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What is a Next Best Action Pilot?

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A next best action pilot delivers data-driven marketing decisions directly into the customer journey. Using real-world examples, learn how you can maximize Customer Lifetime Value while providing a decision-centric, continuous improvement business architecture. Our proven decisions-first approach delivers the 5 elements of a powerful next best action platform: decision model, business rules, marketing analytics, impact analysis and continuous improvement.

In large organizations with many stakeholders, our Global 500 clients have great success with a Next Best Action Pilot. The pilot demonstrates the value proposition to the business stakeholders, the analytic opportunities to the data science team and the technical agility and robustness to the IT team. A pilot is live in 8-10 weeks and readily extends to production and deployment – it’s not a throw away. Because the decision model defines data sources, technology choices and priority, next steps are clearly defined for all stakeholders.

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What is a Next Best Action Pilot?

  1. 1. @jamet123 #decisionmgt © 2018 Decision Management Solutions 1 What is a Next Best Action Pilot? ▶Demonstrate the value of Next Best Action ▶Engage all your stakeholders ▶Identify and prove the technology involved ▶Develop a plan for implementation
  2. 2. @jamet123 #decisionmgt © 2018 Decision Management Solutions What is a Next Best Action Pilot? A Decision Management Solutions Express Webinar
  3. 3. @jamet123 #decisionmgt © 2018 Decision Management Solutions 3 Your Goals ▶Demonstrate the value of Next Best Action ▶Engage all your stakeholders ▶Identify and prove the technology involved ▶Develop a plan for implementation
  4. 4. @jamet123 #decisionmgt © 2018 Decision Management Solutions 4 This Webinar Will Help You ▶Build a shared vision at your company ▶See the steps that have helped others succeed
  5. 5. @jamet123 #decisionmgt © 2018 Decision Management Solutions 5 A Pilot Is Key To Next Best Action Success ▶Engages business stakeholders ▶Demonstrates value to technical stakeholders ▶Creates a believable future state ▶Proves transparency, agility and control upgrade ▶Readily extends to production - not a throw away
  6. 6. @jamet123 #decisionmgt © 2018 Decision Management Solutions 6 Develop a decision model Develop rules and analytics Deliver a working service Deliver decision-centric dashboard Next Best Action Pilot Plan
  7. 7. @jamet123 #decisionmgt © 2018 Decision Management Solutions 7 For a Successful Pilot Deliver These 5 Critical Elements Decision Model Business Rules Marketing Analytics Impact Analysis Continuous Improvement
  8. 8. @jamet123 #decisionmgt © 2018 Decision Management Solutions 8 Engage Business Stakeholders ▶Decision Modeling is ▶Rapid ▶Engaging ▶Enlightening ▶Open ▶And business stakeholders love it!
  9. 9. @jamet123 #decisionmgt © 2018 Decision Management Solutions 9 Demonstrate Technical Value ▶Persuade IT ▶Control ▶Integration ▶Persuade Analytics ▶Operationalization ▶Deployment options
  10. 10. @jamet123 #decisionmgt © 2018 Decision Management Solutions 10 Show Future Operational Environment ▶From ▶One-Time Change ▶Deployment Risk ▶Lack of Control ▶To ▶Continuous Improvement ▶Incremental Change ▶Impact Analysis First
  11. 11. @jamet123 #decisionmgt © 2018 Decision Management Solutions 11 Prove Transparency, Agility, Control ▶Help The Business ▶See decisions made ▶Determine business impact ▶Propose rule changes ▶Test and validate changes ▶Simulate impact ▶Make Changes
  12. 12. @jamet123 #decisionmgt © 2018 Decision Management Solutions 12 Define A Path To Production ▶Reuse pilot components ▶Clear next steps ▶Complete the model ▶Integrate with production data ▶Test and learn ▶Agile, iterative development
  13. 13. @jamet123 #decisionmgt © 2018 Decision Management Solutions 13 External Data Big Data Business Rules Continuous Improvement ▶Customers use multiple channels ▶A common service suggests actions ▶Using business rules and analytics/AI in combination ▶These are continuously improved ▶Managed by a decision model ▶Automated with business rules ▶Embedding analytics, AI Analytics and AI The Destination: Next Best Action Across All Channels
  14. 14. @jamet123 #decisionmgt © 2018 Decision Management Solutions 14 SUMMARY ▶Benefits ▶Engages business stakeholders ▶Demonstrates value to technical stakeholders ▶Creates a believable future state for the organization ▶Proves transparency, agility and control can be improved ▶Readily extends to production - not a throw away ▶Schedule ▶10-12 week project Decision Modeling Business Rules Marketing Analytics Impact Analysis Continuous Improvement
  15. 15. @jamet123 #decisionmgt © 2018 Decision Management Solutions 15 Thank You ▶More resources for success with Customer Next Best Action ▶http://bit.ly/DMSCNBA Decision Management Solutions works with clients to improve their business by applying business rules & analytic technology to automate & improve decisions. We can help you pilot a custom next best action solution for your business.
  16. 16. @jamet123 #decisionmgt © 2018 Decision Management Solutions 16 Your Questions ▶ James Taylor, CEO ▶ james@decisionmanagementsolutions.com ▶ +1 650 400 3029 ▶ @jamet123

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