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Test writing-for-web-presentation

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Test writing-for-web-presentation

  1. 1. Writing for the Web Best Practice for content editors 1
  2. 2. How users read on the Web
  3. 3. Writing for the web: 4 key rules 1. Think about your audience(s) 2. Use clear and simple language 3. Keep content relevant 4. Keep content current
  4. 4. 4 Structure content using pyramid method 1 Lead contains the key information Inverted Pyramid Least important information is found here, at the bottom of the story Interesting facts and colourful details are found in the body text
  5. 5. Best practice: Language • Get to the point • Keep it simple • One idea per paragraph • Cut metaphors, figures of speech or other editorial flourishes • Avoid jargon and explain acronyms
  6. 6. Best practice: Introductions • Conclusion is key and should be at start of content • One short, concise paragraph • No weblinks – retain your audience
  7. 7. Best practice: Body content • Include further interesting facts and details • Use short sentences, frontload the idea • Retain simple words and style • Avoid being passive • Divide information into short paragraphs
  8. 8. Best practice: Headings • Gives a sense of the content to follow • Draws audience into the text • Should be concise, clear and descriptive • No acronyms or jargon • Use keywords • Use sub-headings to break up content
  9. 9. Best practice: Layout • Bulleted lists help online readers • Use numbered lists when order is important • Avoid tables except for displaying data • Images sometimes enhance content
  10. 10. Best practice: Weblinks • They help users navigate a website and intranet • Never use them in headline or intro text • Keep them short and descriptive • Accompany the link with some descriptive text • No click here links • Warn users if target content is not a web page • Check your links work
  11. 11. • The Ten-Point action Plan for the Coalition of Cities Against Racism in Europe has just been finalised. • The Coalition of Cities Ten Point Action Plan Against Racism in Europe has just been finalised. Short descriptive weblink
  12. 12. Example: Headings and links You can stand as a candidate in the general election if you are 18 years old or over, and either a British citizen, a citizen of the Republic of Ireland, or a citizen of a Commonwealth country who does not require leave to enter or remain in the UK, or who has indefinite leave to remain in the UK. Certain people may not stand as candidates, such as members of the police forces, members of the armed forces, serving civil servants or judges, certain convicted prisoners or those declared to be bankrupt. The Electoral Commission offers guidance to anyone wishing to stand as a candidate in a UK election in their factsheet: http://www. electoralcommission.org.uk/candidate
  13. 13. Example: Headings and links Who can stand as a candidate in the general election? What qualifications must I meet? You can stand as a candidate in the general election if you are 18 years old or over, and either a British citizen, a citizen of the Republic of Ireland, or a citizen of a Commonwealth country who does not require leave to enter or remain in the UK, or who has indefinite leave to remain in the UK. Who is disqualified? Certain people may not stand as candidates, such as members of the police forces, members of the armed forces, serving civil servants or judges, certain convicted prisoners or those declared to be bankrupt. Official guidance The Electoral Commission offers guidance on standing as a candidate in a UK election.
  14. 14. Example: Writing an introduction Who can stand as a candidate in the general election? What qualifications must I meet? You can stand as a candidate in the general election if you are 18 years old or over, and either a British citizen, a citizen of the Republic of Ireland, or a citizen of a Commonwealth country who does not require leave to enter or remain in the UK, or who has indefinite leave to remain in the UK. Who is disqualified? Certain people may not stand as candidates, such as members of the police forces, members of the armed forces, serving civil servants or judges, certain convicted prisoners or those declared to be bankrupt.
  15. 15. Example: Writing an introduction Who can stand as a candidate in the general election? If you are thinking of standing as a candidate at the next UK Parliamentary general election there are a number of qualifications that must be met. What qualifications must I meet? You can stand as a candidate in the general election if you are 18 years old or over, and either a British citizen, a citizen of the Republic of Ireland, or a citizen of a Commonwealth country who does not require leave to enter or remain in the UK, or who has indefinite leave to remain in the UK. Who is disqualified? Certain people may not stand as candidates, such as members of the police forces, members of the armed forces, serving civil servants or judges, certain convicted prisoners or those declared to be bankrupt.
  16. 16. Example: Lists Who can stand as a candidate in the general election? If you are thinking of standing as a candidate at the next UK Parliamentary general election there are a number of qualifications that apply. What qualifications must I meet? You can stand as a candidate in the general election if you are 18 years old or over, and either a British citizen, a citizen of the Republic of Ireland, or a citizen of a Commonwealth country who does not require leave to enter or remain in the UK, or who has indefinite leave to remain in the UK. Who is disqualified? Certain people may not stand as candidates, such as members of the police forces, members of the armed forces, serving civil servants or judges, certain convicted prisoners or those declared to be bankrupt.
  17. 17. Example: Lists What qualifications must I meet? You must be at least 18 years old and be either: • a British citizen • a citizen of the Republic of Ireland, or • a citizen of a Commonwealth country who does not require leave to enter or remain in the UK, or who has indefinite leave to remain in the UK. Who is disqualified? Certain people are disqualified from becoming a Member of the UK Parliament. For example: • members of the police forces • members of the armed forces • civil servants and judges • certain convicted prisoners • people who are declared to be bankrupt
  18. 18. Writing for the web: 4 key rules 1. Think about your audience(s) 2. Use clear and simple language 3. Keep content relevant 4. Keep content current
  19. 19. Best practice • Inverted pyramid • Meaningful informative headings and sub- headings • Short descriptive hyperlinks – no ‘click here’ links • Use bulleted lists and images • Avoid tables unless data • Proof read and check links

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