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Digital Video Advertising Market 2015

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Buy the report "In-Stream and Digital Video Advertising 2012 – 2015" for US$2995 as a Single User PDF License from RnR Market Research Reports Library.In-Stream And Digital Video Advertising Rolls To A $7.6 Billion Market In 2012.

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Digital Video Advertising Market 2015

  1. 1. RnR Market Research Offers “In-Stream and Digital Video Advertising 2012 – 2015”Report at US$ 2995. The report got published in Nov 2012.In-Stream And Digital Video Advertising Rolls To A $7.6 Billion Market In 2012In-stream and digital video advertising momentum rolled forward 52.1% in 2012 to $7.6 billion, capping offa nine-year CAGR run of 62.5%, with more growth ahead, concludes an inventory and spend report byAccuStream Research.The report, In-Stream and Digital Video Advertising: 2012 – 2015 presents a systematic, data-drivenstudy of this flourishing market sector by format and platform.The ecosystem’s twin pillars, in-stream and in-page formats, own a combined 86.7% share of the soldmarket. Third-party video ad networks cleared a 21.4% piece of the $2.5 billion in-stream total.Research data explains notable adjustments being made to available in-stream inventory (pre/mid/post-roll), and corresponding media spend specifically, by site, network, channel and service.Expansion of mid/post-roll inventory supporting premium broadcast network properties, cable channelsites, allocated inside Hulu and YouTube (the latter seen across all themed and partner channel content)has been pronounced.As a result, in-stream insertion frequencies have increased over the past year, and now stand at 1-to-1.04(or 1-to-2.72 when including YouTube), up from 1-to-1.6 in 2011.Get Complete Report Details @ http://www.rnrmarketresearch.com/in-stream-and-digital-video-advertising-2012-2015-market-report.htmlA detailed data portrait of YouTube’s monetization strategies over the past three years examines insertionfrequencies across themed content and partner channels, deployment of TrueView inventory, includingthe mobile platform, and likewise enthusiast content areas where ad skip technology is less prominent orabsent.In-page impressions continue to pace the market, capturing 53.5% of total video spend in 2012. However,emerging platforms and environments (mobile, social and OTT/VOD billings) are forecast to generate23.4% share by 2015, up from 10.3% today.Mobile/tablet in-stream video advertising is surging, advancing 235% in 2012, with inventory cleareddirectly, and also effectively though mobile ad networks.YouTube, its brand marketer and agency partners, in particular, have teamed to deliver a sophisticatedmobile app and in-stream advertising opportunity.Inventory formats (in-stream, in-page, overlay), growth rates, sellout, pricing (CPM, CPC, CPV, CPCV)and platform related spend (online, mobile, social, OTT/VOD) is included in this report. Overlayplacements more than doubled in 2012 to 189 billion impressions.AccuStream Research produces investor grade reports spanning digital video, audio, subscription mediaservices, in-stream and digital video advertising, video advertising networks, mobile advertising networks,
  2. 2. CDN and integrated video platforms.Buy a Report Copy @ http://www.rnrmarketresearch.com/contacts/purchase?rname=88531Table of ContentExecutive Summary 1In-Stream and Digital Video Advertising Expands to a $7.6 Billion Market in 2012 1In-Stream and Digital Video Media Spend: 2003 - 2015 2In-Stream Video: Pre/Mid/Post-Roll Inventory is Expanding 3YouTubes Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream InsertionFrequencies, Lower Allocation of Skippable Inventory 3Emerging Platforms and Market Segments Capture 10.3% of In-Stream and Digital Video Media Spend in2012 3OTT/VOD Video Ad Market Growth to Benefit from R & D/Platform Investment and Strong Demand forContent 4In-Stream and Digital Video Media Spend: 2003 - 2015 5Mobile Video Advertising Terms and Definitions 6PC/Digital Video Advertising Terminology and Definitions 8Section One 13In-Stream and Digital Video Advertising Expands to a $7.6 Billion Market in 2012 13In-Stream and Digital Video Media Spend: 2003 - 2015 14In-Stream and Digital Video Media Spend by Platform and Format: 2003 - 2015 16In-Stream and Digital Video Media Spend: Annual Growth Analysis: 2004 - 2015 18Twin Pillars of Digital Video Monetization: In-Page and In-Stream Video Media Spend Support 86.7% ofthe 2012 Total Market 19In-Stream and Digital Video Media Spend Share by Platform and Format: 2003-2015 21Mobile Video Advertising: Platform R & D Investment Provide the Tech Foundation for Sustained MediaSpend Growth 22In-Stream and Digital Video Inventory and Media Spend Analysis Summaries by Segment and Format 25In-Page Video Impressions and Media Spend: 2003 - 2015 26In-Stream Video: Pre/Mid/Post-Roll Inventory is Expanding 28Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 29Video Ad Networks Capture 21.4% of Total In-Stream Media Spend in 2012 30Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 31YouTube In-Stream Monetization Strategy Aimed at Enthusiast, Niche Demographic Segments 33YouTube Video Advertising Inventory Analysis 2012: Themed Categories 34YouTubes Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream InsertionFrequencies, Lower Allocation of Skippable Inventory 35YouTube Video Advertising Inventory Analysis 2012: Partner Channels 36In Spurts: In-Page and In-Stream Inventory Has Exhibited Heartbeat Spikes 372009/2010 In-Stream Inventory Spikes Directly Tied to YouTube Monetization Efforts 37In-Page and In-Stream Video Inventory Growth: 2003 - 2015 37YouTube Video Category Analysis and Pre Roll Video Inventory Allocation: 2010 40In-Stream Media Spend Continues to Increase Share 41In-Page and In-Stream Video Media Spend Totals and Comparison: 2003 - 2015 42Mobile Video Media Spend Jumps by 235.8% in 2012 45Mobile Video Media Spend: 2009 - 2015 45Overlay Media Spend Clicks to $228 Million in 2012 47Video Overlay Impressions and Media Spend: 2008 - 2015 47Social Video Media Spend Increases 112.1% in 2012 49Social Video Media Spend: 2008 - 2015 49
