Simplify BPM with Decision Management

1. BPMN and DMN: Simplify BPM with Decision ManagementJamesTaylor, CEO

2. ©2010-2014 Decision Management Solutions 2 James Taylor CEO of Decision Management Solutions We work with clients to improve their business by applying business rules and analytic technology to automate & improve decisions. I have spent the last 11 years championing Decision Management and developing Decision Management Systems.

5. The benefits of simplifying business processes

6. Making the right decision at the start of the call turns long, costly processes into straightforward, customer-pleasing interactions. ©2010-2014 Decision Management Solutions 6 Fortune 20 Call Center

7. Immediately identifying which claims should be fast tracked, which referred for fraud investigation and which reviewed by a claims adjudicator results in clear, simple sub-processes ©2010-2014 Decision Management Solutions 7 North American Life Insurer

8. Cross-channel coordination ensures that all relevant offers, including loyalty programs, are combined at the point of sale, with consistent pricing rules applied. ©2010-2014 Decision Management Solutions 8 International retailer

11. Gather policy application data Validate application Eliminate unqualified applicants Conduct physical inspection Underwrite policy Complete new business processing ©2010-2014 Decision Management Solutions 11 Vessel underwriting example

13. Gather policy application data Validate application Eliminate unqualified applicants Conduct physical inspection Underwrite policy Complete new business processing Decision: Is this application complete and correct? ©2010-2014 Decision Management Solutions 13 Vessel underwriting example

14. Gather policy application data Validate application Eliminate unqualified applicants Conduct physical inspection Underwrite policy Complete new business processing Decision: Is this application a high fraud risk? Decision: Is this the type of vessel we insure? ©2010-2014 Decision Management Solutions 14 Vessel underwriting example

16. Gather policy application data Validate application Eliminate unqualified applicants Conduct physical inspection Underwrite policy Complete new business processing Decision: What exclusions? Decision: What coverage? Decision: How risky? Decision: What price? ©2010-2014 Decision Management Solutions 16 Vessel underwriting example

18. Model Decisions with DMN

19. Good Decision Requirements Information • What is needed? • Where does it come from? Know-how • How to make it • How to improve it Precision • Exactly how? • How to avoid technical details? Automation • All automated? • If not, how much can be and for whom? 19©2010-2014 Decision Management Solutions

20. Describe Decisions Define Decisions with A question Possible answers Q: Which marketing offer should be presented to this customer during this interaction? A: Any current, available marketing offer in the database 20©2010-2014 Decision Management Solutions

21. Decisions require Information “Determine Parts Availability” requires BOM and Inventory information “ValidateTax Return” requires Return and Citizen information “Refer claim for fraud” requires Claim and Provider information 21©2010-2014 Decision Management Solutions

22. Decisions require Knowledge “Reorder parts” requires supplier capabilities and shortage risks “ValidateTax Return” requires Tax Regulations “Refer claim for fraud” requires likelihood of fraud 22©2010-2014 Decision Management Solutions

23. Decisions can require Decisions Is this a good time to make an offer? Which product should the offer be for? How valuable an offer? These decisions must be made first 23©2010-2014 Decision Management Solutions

25. ©2010-2014 Decision Management Solutions 25 Decision Model and Notation (DMN) Object Management Group (OMG) Beta Standard OMG also manages the BPMN and other standards DMN Goal Provide a graphical industry standard modeling notation for decisions that is readily understandable by all business users. For more information: http://www.omg.org/news/releases/pr2014/01-16- 14.htm

27. Not just simpler, smarter too

28. © Decision Management Solutions, 2013 28 Even Smarter With Analytics Business Processes Analytic Systems Decision Decisions create hooks for analytics in business processes

29. ** * * **** ** * * ** * * * * * * * * * * * * * * * * * * * * ** * * ** * * *** * * * ** *** ** Analytics help you understand why and when Rules address what might happen ©2010-2014 Decision Management Solutions 29 Analytics Drive Better Decisions

31. Summary and Action Plan

32. Decision: What type of applicant is this? ©2010-2014 Decision Management Solutions 32 Simplify BPM with Decision Management Faster, easier, independent decision logic changes Simpler processes that are easier to manage Hooks for analytic insights in business processes for making better decisions

34. Thank You JamesTaylor, CEO james@decisionmanagementsolutions.com More on Decision Management & Decision Modeling at decisionmangementsolutions.com

Simplify BPM with Decision Management

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Simplify BPM with Decision Management

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