• Cosmo Jarvis :
• Born in 1990 in Ridgewood, New Jersey,
• Solo artist known for his “different” lyrics and catchy
• Recently Toured with Reverend and the makers,
Recently supported Muse.
• Studio album out 2nd Nov 135631 My space views.
• Entertain the target audience
• Create memorable video
Establish a new brand image for this upcoming
• To create a memorable act we need connotations of poor hygiene, stalker
like behaviour etc…
Our artist will be classed as someone the audience shouldn’t take
serious. A Joker, and comical act.
Someone that will produce a studio album for fun rather than sales.
This lessens our target audience but helps make it more specific.
Location is vital for our video. We have chosen the
main characters bedroom for the introduction.
This will be a complete tip and unhygienic
connoting that “tramp” environment.
Other shots will be around local parks where the
main character essentially stalks the girl.
• University students/ teenagers 15-24.
• (Cheap Gigs)
• Enjoy a relaxed lifestyle
• Indie music.
• Mixed Gender – mainly men
• Middle – class -
• Fun quirky young cast
• “lazy” “unhygienic” and generally repulsive main character who
stalks the girl he wants.
• influenced by include “Wheatus – Teenage Dirtbag.
Illustrating the video : Show the meaning of lyrics
Camera movement: watching the performers.
Repeatability needs to be created, we will cut between narrative and the actual
• The weather – very unreliable
• needs to be dry (lighting)
Possibility of the casts’ health / illness
• Camera availability