  3. 3. OTT/VOD Media Spend Up by 160% in 2012 51VOD Advertising/Over-The-Top Media Spend: 2008 - 2015 51Section Two 53In-Stream Video: Pre, Mid, Post-Roll and In-Screen Overlay Analysis 53Pre/Mid/Post-Roll Video Media Spend: 2003 - 2015 54Mid-Roll Inventory Increased Significantly in 2012: In-Stream and Digital Video Media Spend Up by 63%57Pre/Mid/Post-Roll Inventory and Media Spend: 2003 - 2015 58Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 60The In-Stream Media Market Has Been Characterized by Double-Digit Inventory and Media SpendGrowth Over the Period 2003 - 2012 61Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison 62In-Stream CPM and Video Inventory Pricing Shifts: 2007 - 2012 64Inventory Pricing Models/CPMs by Format/Execution: 2007- 2012 Summary Average Annual Comparison64Video Ad Insertion Frequency Increases Considerably in 2012 65Pre/Mid/Post-Roll Inventory Insertion Ratios 65Video Ad Insertion Frequency Analysis Including YouTube Inventory: 2012 67Pre/Mid/Post-Roll Inventory Insertion Ratios 67The Evolution and Maturation of YouTube In-Stream Advertising: 2009 - 2012 69YouTube Video Advertising Inventory Analysis 2012 70YouTube In-Stream Media Spend at $302 Million in 2012 71YouTube Video Advertising Inventory Analysis 2012 72In-Stream Inventory, Insertion Ratios, Formats, CPMs, Sell-Out Rates, Media Spend and Spot LengthAnalysis 2012: a Complete Market Analysis by Site 73In-Stream Video Advertising Inventory, Sales, CPM and Media Spend Analysis: 2012 (Full-YearEstimates) 73Video Advertising Networks Generate 21.4% of In-Stream Spend in 2012 78Pre/Mid/Post-Roll Media Sales: In-House vs. Ad Networks 78Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015 80Video Ad Networks Bill $544 Million Against Available In-Stream Inventory in 2012 81Video Advertising Networks: Media Spend Analysis 2008 - 2012 81Video Advertising Networks: Inventory and ECPM Analysis 2008 - 2012 82Overlay Impressions Double in 2012 83Video Overlay Impressions and Media Spend: 2008 - 2015 83Overlay Media Spend Captures 3% of the In-Stream and Digital Video Advertising Market in 2012 86In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2015 86Section Three 87In-Page/In-Banner Video Inventory and Media Spend Analytics: Inventory and Media Spend Growth Align87Impressions Rise by 35.4%; Media Spend Tracks in at 36.8% in 2012 87In-Page Video Impressions and Media Spend: 2003 - 2015 88In-Page/In-Banner Video Ad Serving Platforms: Impressions Served 2008 - 2012 89In-Page/In-Banner Video Ad Serving Platforms: Media Spend 2008 - 2012 90Video Ad Serving Platforms: 2008 - 2012 91In-Page and In-Stream Video Inventory Growth: 2003 - 2015 96Pre/Mid/Post-Roll Inventory Expansion Closing the Media Spend Gap with In-Page Video 98In-Page and In-Stream Video Media Spend Totals and Comparison: 2003 - 2015 98Section Four 102Emerging Platforms: Mobile, Social, OTT/VOD Video Inventory and Media Spend Analytics 102Emerging Platforms and Market Segments Capture 10.3% of In-Stream and Digital Video Media Spend in2012 102
  4. 4. In-Stream and Digital Video Media Spend Share by Platform and Format: 2003-2015 104Mobile Video Media Spend Jumps 235% in 2012 105Mobile Video Media Spend: 2009 - 2015 105Mobile Video Advertising Networks and Ad Clearing Platforms: Filled and Billed Inventory: 2009 - 2012108Mobile Video Ad Networks Supporting Video Formats Exclusively Have Higher Fill Rates 109Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates 2009-2012 109Mobile Video Inventory is Priced both on a CPM and Against Performance (CPC, CPY) 110Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates and Inventory Pricing 2011 -2012 110Filled Mobile Video Impressions Rose by 215% in 2012 111Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates 2009-2012 111YouTube Deploys Trueview Technology Against Mobile Video Viewing 112High Production Value In-Stream Video Advertising Well Integrated into the YouTube App SuggestsLower Skip Rates 112YouTube Mobile Inventory and Media Spend by Content Channel: 2012 113Mobile Video Advertising Captures 4.6% of In-Stream/In-Page Media Spend in 2012 114In-Page, In-Stream and Mobile Video Media Spend Totals: 2003 - 2015 116PC and Mobile Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison 117Social/Click-To-View/Viral Video Advertising: Media Spend Doubles in 2012 118Social Video Media Spend: 2008 - 2015 118Social Video Advertising Networks and Platforms: Media Spend 2008 - 2012 120OTT/VOD: Limited Inventory, High Demand and Rich CPMs 120VOD Advertising/Over-The-Top Media Spend: 2008 - 2015 121Over-The-Top Video Advertising: Media Spend Analysis 2011 - 2012 123For more details contact Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441Website: http://www.rnrmarketresearch.com/

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