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Redesign your business for the big-data driven, social and mobile consumer. This presentation uses a case study approach. It introduces a company trying to build capabilities to handle a growing consumer business. The company has challenges in trying to synchronize initiatives across Marketing, Sales, Product Management, Operations, Accounting and Technology. The presentation describes how Decision Management approaches, tools and technology helped the Company develop a common model to sync up the initiatives with Company goals on its way towards implementation.
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