, Why and How of Accessibility for ROI
  2. 2. The Who, Why and How of Accessibility for ROI
  3. 3. About Jamie + Lion
  4. 4. About Jamie + Lion
  5. 5. About Jamie + Lion๏ I am 21 Years old
  6. 6. About Jamie + Lion๏ I am 21 Years old๏ Speech can be difficult when stressed, often resulting in non-verbal periods.
  7. 7. About Jamie + Lion๏ I am 21 Years old๏ Speech can be difficult when stressed, often resulting in non-verbal periods.๏ Diagnosed with Aspergers / HFA at 4 and 16
  8. 8. About Jamie + Lion๏ I am 21 Years old ๏ Lion is 13 Years Old๏ Speech can be difficult when stressed, often resulting in non-verbal periods.๏ Diagnosed with Aspergers / HFA at 4 and 16
  9. 9. About Jamie + Lion๏ I am 21 Years old ๏ Lion is 13 Years Old๏ Speech can be difficult when stressed, ๏ Never Leaves my side often resulting in non-verbal periods.๏ Diagnosed with Aspergers / HFA at 4 and 16
  10. 10. About Jamie + Lion๏ I am 21 Years old ๏ Lion is 13 Years Old๏ Speech can be difficult when stressed, ๏ Never Leaves my side often resulting in non-verbal periods. ๏ Obsessed with Antelope and Smarties๏ Diagnosed with Aspergers / HFA at 4 and 16
  11. 11. About Jamie + Lion๏ I am 21 Years old ๏ Lion is 13 Years Old๏ Speech can be difficult when stressed, ๏ Never Leaves my side often resulting in non-verbal periods. ๏ Obsessed with Antelope and Smarties๏ Diagnosed with Aspergers / HFA at 4 and 16 ๏ Helps me with Communication + Stress
  12. 12. Accessibility for ROIWhy practice accessibility for ROI? Who are Diverse users?How can we be more accessible?
  13. 13. Why practice accessibility for ROI?
  14. 14. Accessibility by The Numbers.Source: Vodafone, Many thanks, Kath Moonan
  15. 15. Accessibility by The Numbers. ๏ in 2009 Vodafone commissioned a study to find out the size of the market for assistive and inclusive handsets it covered 19 countries and 1.76bn Users!Source: Vodafone, Many thanks, Kath Moonan
  16. 16. Accessibility by The Numbers. ๏ in 2009 Vodafone commissioned a study to find out the size of the market for assistive and inclusive handsets it covered 19 countries and 1.76bn Users! ๏ 30 Million Severe DisabilitiesSource: Vodafone, Many thanks, Kath Moonan
  17. 17. Accessibility by The Numbers. ๏ in 2009 Vodafone commissioned a study to find out the size of the market for assistive and inclusive handsets it covered 19 countries and 1.76bn Users! ๏ 30 Million Severe Disabilities ๏ 136 Million (Moderate & Mild) ImpairmentsSource: Vodafone, Many thanks, Kath Moonan
  18. 18. Accessibility by The Numbers. ๏ in 2009 Vodafone commissioned a study to find out the size of the market for assistive and inclusive handsets it covered 19 countries and 1.76bn Users! ๏ 30 Million Severe Disabilities ๏ 136 Million (Moderate & Mild) Impairments ๏ A total of 720 million* people are likely to have difficulty using mainstream handsets.Source: Vodafone, Many thanks, Kath Moonan
  19. 19. Accessibility by The Numbers. ๏ in 2009 Vodafone commissioned a study to find out the size of the market for assistive and inclusive handsets it covered 19 countries and 1.76bn Users! ๏ 30 Million Severe Disabilities ๏ 136 Million (Moderate & Mild) Impairments ๏ A total of 720 million* people are likely to have difficulty using mainstream handsets. * This includes older users, temporary impairments and environmental factorsSource: Vodafone, Many thanks, Kath Moonan
