This is a project my team and I did for one of our final management classes. As consultants, we had to solicit an organization to give us an issue within the organization to study and to provide process improvement and recommendations. The problem given to us was how to improve the guest experience within the parks as well as some material the company had already come up with at the time including a management evaluation and a list of statements known now as the basics. From this starting point we created a strategy called the "new standard," referring to the new standard in guest experience and the new performance expectations of the Cast. This strategy was developed independently and based on the best ideas from companies from a variety of industries. The project was turned in early December 2007.