Mels Song
Who
?
Purpose Audience
www.cosmojarvis.com
Problems?Style…
Who?
• Cosmo Jarvis :
• Born in 1990 in Ridgewood, New Jersey,
• Solo artist known for his “different” lyrics and catchy
b...
Purpose
• Entertain the target audience
• Create memorable video
Establish a new brand image for this upcoming
artist.
How?
• To create a memorable act we need connotations of poor hygiene, stalker
like behaviour etc…
Our artist will be clas...
Audience
• University students/ teenagers 15-24.
• (Cheap Gigs)
• Enjoy a relaxed lifestyle
• Indie music.
• Mixed Gender ...
Style
• Fun quirky young cast
• “lazy” “unhygienic” and generally repulsive main character who
stalks the girl he wants.
•...
Problems
• The weather – very unreliable
• needs to be dry (lighting)
Possibility of the casts’ health / illness
etc
• Cam...
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Media Cioursework

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Media Cioursework

  1. 1. Mels Song Who ? Purpose Audience www.cosmojarvis.com Problems?Style…
  2. 2. Who? • Cosmo Jarvis : • Born in 1990 in Ridgewood, New Jersey, • Solo artist known for his “different” lyrics and catchy beats. • Recently Toured with Reverend and the makers, Recently supported Muse. • Studio album out 2nd Nov 135631 My space views.
  3. 3. Purpose • Entertain the target audience • Create memorable video Establish a new brand image for this upcoming artist.
  4. 4. How? • To create a memorable act we need connotations of poor hygiene, stalker like behaviour etc… Our artist will be classed as someone the audience shouldn’t take serious. A Joker, and comical act. Someone that will produce a studio album for fun rather than sales. This lessens our target audience but helps make it more specific. Location: Location is vital for our video. We have chosen the main characters bedroom for the introduction. This will be a complete tip and unhygienic connoting that “tramp” environment. Other shots will be around local parks where the main character essentially stalks the girl.
  5. 5. Audience • University students/ teenagers 15-24. • (Cheap Gigs) • Enjoy a relaxed lifestyle • Indie music. • Mixed Gender – mainly men • Middle – class -
  6. 6. Style • Fun quirky young cast • “lazy” “unhygienic” and generally repulsive main character who stalks the girl he wants. • influenced by include “Wheatus – Teenage Dirtbag. http://www.youtube.com/watch?v=8jJWQkVgDs 4 Illustrating the video : Show the meaning of lyrics Camera movement: watching the performers. Repeatability needs to be created, we will cut between narrative and the actual performer singing.
  7. 7. Problems • The weather – very unreliable • needs to be dry (lighting) Possibility of the casts’ health / illness etc • Camera availability

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