Wordpress Blogs 101          James Watson             ExpertSuccess.com
Final Score: Blogs 4 Websites 1
The £3,000 Mistake
Total Cost... £0
6 Reasons Why Your Wordpress   Blog Should Be Your Website
1. Traffic - Google Loves Wordpress
2. Social Media Dominationhttp://www.delsole.co.uk/2008/04/28/vanilla-and-yoghurt-panna-cotta-with-marsala-wine-and-bluebe...
3. Authority and Credibility Building
Guardian Food Blog Traffic Spike - Easter 2009  http://www.delsole.co.uk/2009/04/06/marzipan-simnel-cake-an-english-easter-...
4. It’s EASY....
5. Themes, Plugins & Widgets - Pimp Your Wordpress Blog!
6. Start A Conversation... Not a Monologue
“6 Reasons Why Your Blog Should Be Your Website”• 1. Traffic - Google Loves Wordpress• 2. Social Media Domination• 3. Auth...
Wordpress Blogs 101
What Are Themes?• Your blog’s ‘clothes’• Styling is separate from content• Can be updated at any stage
What Are Widgets?• Specific areas of your Wordpress blog• Where - depends on theme e.g. sidebars.• Really easy to add conte...
What Are Plugins?• “Bling for your Blog”... or ... useful additional functionality that adds value to  your blog• Your Tas...
When Should You Use Pages Or Posts?          Pages                              Posts• When content is not time-related   ...
6 Reasons Why Your Wordpress Blog Should Be Your Business Website
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6 Reasons Why Your Wordpress Blog Should Be Your Business Website

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'6 Reasons Why Your Wordpress Blog Should Be Your Business Website' by James Watson, http://expertsuccess.com

•1. Traffic - Google Loves Wordpress
•2. Social Media Domination
•3. Authority and Credibility Building
•4. It’s EASY....
•5. Themes, Plugins & Widgets - Pimp Your Blog!
•6. Start A Conversation... Not a Monologue

PLUS Bonus presentation 'Wordpress Blogs 101 - Explained and Demystified'
•1. What are Themes?
•2. What are Widgets?
•3. What are Plugins?
•4. When should you use Pages or Posts?

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6 Reasons Why Your Wordpress Blog Should Be Your Business Website

  1. 1. Wordpress Blogs 101 James Watson ExpertSuccess.com
  2. 2. Final Score: Blogs 4 Websites 1
  3. 3. The £3,000 Mistake
  4. 4. Total Cost... £0
  5. 5. 6 Reasons Why Your Wordpress Blog Should Be Your Website
  6. 6. 1. Traffic - Google Loves Wordpress
  7. 7. 2. Social Media Dominationhttp://www.delsole.co.uk/2008/04/28/vanilla-and-yoghurt-panna-cotta-with-marsala-wine-and-blueberry-sauce
  8. 8. 3. Authority and Credibility Building
  9. 9. Guardian Food Blog Traffic Spike - Easter 2009 http://www.delsole.co.uk/2009/04/06/marzipan-simnel-cake-an-english-easter-classic
  10. 10. 4. It’s EASY....
  11. 11. 5. Themes, Plugins & Widgets - Pimp Your Wordpress Blog!
  12. 12. 6. Start A Conversation... Not a Monologue
  13. 13. “6 Reasons Why Your Blog Should Be Your Website”• 1. Traffic - Google Loves Wordpress• 2. Social Media Domination• 3. Authority and Credibility Building• 4. It’s EASY....• 5. Themes, Plugins & Widgets - Pimp Your Blog!• 6. Start A Conversation... Not a Monologue
  14. 14. Wordpress Blogs 101
  15. 15. What Are Themes?• Your blog’s ‘clothes’• Styling is separate from content• Can be updated at any stage
  16. 16. What Are Widgets?• Specific areas of your Wordpress blog• Where - depends on theme e.g. sidebars.• Really easy to add content - drag’n’drop!• Very flexible - change the look, feel and functionality of your site in a second.
  17. 17. What Are Plugins?• “Bling for your Blog”... or ... useful additional functionality that adds value to your blog• Your Task - Search and install “All-In-One SEO” plugin (for SEO)• Other key plugins to install for your blog include:• Google XML Sitemap (for SEO)• Akismet (spam comment protection)• Wordpress Backup (protect your blog content by automatically backing it up)• Exclude Page (hides certain pages from navigation menus)• Google Analytics - (to track your blog’s visitors)• Ping optimizer (for SEO)
  18. 18. When Should You Use Pages Or Posts? Pages Posts• When content is not time-related • When content is time-related• Pages don’t ‘move’ • Latest content at the top• Best for most important • Content doesn’t have to always be information most important articles• Use for privacy pages etc • Use for content you want to be ‘syndicated’ via RSS

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