  20. 20. Another Set of Numberssource: http://www.microsoft.com/enable/research/
  21. 21. Another Set of Numbers In the USA:source: http://www.microsoft.com/enable/research/
  22. 22. Another Set of Numbers In the USA: ๏ 1 In 4 has a vision difficultysource: http://www.microsoft.com/enable/research/
  23. 23. Another Set of Numbers In the USA: ๏ 1 In 4 has a vision difficulty ๏ 1 in 4 has dexterity difficultysource: http://www.microsoft.com/enable/research/
  24. 24. Another Set of Numbers In the USA: ๏ 1 In 4 has a vision difficulty ๏ 1 in 4 has dexterity difficulty ๏ 1 in 5 has a hearing difficulty.source: http://www.microsoft.com/enable/research/
  25. 25. Another Set of Numbers In the USA: ๏ 1 In 4 has a vision difficulty ๏ 1 in 4 has dexterity difficulty ๏ 1 in 5 has a hearing difficulty. ๏ 57% of users are likely or very likely to benefit from Assistive Technologysource: http://www.microsoft.com/enable/research/
  26. 26. Another Set of Numbers In the USA: ๏ 1 In 4 has a vision difficulty ๏ 1 in 4 has dexterity difficulty ๏ 1 in 5 has a hearing difficulty. ๏ 57% of users are likely or very likely to benefit from Assistive Technology ๏ 44% of users Use some form of assistive technology.source: http://www.microsoft.com/enable/research/
  27. 27. Where is this going?source: http://www.statistics.gov.uk/cci/nugget.asp?id=949
  28. 28. Where is this going? UK & EU have ageing populations:source: http://www.statistics.gov.uk/cci/nugget.asp?id=949
  29. 29. Where is this going? UK & EU have ageing populations: ๏ 1.4 Million over 85 Todaysource: http://www.statistics.gov.uk/cci/nugget.asp?id=949
  30. 30. Where is this going? UK & EU have ageing populations: ๏ 1.4 Million over 85 Today ๏ 25% of brits over 64 in the next 20 Yearssource: http://www.statistics.gov.uk/cci/nugget.asp?id=949
  31. 31. Where is this going? UK & EU have ageing populations: ๏ 1.4 Million over 85 Today ๏ 25% of brits over 64 in the next 20 Years ๏ Selfish Factor: we all age.source: http://www.statistics.gov.uk/cci/nugget.asp?id=949
  32. 32. Accessibility for ROIWhy practice accessibility for ROI? Who are Diverse users?How can we be more accessible?
  33. 33. Who are Diverse Users?
  34. 34. Physical (Temporary and Permanent)
  35. 35. Physical (Temporary and Permanent) ๏ Some Physical Reasons for difficulties:
  36. 36. Physical (Temporary and Permanent) ๏ Some Physical Reasons for difficulties: ๏ Multiple Sclerosis
  37. 37. Physical (Temporary and Permanent) ๏ Some Physical Reasons for difficulties: ๏ Multiple Sclerosis ๏ Broken Arms / Wrists
  38. 38. Physical (Temporary and Permanent) ๏ Some Physical Reasons for difficulties: ๏ Multiple Sclerosis ๏ Broken Arms / Wrists ๏ Control & Movement
  39. 39. Physical (Temporary and Permanent) ๏ Some Physical Reasons for difficulties: ๏ Multiple Sclerosis ๏ Broken Arms / Wrists ๏ Control & Movement ๏ Blind / Deaf
  40. 40. Mild Disabilities
  41. 41. Mild Disabilities ๏ Dyslexia
  42. 42. Mild Disabilities ๏ Dyslexia ๏ Mild Vision & Hearing
  43. 43. Mild Disabilities ๏ Dyslexia ๏ Mild Vision & Hearing ๏ Forgetting your glasses
  44. 44. Mild Disabilities ๏ Dyslexia ๏ Mild Vision & Hearing ๏ Forgetting your glasses ๏ May not class themselves as disabled
  45. 45. Mild Disabilities ๏ Dyslexia ๏ Mild Vision & Hearing ๏ Forgetting your glasses ๏ May not class themselves as disabled ๏ Could be temporary or permanent.
