How effective is the combination of your
main product and ancillary texts?
Each advertisement include an image of a featured dog from
the documentary, I chose to include this dog because its very
cute and extremely photogenic. It will immediately grab the
attention of the passing by audience and entrance them to
read the rest of the advertisement and become more and
more interested in it.
Our photogenic dog
Each of our advertisements also includes an Twitter and
Facebook icon to show that there are sites on each of these
social media websites that has a link to our documentary. The
use of a hashtag also encourages our audience to tweet about
the documentary and promotes the use of the tag
#Dogumentary. This shows how easy it is to spread the word
quickly and we will see if it pays off.
On each of the billboards it shows the date, channel and time
of the screening on TV's. This will help the audience to make
sure they have this time space free so that they'll make sure
to watch it. With the combination of these three attracting
audience aspects I'm sure it'll work out very well in the long