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venuemasters e-marketing                   Frances Mann and James RobertsonCompany Confidential 2011                      ...
About us..... •     The Conference Park        – Lucas House        – Peter Scott •     Hornton Grange •     Garth House •...
Best Practice                                               Digital                                              Marketing...
ONLINE PRESENCECompany Confidential 2011   4
Where we were.....Company Confidential 2011   5
Company Confidential 2011   6
Company Confidential 2011   7
Objectives of the new site .....  •     A professional level content management system  •     Online booking, availability...
Where we are now.....Company Confidential 2011   9
Company Confidential 2011   10
Company Confidential 2011   11
Going forward – Phase 2 and 3 Objectives: •     Make the site even easier to use for our target audience •     Improve the...
SOCIAL MEDIA MARKETINGCompany Confidential 2011      13
Social MediaCompany Confidential 2011   14
Company Confidential 2011   15
PPC MARKETINGCompany Confidential 2011   16
PPC/SEOCompany Confidential 2011   17
Company Confidential 2011   18
SEO LINK BUILDINGCompany Confidential 2011   19
Some suggestions on how to go about it.... •     Article Distribution •     Blog Commenting •     Submit the Blog & RSS Fe...
EMAIL MARKETINGCompany Confidential 2011   21
Company Confidential 2011   22
Where we want to be in 5 yearsCompany Confidential 2011        23
Thank you for listening.                                Any Questions?Company Confidential 2011                           ...
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Venuemasters emarketing presentation

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Venuemasters emarketing presentation

  1. 1. venuemasters e-marketing Frances Mann and James RobertsonCompany Confidential 2011 1
  2. 2. About us..... • The Conference Park – Lucas House – Peter Scott • Hornton Grange • Garth House • Winterbourne House • Campus Facilities – The Great Hall – Senate Chamber – Muirhead Hospitality Suite – Bramall Music Building – Staff House • Fresh Thinking Catering • Event Management TeamCompany Confidential 2011 2
  3. 3. Best Practice Digital Marketing Email SEO Link Social Media Online PPC Marketing Marketing Building Marketing Presence Advertising Pay Per Click Content Brand Awareness Website Newsletters Affiliate Keywords Online Voice Forums Retention W3C Compliance Conversation Blogs Promotion Accessibility News Portal Technical Online Ads ComplianceCompany Confidential 2011 3
  4. 4. ONLINE PRESENCECompany Confidential 2011 4
  5. 5. Where we were.....Company Confidential 2011 5
  6. 6. Company Confidential 2011 6
  7. 7. Company Confidential 2011 7
  8. 8. Objectives of the new site ..... • A professional level content management system • Online booking, availability checking and display, and ecommerce style payment processing • Enquiry forms to feed directly into the booking system without the need to re-key data and with the ability to identify these as website sourced enquiries to the CRM. • Social media integration • Conference room selector tool • Good integration with Google maps; ability to embed a Google map on the site • Client log-in • Content to be automatically formatted for mobile devices when the site is viewed on a mobile device. • Integrated with an outbound email marketing system • Integrated with analytics software • Export content feeds to other media such as the various video screen systems. • Ability for administrators to quickly and easily add new templates to the CMS, for new page designs and edit existing templates to – for example – add a call to action at the foot of every page. Company Confidential 2011 8
  9. 9. Where we are now.....Company Confidential 2011 9
  10. 10. Company Confidential 2011 10
  11. 11. Company Confidential 2011 11
  12. 12. Going forward – Phase 2 and 3 Objectives: • Make the site even easier to use for our target audience • Improve the content • Continue the search engine optimisation (SEO) to get the site found for the keywords our target audience would actually type into Google. • Continue with conversion-rate marketing • Mobile version of the siteCompany Confidential 2011 12
  13. 13. SOCIAL MEDIA MARKETINGCompany Confidential 2011 13
  14. 14. Social MediaCompany Confidential 2011 14
  15. 15. Company Confidential 2011 15
  16. 16. PPC MARKETINGCompany Confidential 2011 16
  17. 17. PPC/SEOCompany Confidential 2011 17
  18. 18. Company Confidential 2011 18
  19. 19. SEO LINK BUILDINGCompany Confidential 2011 19
  20. 20. Some suggestions on how to go about it.... • Article Distribution • Blog Commenting • Submit the Blog & RSS Feed • List Your Site in Directories • Trending and Tracking • Get .Gov links • Do Reviews on related sites • PR 3.0 • Buy Links and Request Links • Forum, Group Postings and Classified AdsCompany Confidential 2011 20
  21. 21. EMAIL MARKETINGCompany Confidential 2011 21
  22. 22. Company Confidential 2011 22
  23. 23. Where we want to be in 5 yearsCompany Confidential 2011 23
  24. 24. Thank you for listening. Any Questions?Company Confidential 2011 24

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