  46. 46. Cognitive
  47. 47. Cognitive๏ Conditions such as Autism, Downs and MS etc.
  48. 48. Cognitive๏ Conditions such as Autism, Downs and MS etc.๏ Tired people
  49. 49. Cognitive๏ Conditions such as Autism, Downs and MS etc.๏ Tired people๏ People in rush
  50. 50. Cognitive๏ Conditions such as Autism, Downs and MS etc.๏ Tired people๏ People in rush๏ Non native language / culture
  51. 51. Accessibility for ROIWhy practice accessibility for ROI? Who are Diverse users?How can we be more accessible?
  52. 52. How can we be more accessible?
  53. 53. Common Pitfalls: General
  54. 54. Common Pitfalls: General ๏ Contrast (Look in the WCAG)
  55. 55. Common Pitfalls: General ๏ Contrast (Look in the WCAG) ๏ Use of language
  56. 56. Common Pitfalls: General ๏ Contrast (Look in the WCAG) ๏ Use of language ๏ Clear
  57. 57. Common Pitfalls: General ๏ Contrast (Look in the WCAG) ๏ Use of language ๏ Clear ๏ Avoid Metaphors or literal statements
  58. 58. Common Pitfalls: General ๏ Contrast (Look in the WCAG) ๏ Use of language ๏ Clear ๏ Avoid Metaphors or literal statements ๏ Define your Terms (example Jelly!)
  59. 59. Common Pitfalls: General ๏ Contrast (Look in the WCAG) ๏ Use of language ๏ Clear ๏ Avoid Metaphors or literal statements ๏ Define your Terms (example Jelly!) ๏ Check Keyboard accessibility of thickboxs etc.
  60. 60. Common Pitfalls: Interaction
  61. 61. Common Pitfalls: Interaction ๏ Allow animations to be paused
  62. 62. Common Pitfalls: Interaction ๏ Allow animations to be paused ๏ Consider time limits for action, for example clicking links on sliders. Pause animations on hover.
  63. 63. Common Pitfalls: Interaction ๏ Allow animations to be paused ๏ Consider time limits for action, for example clicking links on sliders. Pause animations on hover. ๏ Make links, look like links,
  64. 64. Common Pitfalls: Carts
  65. 65. Common Pitfalls: Carts ๏ Avoid Spot the Difference
  66. 66. Common Pitfalls: Carts ๏ Avoid Spot the Difference
  67. 67. Common Pitfalls: Carts ๏ Avoid Spot the Difference
  68. 68. Common Pitfalls: Carts ๏ Avoid Spot the Difference ๏ Clearly Explain Process (many issues with inline payments)
  69. 69. Common Pitfalls: Carts ๏ Avoid Spot the Difference ๏ Clearly Explain Process (many issues with inline payments) ๏ Warn about Verified By Visa etc before the window appears.
  70. 70. Common Pitfalls: Carts ๏ Avoid Spot the Difference ๏ Clearly Explain Process (many issues with inline payments) ๏ Warn about Verified By Visa etc before the window appears. ๏ Use direct commands
  71. 71. Common Pitfalls: Carts ๏ Avoid Spot the Difference ๏ Clearly Explain Process (many issues with inline payments) ๏ Warn about Verified By Visa etc before the window appears. ๏ Use direct commands ๏ Visually mark offers & discounts while in the basket.
