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The Mobile Enterprise: Driving the Need for Better Decisions & Smarter Processes

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The consumerization of technology in enterprises, increasingly mobile employees and the demands of more social, mobile and connected consumers are putting increased pressure on enterprises. Adopting mobile management and development technologies is part of the solution, allowing organizations to develop new interfaces and to manage the range of devices connecting to their systems. However the back-end systems supporting these mobile devices must also change. Because mobile users need answers not data, because the systems they access must personalize their response based on user and location, because these responses must be real-time and yet also analytic, mobile forces a new kind of back end system to be developed – one that makes better decisions and drives smarter processes. Decision Management is central to delivering such systems.
A presentation from IMPACT 2014

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The Mobile Enterprise: Driving the Need for Better Decisions & Smarter Processes

  1. 1. The Mobile Enterprise Driving the Need for Better Decisions & Smarter Processes James Taylor CEO, Decision Management Solutions Session: 2798
  2. 2. Your Presenter – James Taylor CEO of Decision Management Solutions We work with clients to improve their business by applying analytic technology to automate & improve decisions I have spent the last 11years championing Decision Management and developing Decision Management Systems 2©2014 Decision Management Solutions
  3. 3. 1.5B smart phone subscribers 50% of mobile users using smart phones 35% of organizations expecting more than 20% mobile workers by 2017 Smart phones will be the primary enabler of shopping engagement Mobile more important than online banking, branches,ATMs 80% expect mobile experience to be better than store experience 85% expect it to be better than the web experience 70% of Gartner 2013 CIO survey believe mobile will be disruptive for the next 10 years 81% of IBM Institute for BusinessValue study say mobile is fundamentally changing way they do business 3©2014 Decision Management Solutions
  4. 4. 4©2014 Decision Management Solutions Enterprises are being pressured By consumers… … and by employees
  5. 5. 5©2014 Decision Management Solutions Security Device Management App Management Mobile Development Location Awareness Usage Analytics Just the Ante!
  6. 6. Agenda New Requirements An Old Backend A New Backend Getting There 6©2014 Decision Management Solutions
  7. 7. New Requirements
  8. 8. Localization matters Personalization matters 8©2014 Decision Management Solutions
  9. 9. 9©2014 Decision Management Solutions Form factor matters Convenience matters Obviousness matters
  10. 10. 10©2014 Decision Management Solutions Mobile users need real-time responses, all the time
  11. 11. 11©2014 Decision Management Solutions Mobile contributes to big data … but must also benefit from it
  12. 12. 12©2014 Decision Management Solutions New Requirements … … but no new back-end systems
  13. 13. Old Backend
  14. 14. ©2014 Decision Management Solutions 14 Current Backend Is Inadequate Mindlessly consistent No localization No geo-awareness No user-centricity
  15. 15. ©2014 Decision Management Solutions 15 Current Backend Is Inadequate They assume an office Where users can consult the policies and regulations that constrain them
  16. 16. They wait for a human interaction They don’t act on your behalf ©2014 Decision Management Solutions 16 Current Backend Is Inadequate
  17. 17. ©2014 Decision Management Solutions 17 Current Backend Is Inadequate They present data Often lots of data But is more better?
  18. 18. ©2014 Decision Management Solutions 18 Decisions Drive Better Mobile Apps
  19. 19. New Backend
  20. 20. Enterprise Applications, Mobilized Which supplier? Who’s in good standing? Pricing? When do we need it? 20©2014 Decision Management Solutions
  21. 21. ©2014 Decision Management Solutions 21 Decisions Drive Mobile Excellence Decide which suppliers are in good standing Decide which one is likely to be best Guided Convenient Personalized Localized Data-driven
  22. 22. A New Backend 22©2014 Decision Management Solutions Decision Service Business Rules Predictive Analytics
  23. 23. Getting There
  24. 24. 3 Stages to Better Mobile Apps Identify the decisions that are most important to your mobile apps Design and build independent decision services to automate these decisions Create a “closed loop” to measure results and drive improvement 24©2014 Decision Management Solutions The 3 Stages of Decision Management
  25. 25. 25©2014 Decision Management Solutions Decision Requirements Discover and model the decisions that drive your mobile apps
  26. 26. 26©2014 Decision Management Solutions Performance Management Enterprise Platform Data Infrastructure Decision Analysis Decision Service Business Rules Predictive Analytics Decision Services Add Decision Services to your Enterprise Platform
  27. 27. 27©2014 Decision Management Solutions Performance Management Enterprise Platform Data Infrastructure Decision Service Decision AnalysisBusiness Rules Predictive Analytics Business Rules Policies Regulations Best Practices Preferences Location Identity
  28. 28. 28©2014 Decision Management Solutions Performance Management Enterprise Platform Data Infrastructure Decision Service Decision AnalysisPredictive Analytics Business Rules Predictive Analytics Risk Fraud Propensity Demand
  29. 29. 29©2014 Decision Management Solutions Decision Management Systems Business Rules Predictive Analytics External Data Big Data
  30. 30. Identify the decisions that are most important to your mobile apps Design and build independent decision services to automate these decisions Create a “closed loop” to measure results and drive improvement Decision Management Adds Decision Making Power to your existing systems Powering the mobile apps you need
  31. 31. Questions?
  32. 32. Takeaways
  33. 33. Excellence in mobile requires systems that make decisions
  34. 34. Thank You JamesTaylor, CEO james@decisionmanagementsolutions.com More on Mobile and Decision Management at decisionmangementsolutions.com/mobile

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