  72. 72. Common Pitfalls: Carts ๏ Avoid Spot the Difference ๏ Clearly Explain Process (many issues with inline payments) ๏ Warn about Verified By Visa etc before the window appears. ๏ Use direct commands ๏ Visually mark offers & discounts while in the basket. ๏ Use flags carefully (EU & France)
  73. 73. Where to go now: Resources
  74. 74. Where to go now: Resources Things start doing today:
  75. 75. Where to go now: Resources Things start doing today: ๏ Invite Diverse users to your testing (starting with Mild Impairments Dyslexic / Low Vision / Colour Blindness)
  76. 76. Where to go now: Resources Things start doing today: ๏ Invite Diverse users to your testing (starting with Mild Impairments Dyslexic / Low Vision / Colour Blindness) ๏ Use a contrast Checker!
  77. 77. Where to go now: Resources Things start doing today: ๏ Invite Diverse users to your testing (starting with Mild Impairments Dyslexic / Low Vision / Colour Blindness) ๏ Use a contrast Checker! ๏ Think about diverse users early, don’t leave it till the end!
  78. 78. Where to go now: Resources Online Resources: Things start doing today: ๏ Invite Diverse users to your testing (starting with Mild Impairments Dyslexic / Low Vision / Colour Blindness) ๏ Use a contrast Checker! ๏ Think about diverse users early, don’t leave it till the end!
  79. 79. Where to go now: Resources Online Resources: Things start doing today: http://simplyaccessible.com/ ๏ Invite Diverse users to your testing (starting with Mild Impairments Dyslexic / Low Vision / Colour Blindness) ๏ Use a contrast Checker! ๏ Think about diverse users early, don’t leave it till the end!
  80. 80. Where to go now: Resources Online Resources: Things start doing today: http://simplyaccessible.com/ ๏ Invite Diverse users to your testing (starting with Mild Impairments http://www.nomensa.com/ Dyslexic / Low Vision / Colour Blindness) ๏ Use a contrast Checker! ๏ Think about diverse users early, don’t leave it till the end!
  81. 81. Where to go now: Resources Online Resources: Things start doing today: http://simplyaccessible.com/ ๏ Invite Diverse users to your testing (starting with Mild Impairments http://www.nomensa.com/ Dyslexic / Low Vision / Colour Blindness) http://www.uiaccess.com/accessucd/ (Just Ask) ๏ Use a contrast Checker! ๏ Think about diverse users early, don’t leave it till the end!
  82. 82. Where to go now: Resources Online Resources: Things start doing today: http://simplyaccessible.com/ ๏ Invite Diverse users to your testing (starting with Mild Impairments http://www.nomensa.com/ Dyslexic / Low Vision / Colour Blindness) http://www.uiaccess.com/accessucd/ (Just Ask) ๏ Use a contrast Checker! http://wave.webaim.org/toolbar ๏ Think about diverse users early, don’t leave it till the end!
  83. 83. Where to go now: Resources Online Resources: Things start doing today: http://simplyaccessible.com/ ๏ Invite Diverse users to your testing (starting with Mild Impairments http://www.nomensa.com/ Dyslexic / Low Vision / Colour Blindness) http://www.uiaccess.com/accessucd/ (Just Ask) ๏ Use a contrast Checker! http://wave.webaim.org/toolbar ๏ Think about diverse users early, don’t leave it till the end! http://snook.ca/technical/colour_contrast/ colour.html
  84. 84. Where to go now: Resources Online Resources: Things start doing today: http://simplyaccessible.com/ ๏ Invite Diverse users to your testing (starting with Mild Impairments http://www.nomensa.com/ Dyslexic / Low Vision / Colour Blindness) http://www.uiaccess.com/accessucd/ (Just Ask) ๏ Use a contrast Checker! http://wave.webaim.org/toolbar ๏ Think about diverse users early, don’t leave it till the end! http://snook.ca/technical/colour_contrast/ colour.html http://shop.bsigroup.com/ProductDetail/? pid=000000000030180388
  85. 85. Thanks For Listening Any Questions? or Feedback?
  86. 86. Thanks For Listening Any Questions? or Feedback?

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